Air India unveils new brand identity, aircraft livery
New Delhi, Aug 10: Air India on Thursday unveiled a new brand identity and aircraft livery as the airline moves ahead with its transformation plan since being taken over by Tata Group more than one-and-a-half years ago.
The new look re-imagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system. It symbolises a 'Window of Possibilities', according to a release.
Air India's new logo symbol 'The Vista' is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline's bold, confident outlook for the future, it said in a release.
The airline said the new aircraft livery and design features a palette of deep red, aubergine, and gold highlights as well as a chakra-inspired pattern.
"It also boasts a striking new custom-made 'Air India Sans' font, marrying confidence with warmth to position Air India as premium, inclusive, and accessible," the release said.
The new brand identity has been designed in partnership with the brand transformation company FutureBrand.
Travellers will begin to see the new logo throughout their journey starting December 2023, when the airline's first A350 enters the fleet in the new livery, according to the airline.
Tata Group took control of loss-making Air India in January 2022.
Earlier this year, Air India placed orders for 470 aircraft from Airbus and Boeing at USD 70 billion (based on published list prices). The deliveries of the new planes will start from November this year.
As part of its transformation plan, the airline is leasing and buying 20 wide-body aircraft this year. Besides, a USD 400 million programme to completely refurbish the interiors of its legacy fleet of 43 widebody aircraft will commence in the middle of next year.
By March 2024, the carrier expects that 33 per cent of its wide-body fleet will be upgraded.
'Taxi', the first phase of the transformation plan Vihaan.AI, which focussed on "addressing legacy issues of the airline at scale and laying the foundation for future growth" has concluded. The second phase 'Take Off', -- that will focus on developing the platforms, processes and systems needed to build toward excellence -- is progressing now.
Revealing the bold new look of Air India.
— Air India (@airindia) August 10, 2023
Our new livery and design features a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern.
Travellers will begin to see the new logo and design starting December 2023.#FlyAI #NewAirIndia
*Aircraft shown are… pic.twitter.com/KHXbpp0sSJ
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Dalit woman, daughter assaulted, dragged on road in MP's Morena over trivial incident; 2 held
Morena, Jan 3: A Dalit woman and her daughter were brutally assaulted on Friday allegedly by two men and then dragged on the road in Morena in Madhya Pradesh following a minor incident involving a dog, a police official said.
A video of the incident, which took place in full public view in Ambah area, went viral on social media.
"Anita Mahor has sustained serious injuries after being hit by sticks and then dragged on the road. Her daughter Bharti is also injured. We have arrested Rajesh Tomar and Kumher Singh Tomar for assaulting them," Ambah police station in charge Satendra Singh Kushwaha said.
"Anita Mahor's son Deepak has told us that his younger brother Santosh was going to throw waste this morning when he was startled by the presence of a dog. He threw the waste, which also included dung, on the dog in fright and fled. This infuriated the two accused," he said.
The two accused and others stormed into Mahor's house armed with a chopper and sticks and attacked her and her kin, police said.
