Air India unveils new brand identity, aircraft livery
New Delhi, Aug 10: Air India on Thursday unveiled a new brand identity and aircraft livery as the airline moves ahead with its transformation plan since being taken over by Tata Group more than one-and-a-half years ago.
The new look re-imagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system. It symbolises a 'Window of Possibilities', according to a release.
Air India's new logo symbol 'The Vista' is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline's bold, confident outlook for the future, it said in a release.
The airline said the new aircraft livery and design features a palette of deep red, aubergine, and gold highlights as well as a chakra-inspired pattern.
"It also boasts a striking new custom-made 'Air India Sans' font, marrying confidence with warmth to position Air India as premium, inclusive, and accessible," the release said.
The new brand identity has been designed in partnership with the brand transformation company FutureBrand.
Travellers will begin to see the new logo throughout their journey starting December 2023, when the airline's first A350 enters the fleet in the new livery, according to the airline.
Tata Group took control of loss-making Air India in January 2022.
Earlier this year, Air India placed orders for 470 aircraft from Airbus and Boeing at USD 70 billion (based on published list prices). The deliveries of the new planes will start from November this year.
As part of its transformation plan, the airline is leasing and buying 20 wide-body aircraft this year. Besides, a USD 400 million programme to completely refurbish the interiors of its legacy fleet of 43 widebody aircraft will commence in the middle of next year.
By March 2024, the carrier expects that 33 per cent of its wide-body fleet will be upgraded.
'Taxi', the first phase of the transformation plan Vihaan.AI, which focussed on "addressing legacy issues of the airline at scale and laying the foundation for future growth" has concluded. The second phase 'Take Off', -- that will focus on developing the platforms, processes and systems needed to build toward excellence -- is progressing now.
Revealing the bold new look of Air India.
— Air India (@airindia) August 10, 2023
Our new livery and design features a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern.
Travellers will begin to see the new logo and design starting December 2023.#FlyAI #NewAirIndia
*Aircraft shown are… pic.twitter.com/KHXbpp0sSJ
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No more street vending on B’luru’s main roads, as govt plans to bring new policy for street hawkers
Bengaluru: Deputy Chief Minister D.K. Shivakumar on Friday said that the state government has decided to formulate a new policy for footpaths in Bengaluru, under which street vending will not be allowed on main roads and sub-main roads.
Addressing the media after a budget preparation meeting and executive meeting of GBA corporations at Vidhana Soudha, Shivakumar said discussions were held with MLAs from the GBA region regarding the corporations’ budgets and key civic issues.
Leader of Opposition R. Ashok also participated in the meeting and shared his views. Officials from multiple departments, including police, BESCOM, BMRCL, BWSSB and BDA, along with ministers and legislators, were present.
He stated that all five municipalities have prepared their individual budgets, while MLAs have submitted their demands, including calls for ward-wise grants.
“We have decided to bring a new policy for footpaths. Citizens are struggling to walk as footpaths are encroached upon by street vendors,” Shivakumar said.
Highlighting the need to balance livelihoods and public convenience, he added that “a separate space will be provided for street vendors, and specific roads will be designated for their business,” ensuring that pedestrians can use footpaths without obstruction. He noted that there was unanimous agreement among MLAs on this approach.
Issuing a warning to vendors, Shivakumar said that authorities will act against those violating the rules. “If vendors operate during the day and leave their carts on the roadside at night, authorities will clear them. People should be aware of this,” he said.
Providing data on street vendors, he said that around 60,000 vendors have registered so far, of which 30,000 have applied for vehicles, and a tender has already been floated.
“Only those with street vendor identity cards will be allowed to do business. Those without ID cards will not be permitted to operate on the streets,” he added.
