Air India unveils new brand identity, aircraft livery
New Delhi, Aug 10: Air India on Thursday unveiled a new brand identity and aircraft livery as the airline moves ahead with its transformation plan since being taken over by Tata Group more than one-and-a-half years ago.
The new look re-imagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system. It symbolises a 'Window of Possibilities', according to a release.
Air India's new logo symbol 'The Vista' is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline's bold, confident outlook for the future, it said in a release.
The airline said the new aircraft livery and design features a palette of deep red, aubergine, and gold highlights as well as a chakra-inspired pattern.
"It also boasts a striking new custom-made 'Air India Sans' font, marrying confidence with warmth to position Air India as premium, inclusive, and accessible," the release said.
The new brand identity has been designed in partnership with the brand transformation company FutureBrand.
Travellers will begin to see the new logo throughout their journey starting December 2023, when the airline's first A350 enters the fleet in the new livery, according to the airline.
Tata Group took control of loss-making Air India in January 2022.
Earlier this year, Air India placed orders for 470 aircraft from Airbus and Boeing at USD 70 billion (based on published list prices). The deliveries of the new planes will start from November this year.
As part of its transformation plan, the airline is leasing and buying 20 wide-body aircraft this year. Besides, a USD 400 million programme to completely refurbish the interiors of its legacy fleet of 43 widebody aircraft will commence in the middle of next year.
By March 2024, the carrier expects that 33 per cent of its wide-body fleet will be upgraded.
'Taxi', the first phase of the transformation plan Vihaan.AI, which focussed on "addressing legacy issues of the airline at scale and laying the foundation for future growth" has concluded. The second phase 'Take Off', -- that will focus on developing the platforms, processes and systems needed to build toward excellence -- is progressing now.
Revealing the bold new look of Air India.
— Air India (@airindia) August 10, 2023
Our new livery and design features a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern.
Travellers will begin to see the new logo and design starting December 2023.#FlyAI #NewAirIndia
*Aircraft shown are… pic.twitter.com/KHXbpp0sSJ
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Businessman Mumtaz Ali goes missing, car found near Kuloor bridge
Panambur: Businessman, social and religious leader B.M. Mumtaz Ali, brother of former MLA Mohiuddin Bava, has been missing since the early hours of Sunday. His car was found abandoned on the Kuloor bridge, located at Kuloor, between Udupi and Mangaluru. The vehicle showed signs of damage on its front-right side, indicating a possible accident.
Currently, teams from the NDRF and SDRF are conducting search operations in the Kuloor river. Commenting on the incident, Mangaluru City Police Commissioner Anupam Agrawal stated, "We received information early in the morning about the missing person, businessman Mumtaz Ali, brother of former MLA Moidin Bava. His car was found on the Kuloor bridge. Our officers immediately visited the spot and initiated an investigation. According to the information we have, he left his house around 3 AM for unknown reasons in his BMW car and was later seen at various locations in the city. It appears that his car met with an accident near the bridge, after which he went missing. His daughter reported the matter to the police."
He further added, "We suspect he may have jumped from the bridge. We are currently conducting search operations with the assistance of NDRF, SDRF, and the Coast Guard teams. The FSL team is examining the car and the spot for further clues. At this stage, it's too early to confirm the exact cause behind the incident, but we are investigating thoroughly."
Mangaluru North Division DCP Manoj Kumar and officers from Panambur, Surathkal, and Kavoor police stations, are present at the site, monitoring the situation closely.
