Popular Karachi restaurant under fire for using painful 'Gangu Bai' scene for marketing
Karachi, Jun 18: A popular restaurant here in Pakistan's biggest city has come under fire after it used a popular scene from Alia Bhatt's "Gangu Bai" movie to promote a men's day at the eatery.
The restaurant, Swings, on Friday faced ire at social media for using a scene from the movie, based on the real life story of a sex worker who fought for the rights of women from her own community, where the actress who is forced into prostitution after being left at Kamathipura, tries to hauntingly attract her first customer.
Her clip and dialogues "Aja na Raja - what are you waiting for?" have been used to attract customers for a men's day special at the restaurant.
The restaurant's post read: "Swings is calling out all the Raja's out there. Ajao and avail a 25 per cent discount on Men's Monday at Swings!
Facing massive criticism on social media and by its customers, the owners of the restaurant came out with a half-hearted apology which only fired up more criticism.
People were appalled at the restaurant which had used as a marketing strategy an edited clip from the Sanjay Leela Bhansali movie as a promotional gimmick on its social media pages.
The social media was flooded with criticism of the promotional gimmick with content creator Daniyal Sheikh in a Facebook post writing: "What is this? It's promoting sexual abuse of women and literally making fun of women who are forced to be a prostitute. Try to be responsible.
"If you guys think that this is some sort of marketing strategy and this will gain you some attention and customers then you're sadly mistaken! Using a clip from a movie based on prostitution just shows how low and shallow you can get just for publicity, another user wrote.
Another user wrote that they didn't expect such an advertisement from the restaurant and that they were "extremely disappointed" with the marketing gimmick.
The restaurant on Friday night issued a clarification to calm down the social media users and only landed itself into more trouble.
Just a concept. We didn't mean to hurt the sentiments of anyone. The movie and this post is based on a concept. Like before, we're open to all and will be serving you with the same love like we always have," the owner clarified, drawing more ire with many calling out "Swings" for a terrible marketing team and a tone-deaf statement.
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Swings, a restaurant in Karachi, thought it appropriate to use this painful scene from @aliaa08’s Gangu Bai for a men’s day promotion. Their apology is as tone-deaf as the campaign glorifying sexual abuse and women who are forced into prostitution. pic.twitter.com/XY2cyl1yKD
— Niha Dagia (@nhd00) June 18, 2022
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Fact- checker Mohammed Zubair schools Uttarakhand CM over “PR call” to Tripura student’s family
New Delhi/Dehradun: Journalist and fact-checker Mohammed Zubair on Monday criticised Uttarakhand Chief Minister Pushkar Singh Dhami over what he described as a delayed response to the killing of Tripura student Anjel Chakma in Dehradun, calling the chief minister’s outreach a “PR call” after days of public outrage.
In a post on X, Zubair pointed out that Anjel Chakma was attacked on December 9 and died on December 26 after weeks of treatment. He noted that the incident was reported by local media and discussed on social media on the very day of the attack, while national media covered it from December 27 onwards. Zubair said widespread outrage persisted online for two to three days before the chief minister finally spoke to the victim’s family.
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“Finally Uttarakhand CM Pushkar Singh Dhami wakes up and decides to do a PR call,” Zubair wrote, questioning the timing of the response rather than the assurance itself.
Zubair’s remarks came shortly after the Uttarakhand Chief Minister’s Office said Dhami had spoken to Anjel’s father, Tarun Prasad Chakma, and assured strict action against those responsible. Dhami expressed condolences and said the culprits would be given the harshest punishment. The chief minister also said he had spoken to Tripura Chief Minister Manik Saha, Union Home Minister Amit Shah and Defence Minister Rajnath Singh regarding the case.
A video of Dhami speaking to the victim’s family on his phone was also shared later by ANI and other media outlets. Zubair made the tweet while replying to the video of X.
Anjel Chakma, a 24-year-old MBA student from Tripura, was allegedly assaulted by a group of youths in the Selakui area under Premnagar police station limits on December 9. Police said Anjel and his brother Michael were attacked with knives and blunt objects following an argument. Anjel suffered serious injuries and later died while undergoing treatment.
So far, five accused have been arrested, while one suspect, believed to have fled to Nepal, remains absconding. Uttarakhand Police have announced a reward for information leading to his arrest.
The killing triggered protests and candlelight marches in Tripura, particularly by members of the Tipra Indigenous Students Federation and other student bodies, who have demanded swift justice and highlighted concerns over repeated attacks on people from the Northeast in other states.
Political reactions have also followed, with Congress leaders linking the incident to what they describe as a climate of normalised hate. Against this backdrop, Zubair’s post has added to the debate by shifting focus to the timing and optics of the state government’s response, rather than its stated assurances alone.
