65% of video consumption in rural India: Smriti Irani
New Delhi, April 27: An average Indian spends 200 minutes a day on mobile apps and 65 per cent of video consumption the country is from rural areas, said Union Minister Smriti Irani on Friday.
In the backdrop of latest data, the Union Information and Broadcasting Minister called upon the media and entertainment industry to think about new things that can be offered to consumers.
Speaking at the 69th valedictory session of Development Journalism Course at the Indian Institute of Mass Communication here, Irani said that times had changed and the journalist was no longer the last word on a given piece of news.
"Things have changed from the time when editor had the last word on the narrative. Now consumer also decides on the narrative and asks about the source of information. In this age of data exploding from every nook and corner, many would google every piece of information, and therefore, it is important to be credible," Irani said.
The Minister said the video consumption in rural areas was set to grow further in the days ahead, according to an official release.
"An average Indian spends 200 minutes a day on mobile apps and 65 per cent of video consumption in our country is only from rural areas and is slated to grow further. In this scenario, the media and entertainment industry should think about what new things can be offered to the consumers," the release quoted her as saying.
Irani announced a scholarship of Rs 25,000 in commemoration of Pandit Deen Dayal Upadhyay for the people of Indian origin who did exemplary work in development journalism, and awarded certificates to 25 development journalism students from 16 countries.
On the occasion, she also inaugurated National Media Faculty Development Center on the IIMC Campus. She launched ECHO Newsletter, Samachar Madhyam and Communicator magazines.
The Minister stressed on developing communication at the grassroots.
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Pakistan reports two more polio cases; Total tally now 52
ISLAMABAD: At least two more cases of poliovirus were reported in Pakistan, taking the number of infections to 52 so far this year, a report said on Friday.
“The Regional Reference Laboratory for Polio Eradication at the National Institute of Health has confirmed the detection of two more wild poliovirus type 1 (WPV1) cases in Pakistan," an official statement said.
The fresh infections — a boy and a girl — were reported from the Dera Ismail Khan district of Khyber-Pakhtunkhwa province.
“Genetic sequencing of the samples collected from the children is underway," the statement read. Dera Ismail Khan, one of the seven polio-endemic districts of southern Khyber Pakhtunkhwa province, has reported five polio cases so far this year.
Of the 52 cases in the country this year, 24 are from Balochistan, 13 from Sindh, 13 from Khyber Pakhtunkhwa, and one each from Punjab and Islamabad.
There is no cure for polio. Only multiple doses of the oral polio vaccine and completion of the routine vaccination schedule for all children under the age of five can keep them protected.
