London (PTI): A farmer’s son from Mirzapur in Uttar Pradesh, who was elected as a local town councillor earlier this month, has been chosen as the new mayor of Wellingborough, a market town in Northamptonshire in the East Midlands region of England.

Raj Mishra, 37, was elected from Victoria Ward of the town in the local elections held on May 6 and went on to be elected the fifth mayor of Wellingborough Town Council at an Annual Town Council Meeting on Tuesday.

News of his election brought much cheer among his friends and family back in Mirzapur.

“It is an honour to serve as the mayor of Wellingborough. I am committed to working collaboratively with all residents to foster a vibrant, inclusive, and prosperous community. Together, we will build a brighter future for our town,” Mishra said in a statement.

“As mayor of Wellingborough, I bring years of local insight, professional experience, and a strong passion for public service to our community. Understanding the unique needs of our area, I am committed to supporting initiatives that drive positive change.

"My approach is rooted in listening, being approachable, and acting with integrity. Together, we can build a stronger, more connected Wellingborough for everyone,” the statement adds.

The Town Council Mayor is elected annually by the council from its elected members with a primary role to preside over council meetings, ensuring the proper conduct of business and interpreting standing orders.

The mayor also serves as a civic representative, connecting the council with the community and attending formal events.

Mishra, a Conservative Party member, has chosen the Veterans Community Network and Louisa Gregory’s Hospice Campaign as charities for his 2025-26 term.

His efforts over the course of the year will revolve around raising the profile of these organisations and attract funds and support for their work during his term.

“My approach to leadership is rooted in active listening and collaboration. I believe that every resident’s voice matters, and I am dedicated to ensuring that our town’s governance reflects the diverse needs and aspirations of our community. By fostering open dialogues and building strong relationships, we can address challenges head-on and create lasting positive change,” adds Mishra.

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Sehore (PTI): Around 11,000 litres of milk were poured into Narmada river, often called the lifeline of Madhya Pradesh, in Sehore district on the culmination of a 21-day religious event as part of a sanctification ritual, prompting environmentalists to flag its negative impact on the ecosystem.

The event concluded at Satdev village in Bherunda area, located about 90 km from the district headquarters, with a 'mahayagna' on Wednesday.

The milk was offered to the river as part of rituals and prayers for the purity of the waters, the well-being of pilgrims and prosperity, organisers said.

The milk was brought in tankers to the riverbank and later poured into the flowing water amid chanting of mantras in the presence of a crowd of devotees.

However, environmentalists raised concerns over the practice, warning of its potential ecological impact.

"Such large quantities of organic matter can deplete dissolved oxygen in water, adversely affecting the river ecosystem. These impact local communities dependent on the river for drinking water and threaten aquatic life as well as domestic animals," noted environmentalist and wildlife activist Ajay Dube said.

Religious offerings should be symbolic and mindful, he asserted.

Renowned environmentalist Subhash Pandey said 11,000 litres of milk acts as a significant organic pollutant.

"It is highly oxygen-demanding and can lead to oxygen depletion, aquatic mortality, eutrophication (process of plants growing on river surface) and loss of potability. These effects are predictable from dairy-effluent chemistry and have been documented in similar incidents worldwide," Pandey pointed out.

Narmada originates at Amarkantak in the state and traverses 1,312 km westward to Maharashtra and Gujarat, emptying into the Arabian Sea via the Gulf of Cambay.

It is the largest west-flowing river in the peninsula, passing through a rift valley, and acts as a crucial water source for irrigation in MP, Gujarat and Maharashtra.