Singapore: Singapore will become the first country in the world to ban ads for the most unhealthy sugary drinks in its latest move to combat rising diabetes rates, the health ministry said Thursday.

Products deemed "less healthy" must now display labels grading their nutritional and sugar content, with those considered to be most unhealthy banned from appearing in ads across all media platforms, including broadcast, print and online channels.

"This aims to reduce the influence of such advertisements on consumer preferences," the ministry said, calling the ban a world-first. It added that the measures were only a start and it will continue to explore the possibility of a sugar tax or ban.

"We urge SSB (sugar-sweetened beverages) manufacturers to consider reformulating their drinks to contain less sugar even as we further study these measures," it said.

The ministry said it will obtain industry feedback in the coming months on how to implement the measures and announce more details next year.

According to the International Diabetes Federation, 13.7 per cent of adults suffer from diabetes in Singapore, one of the highest rates among developed nations.

Other marketing bans around the world have focused on restricting children's exposure to junk food ads.

Some 420 million people around the world today suffer from diabetes, with the number expected to rise to 629 million by 2045, according to the International Diabetes Federation. 

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Bahraich (UP) (PTI): Five persons, including a man posing as an IAS officer, were arrested by the Sashastra Seema Bal (SSB) at the India-Nepal Rupaideha border in Bahraich district while allegedly attempting to enter the neighbouring country in a vehicle that had a red-blue beacon and hooter, police said on Monday.

Circle Officer of Nanpara, Pahup Kumar Singh, told reporters that the incident occurred around 7.30 pm on Sunday when an Innova Crysta with a Uttar Pradesh registration plate and flashing beacon was stopped by SSB personnel at the border during routine checks.

During questioning, one of the occupants identified himself as Dharmendra and claimed to be an IAS officer posted at the Lucknow Secretariat.

However, the SSB, Rupaideha police and other security agencies conducted a detailed inquiry and found that none of them was an IAS officer, nor were they authorised to use a red-blue beacon, the officer said.

The vehicle was registered in Lucknow in the name of a firm, Priya Agencies, owned by the wife of the accused Dharmendra, he added.

The arrested persons were identified as Dharmendra Singh, Shubham Bajpai, Anmol Singh, Sachin Singh and Swapnal Sahay, all residents of Lucknow.

During interrogation, they admitted they were heading to casinos in Nepal to gamble.

Police recovered Rs 2.17 lakh in cash, six mobile phones, an electronic chip device and a power bank from their possession. A case has been registered against them under Section 319 of the Bharatiya Nyaya Sanhita, and further investigation is underway, Singh said.