Washington, Sep 7: A coalition of US states announced Friday an antitrust investigation of Facebook, in the first of what is expected to be a wave of action against dominant technology firms.

New York state Attorney General Letitia James released a statement announcing the action on behalf of seven other states and the District of Columbia to probe "whether Facebook has stifled competition and put users at risk." The move marks the first official US antitrust action against one of the so-called Big Tech companies  although a landmark case had targeted Microsoft back in the 1990s.

"Even the largest social media platform in the world must follow the law and respect consumers," James said.

"We will use every investigative tool at our disposal to determine whether Facebook's actions may have endangered consumer data, reduced the quality of consumers' choices, or increased the price of advertising." Joining the action were attorneys general of Colorado, Florida, Iowa, Nebraska, North Carolina, Ohio, and Tennessee, said James.

Facebook did not immediately respond to an AFP query on the announcement.

Earlier this year the US Justice Department said it would launch a "review" of major online platforms to determine if they have stifled innovation or reduced competition.

It was not immediately clear if the states would be working in coordination with federal officials.

Facebook, by far the largest social network, in the past has claimed it is not a monopoly and that consumers have many choices for how to connect with people online.

The new probe "shows how unease with large tech companies is spreading beyond Congress and the federal government agencies to the states. With each passing day, there are greater fears about these companies controlling our online lives," said Michael Carrier, a professor antitrust law at Rutgers University.

The case may be the first in a series of antitrust actions against Big Tech firms and highlights growing "techlash," based on worries about dominant platforms which control the flow of information.

A separate coalition of states was set to launch an antitrust action, with Google reportedly a target.

The office of the Texas attorney general scheduled an event Monday in Washington with a "broad coalition of states" to unveil a multistate probe into "whether large tech companies have engaged in anticompetitive behavior that stifled competition, restricted access, and harmed consumers."

Asked about the move, Google spokesman Jose Castaneda said: "Google's services help people every day, create more choice for consumers, and support thousands of jobs and small businesses across the country. We continue to work constructively with regulators, including attorneys general, in answering questions about our business and the dynamic technology sector."

Maurice Stucke, a University of Tennessee law professor, said he expects one of the areas being investigated will be online advertising markets, which are dominated by Google and Facebook.

"This is a great area to look at because the market has been criticized as being opaque," Stucke said.

But Stucke said the investigations may go further by looking at how tech platforms control data, potentially examining "the intersection between competition law and privacy." Amazon and Apple may also be in the crosshairs. Critics have complained that Amazon wields too much power in online retail, and that Apple may disadvantage rivals offering services in its app store.

In the European Union, Google has faced a series of antitrust actions and Amazon is now being targeted by enforcers.

Democratic presidential candidate Elizabeth Warren has made a breakup of the big tech firms a part of her campaign platform.

But some analysts say the case against the tech firms faces challenges because the companies have in many cases provided services for free and brought prices down, making it hard to prove they harmed "consumer welfare," the legal standard applied under judicial precedent.

Wedbush Securities analyst Daniel Ives said in a recent research note that "a broad movement to break up companies solely because they are large will fail without a change to existing antitrust laws," which he said is "exceedingly unlikely." But Stucke said it would be wrong to view antitrust law as solely focused on consumer prices, and that it may be applied to questions of competition and innovation.

The probes could end up with a variety of outcomes including fines, restrictions on conduct or a breakup, Stucke maintained.

"You'd have to show how the remedy would address the concerns," he said.

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Mumbai (PTI): Actor Esha Gupta on Tuesday said she has safely returned to India after being stranded in the United Arab Emirates amid escalating tension due to the Israel-US attack on Iran.

“Back home. Thank you all for your prayers and wishes. It was very tough to be in the situation we all faced. Truly God’s blessing to be safe,” Gupta said in a statement posted on Instagram.

Tensions in the middle east have escalated following a coordinated offensive launched by the United States and Israel against Iran on February 28. Iran responded by firing drones and missiles at Israel and US military installations across the Gulf, and also at the global business hub of Dubai.

The actor, best known for “Jannat 2”, “Rustom” and “Total Dhamaal”, also recounted the tense atmosphere at the Abu Dhabi airport.

“It started when I was at the airport on the 28th (Saturday). By 1 p.m., the airport was closed, chaos all around as none of us knew what had happened. Then the news started coming of the missile attack, and no one knew what the next minute held for us. Strangers consoled each other, all calling their families back home,” Gupta said.

The actor lauded the “strength” and the “composure” of the Abu Dhabi International Airport staff and added that ground security and airport personnel acted immediately to maintain order.

“I hadn’t checked in myself by then, so I took a turn and left for my hotel in Abu Dhabi,” she said, adding that passengers were provided accommodations at available hotels and highlighting the dedication of hotel staff during such a tense situation.

She further said the hotel management answered all their questions patiently to the best of their ability and that there was no shortage of any service.

“The lobby was full of people, including us, scared due to the security alert, but there was no chaos. The hotel security kept reassuring everyone. Not once did we see the people, all scared internally, create stress; we were all in this together,” Gupta said and even thanked the airline staff for their assistance.

“All this shows just the backbone of a country and its strength; they took action when needed, no blaming anyone, just strong decisions. Thank you to everyone who helped and is helping people of the world get back home. Your country is truly special,” she said.

Gupta concluded her post by thanking everyone who helped ensure her safe return.

“Thank you for our government for providing its citizens with reassurance and working towards getting us all back. Thank you to UAE government in working in solidarity with every country for the citizens of the world,” she said.

Actor Sonal Chauhan also updated her fans and admirers that she is heading back home after being stranded in Dubai.

The actor shared the update through her Instagram Stories with a few videos showing her travelling in a car on her way to the airport, with the song ‘Coming Home’ by Skylar Grey playing in the backdrop.