New Delhi, Oct 14: Consumer Affairs Minister Pralhad Joshi on Monday criticised air purifier manufacturers for making false claims about their products, and called for increased consumer awareness ahead of winter when air pollution worsens in Delhi due to crop stubble burning in neighbouring states.

Addressing an event commemorating World Standards Day, Joshi expressed concern over misleading marketing tactics adopted by some air purifier companies.

"Discussion on air pollution has begun. Looking at Air Quality Index (AQI) on mobiles, people out of fear, go and buy air purifiers. Air purifiers make such false claims. ...We see air purifiers and so much is written but nothing is there in it. There is just a fan in it, yet claims are still made," the minister stated.

Joshi called for a collaborative approach involving the Bureau of Indian Standards (BIS), the consumer affairs ministry and consumers to address the issue.

While praising the BIS for their "exceptionally wonderful job" in recent years, the minister emphasized that more needs to be done.

"I do not blame BIS for this. BIS in the last few years has done an exceptionally wonderful job. But both BIS and the consumer affairs ministry and consumers together need to create awareness. It is important, and I strongly feel (this way)," the minister said stressing the collective responsibility in combating misleading product claims.

He emphasized the government's commitment to ensuring every Indian has access to safe, reliable, and high-quality products and services.

These comments come as concerns grow about air quality in major Indian cities and expansion of the air purifier market.

Joshi also announced plans to make BIS standards mandatory for public procurement on the Government e-Marketplace (GeM) portal. "BIS standards are partially implemented on GeM. We'll try to make it mandatory."

The minister highlighted the government's focus on quality standards, noting that Cabinet proposals now include global standard notes.

"These days, the tradition has started in the Union Cabinet. Wherever a bill to be introduced in Parliament comes before the Cabinet, the global standard note comes with it. That has been made mandatory for the Cabinet," he said.

This note mentions which countries perform best in the particular field, rules and how India can achieve it. "So, we have to match every Cabinet note with the global standards. This helps our government to make decisions to set high standards whether it is quality infrastructure or urban metro trains."

Implementation of standards at national level has been given a top priority by the government and is actively bringing more products under mandatory quality controls, he said.

He said that over 22,300 standards are currently in force, with 94 per cent harmonized with international standards. The number of Quality Control Orders has risen from 14 (covering 106 products) in 2014 to 174 (covering 732 products) now.

Also, 94 per cent of Indian Standards are harmonised with International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC).

Joshi stressed the interdependence of consumers and producers in fostering a quality ecosystem. He urged the BIS to take on more leadership roles in international standardization and fast-track the development of new standards.

World Standards Day, observed annually on October 14, aims to raise awareness about standards and their role in achieving Sustainable Development Goals.

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Mysuru: The Udupi police have arrested a 31-year-old Indian expatriate, Nagesh Poojary, who is accused of embezzling Rs 2.5 crore from a hotel owned by Dubai's Fortune Group while serving as the chief accountant.

Poojary, a resident of Barkur in Udupi district, reportedly siphoned off the funds in a phased manner. After initially securing bail from a judicial magistrate first class court, he went absconding following the cancellation of his bail by both the district sessions court and the Karnataka High Court.

Police arrested him near Nanjangud in the Mysuru district. Poojary was subsequently presented before a court, which has remanded him in police custody for three days, until October 16, for further investigation.

Poojary joined the Dubai-based Fortune Group of Hotels, managed by Kundapur hotelier Varkady Praveen Kumar Shetty, as an accountant and was promoted to chief accountant in 2022. In 2023, he returned to India for his wedding on a three-month leave, which he later extended. After his request for an additional 15 days was denied, he resigned via email.

During a review of the hotel’s financial records, the management discovered a shortage of Rs 2.55 crore, which Poojary had allegedly embezzled by creating false entries in the accounts to cover up his cash transactions. Following the cancellation of his bail, he evaded authorities.

The government recently appointed Shivaprasad Alva, a senior law officer from Mangaluru, as the special public prosecutor to handle the case.