London, May 3: Cambridge Analytica, the political consultancy firm at the centre of the Facebook data-sharing scandal, is shutting down, media reported.
The firm was accused of improperly obtaining personal information on behalf of political clients.
According to Facebook, data of up to 87 million of its users was harvested by a quiz app and then passed on to the political consultancy.
The social network said its own probe into the matter would continue, the BBC reported.
"This doesn't change our commitment and determination to understand exactly what happened and make sure it doesn't happen again," said a spokesman.
"We are continuing with our investigation in cooperation with the relevant authorities."
Clarence Mitchell, a spokesman for Cambridge Analytica, referred the BBC to a statement on the firm's website.
"Over the past several months, Cambridge Analytica has been the subject of numerous unfounded accusations and, despite the company's efforts to correct the record, has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising in both the political and commercial arenas," it said.
"Despite Cambridge Analytica's unwavering confidence that its employees have acted ethically and lawfully... the siege of media coverage has driven away virtually all of the company's customers and suppliers.
"As a result, it has been determined that it is no longer viable to continue operating the business."
The statement added that its parent company SCL Elections was also commencing bankruptcy proceedings.
The UK's Financial Times newspaper said it has spoken to another ex-employee of Cambridge Analytica, on condition of anonymity, who said they were sure the company would emerge "in some other incarnation or guise".
The Observer journalist whose investigation first exposed the data privacy scandal has suggested that the public remain sceptical.
The chair of a UK parliament committee investigating the firm's activities also raised concerns about Cambridge Analytica and SCL Elections' move.
"They are party to very serious investigations and those investigations cannot be impeded by the closure of these companies," said parliamentarian Damian Collins.
"I think it's absolutely vital that the closure of these companies is not used as an excuse to try and limit or restrict the ability of the authorities to investigate what they were doing," the BBC quoted Collins as saying.
In March, Channel 4 aired undercover footage of Cambridge Analytica's CEO, Alexander Nix, giving examples of how the firm could swing elections around the world with underhand tactics such as smear campaigns and honey traps.
The UK-based company, which denies any wrongdoing, has an extensive record of working abroad on many election campaigns, including in Italy, Kenya and Nigeria.
Cambridge Analytica's chief executive Alexander Nix was suspended in March after the Channel 4 News footage was aired.
In April, Cambridge Analytica said it had only licensed 30 million records belonging to US citizens from the quiz app's creator Aleksandr Kogan, and that they had not been used in the US presidential election.
The firm added that it had since deleted all the information despite claims to the contrary by others.
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Baramati, Nov 23: Maharashtra deputy Chief Minister and NCP president Ajit Pawar on Saturday won from his traditional Baramati assembly constituency by defeating his nephew and NCP (SP) candidate Yugendra Pawar by more than one lakh votes.
Ajit, who parted ways with his uncle Sharad Pawar last year and was seeking an eighth term from this family bastion in Pune district, polled 1,81,132 votes while Yugendra Pawar polled 80,233 votes.
Ajit, thus, defeated his younger brother's son by 1,00,899 votes.
Five months ago, Sharad Pawar-led NCP (SP) had triumphed in Baramati in the Lok Sabha elections, with incumbent MP and Sharad Pawar's daughter Supriya Sule defeating Ajit Pawar's wife Sunetra by a margin of 1.5 lakh votes.
Both the NCP factions did not leave a single stone unturned during the assembly campaign, and even Sharad Pawar's wife Pratibha Pawar and Sule's daughter Revati were seen campaigning for Yugendra, while Ajit Pawar brought his mother on stage during his concluding rally in Baramati.
While Sharad Pawar told the people of Baramati that they needed a new leadership, alluding to Yugendra Pawar whom he described as a highly-educated candidate, Ajit Pawar cautioned people not to fall prey to the "emotional pitch" by the senior Pawar.
After Saturday's results, Ajit Pawar, who along with several other NCP legislators sided with the BJP-Shiv Sena government in 2023, could claim to be the real political heir of his estranged uncle who founded the NCP in 1999.
Sunetra Pawar, now a Rajya Sabha member, thanked the people of Baramati for reposing their faith once again in `Dada' (elder brother in Marathi, as Ajit is fondly called).