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New Delhi, Feb 8: The Animal Welfare Board of India has issued a notice appealing to people to celebrate "Cow Hug Day" on February 14 to spread "positive energy" and encourage "collective happiness", officials said on Wednesday.

Valentine's Day is celebrated on February 14 every year.

"All cow lovers may celebrate February 14 as Cow Hug Day keeping in mind the importance of mother cow and make life happy and full of positive energy," read the notice issued by the board under the Department of Animal Husbandry and Dairying.

The notice further said hugging cows will bring "emotional richness" and increase "individual and collective happiness".

It also mentioned that Vedic traditions are almost on the "verge of extinction" due to the "progress of West culture" and that the "dazzle of western civilisation has made our physical culture and heritage almost forgotten".

The notice has been issued with approval of the competent authority, the officials said.

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Dharamshala, Nov 30: A panchayat official caught on camera warning two shawl sellers from Kashmir against trading their wares in Himachal Pradesh was booked for "promoting disharmony" and "insulting religious sentiments", officials said.

A showcause notice has also been issued to the panchayat samiti member seeking an explanation on her conduct in 15 days, they said.

The 2.46-minute video that surfaced on social media showed the woman telling the two Kashmiris not to come to the village and asking them to say "Jai Shri Ram" to prove they are "Hindustani."

The woman later apologised in another video. "I accept my mistake and apologise if I intentionally or unintentionally said something wrong," she said in the second video.

The apology video was shared by the national convenor of the Jammu and Kashmir Students Association Nasir Khuehami who had claimed that the matter had been resolved after the apology.

A case under Section 299 (insulting religious beliefs) and 196 (1) (to promote disharmony) of the BNS has been registered against the woman, SP Kangra Shalini Agnihotri said.

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