Doordarshan's Logo change to Saffron sparks controversy
New Delhi: Two days after unveiling its new logo with a shift from ruby red to saffron, DD News, the flagship channel of state-run Doordarshan, has come under criticism from Opposition parties for alleged "saffronisation."
While DD News described the change as a visual aesthetic update, Opposition leaders questioned the timing, just ahead of the Lok Sabha polls.
On Tuesday evening, DD News posted a video of its new logo on its official social media handle, stating, "While our values remain the same, we are now available in a new avatar. Get ready for a news journey like never before. Experience the all-new DD News!"
"We have the courage to put: Accuracy over speed, Facts over claims, Truth over sensationalism…Because if it is on DD News, it is the truth! DD News – Bharosa Sach Ka," it added.
Reacting to the logo change, TMC Rajya Sabha MP Jawhar Sircar, former CEO of Prasar Bharati, said, "National broadcaster Doordarshan colours its historic flagship logo in saffron! As its ex-CEO, I have been watching its saffronisation with alarm and feel — it’s not Prasar Bharati any more, it’s Prachar (publicity) Bharati!"
Sircar criticized the ruling party's programs receiving more airtime compared to those of the Opposition. He called it "visual entrapment" by the regime, citing the example of the Rajya Sabha hall in the new Parliament building turning saffron.
In response, Prasar Bharati CEO Gaurav Dwivedi defended the change, calling the new logo's color "catchy orange."
"It's not only a new logo, the entire look and feel has been upgraded — we have a new set, new lighting, seating arrangement and equipment," Dwivedi said.
Doordarshan's current logo for DD National is blue and saffron. Officials noted that when Doordarshan was launched in 1959, it had a saffron logo. Over the years, other colors such as blue, yellow, and red were used for the logo, while its design remained consistent — two petals with a globe in the center.
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Israeli airstrikes in Gaza kill 48 people, including 22 children, hospitals say
Deir al-Balah (Gaza Strip) (AP): At least 22 children were killed in Gaza overnight Tuesday and early Wednesday in a punishing series of Israeli airstrikes on homes in northern Gaza, according to local hospitals.
The strikes killed at least 48 people in total, the Indonesian Hospital in Jabaliya reported. The strikes came a day after Hamas released an Israeli-American hostage in a deal brokered by the United States, and as President Donald Trump was visiting Saudi Arabia.
On Tuesday, Israeli Prime Minister Benjamin Netanyahu said there was “no way” Israel would halt its war in Gaza, dimming hopes for a ceasefire.
