New Delhi (PTI): The Delhi High Court on Monday protected the personality rights of Bollywood actor R Madhavan by restraining several websites and online platforms from illegally using his name or images for commercial gain without his consent.

The high court also restrained several defendants from using the personality traits of Madhavan through the use of artificial intelligence and deepfake technology and ordered the takedown of certain obscene content uploaded on the Internet. Justice Manmeet Pritam Singh Arora said she will pass a detailed interim order in the matter.

"Issue injunction qua sale of merchandise qua defendants 1, 3 and 4 of the list and qua defendant 2 on the ground of obscenity," the court said.

Senior advocate Swathi Sukumar, representing the actor, contended that one of the defendants has created a fake movie trailer of Kesari 3 which says this movie is about to come and posted deepfake and AI-generated content in the capacity of Madhavan.

She said the actor had already approached the social media platforms against the infringing material before filing the suit.

This was submitted before the court as the judge recently took a view that individuals seeking urgent takedown of objectionable online content must first approach the social media platforms before directly seeking a judicial injunction.

The court was hearing a plea by Madhavan seeking to protect his personality rights and restrain online platforms from illegally using his name, images and AI-generated inappropriate and sexually explicit content.

The suit relates to misappropriation of various aspects of Madhavan's personality, including his name, image, likeness, persona and voice by the defendants for their commercial gains, without consent.

The right to publicity, popularly known as personality rights, is the right to protect, control and profit from one's image, name or likeness.

Besides Madhavan, the court also heard similar personality rights suits filed by Telugu actor NTR Junior and Andhra Pradesh Deputy Chief Minister Pawan Kalyan, and said it would pass detailed interim orders.

Recently, Bollywood actors Aishwarya Rai Bachchan, her husband Abhishek Bachchan and her mother-in-law Jaya Bachchan, Hrithik Roshan and Ajay Devgn, filmmaker Karan Johar, singer Kumar Sanu, Telugu actor Akkineni Nagarjuna, 'Art of Living' founder Sri Sri Ravi Shankar, journalist Sudhir Chaudhary and podcaster Raj Shamani also approached the high court seeking protection of their personality and publicity rights. The court granted them interim relief.

Bollywood actor Salman Khan and former cricketer Sunil Gavaskar have also approached the Delhi High Court seeking protection of their personality rights.

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New Delhi/Amaravati (PTI): Andhra Pradesh Chief Minister N Chandrababu Naidu on Friday said the state is taking steps to transform itself into a knowledge and creator economy hub with a strong focus on artificial intelligence and quantum technology. 

He noted that Andhra Pradesh has abundant tech-driven youth and the government is formulating plans to train them in futuristic technologies with support from global technology firms. 

"Our goal is to transform Andhra Pradesh into a knowledge hub by focusing on AI, quantum computing, data centres, drone cities and space cities. The youth will remain our biggest asset over the next 25 years, and we seek global partnerships to scale up the creator economy," said Naidu during his interactions at the India AI Impact Summit 2026 in Delhi.

Naidu, who participated in the summit in the national capital, also held meetings with several global technology leaders and industrialists to explore collaborations in artificial intelligence, clean energy and innovation ecosystems. 

He met Adobe CEO Shantanu Narayen, Autodesk AI Head Mike Haley, Aramco India Director Abdul Rehman AiThukair, LEGO Education Vice President Tom Hall, Aadhaar Founder and CTO Srikanth Nadhamuni, Khosla Ventures Managing Partner Vinod Khosla and others at the AP Pavilion. 

The chief minister also held discussions with Saudi Aramco representatives on clean energy projects, including solar initiatives, and invited the company to expand operations in Andhra Pradesh, stating that the state is highly suitable for green energy production. 

He sought support from NVIDIA Vice President Callista Redmond for establishing AI Living Labs and proposed partnerships through the Ratan Tata Innovation Hub to promote youth innovation, including collaborations with IIT Tirupati and Indian Institute of Science Education and Research (IISER) Tirupati under the Andhra Pradesh Future Innovation and Research for Science and Technology (AP FIRST) initiative. 

Naidu urged Autodesk leadership to support the development of Global Capability Centres in design engineering and requested the establishment of an Innovation Academy in Amaravati aligned with quantum technology, besides proposing AI and robotics learning labs in partnership with LEGO Education. 

He also discussed AI-driven smart governance solutions with Quantela Inc Chairman Sridhar Gadhi, while World Bank Group Digital AI Regional Director Mahesh Uttamchandani met Naidu on the sidelines of the summit. 

Following the meetings, Naidu visited various exhibition stalls at the summit, including those of NVIDIA, Tata, Intel and Microsoft, and reviewed AI applications across agriculture, healthcare and industry.