Popular Karachi restaurant under fire for using painful 'Gangu Bai' scene for marketing
Karachi, Jun 18: A popular restaurant here in Pakistan's biggest city has come under fire after it used a popular scene from Alia Bhatt's "Gangu Bai" movie to promote a men's day at the eatery.
The restaurant, Swings, on Friday faced ire at social media for using a scene from the movie, based on the real life story of a sex worker who fought for the rights of women from her own community, where the actress who is forced into prostitution after being left at Kamathipura, tries to hauntingly attract her first customer.
Her clip and dialogues "Aja na Raja - what are you waiting for?" have been used to attract customers for a men's day special at the restaurant.
The restaurant's post read: "Swings is calling out all the Raja's out there. Ajao and avail a 25 per cent discount on Men's Monday at Swings!
Facing massive criticism on social media and by its customers, the owners of the restaurant came out with a half-hearted apology which only fired up more criticism.
People were appalled at the restaurant which had used as a marketing strategy an edited clip from the Sanjay Leela Bhansali movie as a promotional gimmick on its social media pages.
The social media was flooded with criticism of the promotional gimmick with content creator Daniyal Sheikh in a Facebook post writing: "What is this? It's promoting sexual abuse of women and literally making fun of women who are forced to be a prostitute. Try to be responsible.
"If you guys think that this is some sort of marketing strategy and this will gain you some attention and customers then you're sadly mistaken! Using a clip from a movie based on prostitution just shows how low and shallow you can get just for publicity, another user wrote.
Another user wrote that they didn't expect such an advertisement from the restaurant and that they were "extremely disappointed" with the marketing gimmick.
The restaurant on Friday night issued a clarification to calm down the social media users and only landed itself into more trouble.
Just a concept. We didn't mean to hurt the sentiments of anyone. The movie and this post is based on a concept. Like before, we're open to all and will be serving you with the same love like we always have," the owner clarified, drawing more ire with many calling out "Swings" for a terrible marketing team and a tone-deaf statement.
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Swings, a restaurant in Karachi, thought it appropriate to use this painful scene from @aliaa08’s Gangu Bai for a men’s day promotion. Their apology is as tone-deaf as the campaign glorifying sexual abuse and women who are forced into prostitution. pic.twitter.com/XY2cyl1yKD
— Niha Dagia (@nhd00) June 18, 2022
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India & Israel elevate ties to special strategic partnership, vow to soon conclude free trade deal
Jerusalem (PTI): India and Israel on Thursday elevated their "time-tested" relationship to a special strategic partnership and agreed to soon firm up a "mutually beneficial" free trade deal even as Prime Minister Narendra Modi strongly backed the Gaza peace initiative, asserting that humanity must never become a victim of conflict.
Following talks between Modi and his Israeli counterpart Benjamin Netanyahu, the two sides inked a plethora of agreements to expand cooperation in areas of trade, agriculture, energy, cyberspace and digital payment.
India and Israel also vowed to expand their already close defence partnership by working towards joint development and joint production of military hardware under the framework of the transfer of technologies.
In his media statement, Modi said India's security interest is linked to peace and stability in the Middle East, adding that New Delhi fully supports the Gaza Peace Initiative.
"India's stance is clear: humanity must never become a victim of conflict. A path to peace has been created through the Gaza Peace Plan. India has fully supported these efforts," he said.
"In the future as well, we will continue dialogue and cooperation with all countries," he said.
PM Modi landed in Israel on Wednesday on a two-day visit. It is his second visit to Israel in nine years.
In his remarks, the prime minister said India and Israel have a united view that there is no place for terrorism in the world and both sides stand shoulder-to-shoulder in countering terrorism and its supporters.
"Our relationship is founded on the strong bedrock of deep trust, shared democratic values, and human sensitivities. Our bond has stood the test of every trial of time," he said.
"Today, we have taken the historic decision to elevate our time-tested partnership to the status of a 'Special Strategic Partnership'," he said.
The prime minister also announced the establishment of an India-Israel critical and emerging technologies partnership to impart a new momentum for cooperation in areas of artificial intelligence, quantum, and critical minerals. "I am pleased that an agreement has been reached for the use of UPI in Israel," he said.
The prime minister, referring to the threat of terrorism, said India and Israel will continue to confront the menace unitedly.
"India and Israel are completely clear that there is no place for terrorism in the world. In any form, in any expression, terrorism cannot be accepted," he said.
"We have stood shoulder-to-shoulder in opposing terrorism and its supporters, and we will continue to do so," he added.
India and Israel also discussed the implementation of the India-Middle East Europe Economic Corridor (IMEC) and cooperation under the framework of I2U2 (India-Israel-UAE-USA).
