Kochi, February 20, 2019: T. S. Kalyanaraman, Founder Chairman and Managing Director, Kalyan Jewellers, one of India’s largest and brand, was honoured with a special award at the 44th IAA World Congress held in Kochi.
The award bestowed by the International Advertising Association recognises the contribution of Kalyanaraman in building Kalyan Jewellers as a global endearing brand and taking it from a regional brand in Kerala to an International brand status.
Bollywood superstar Amitabh Bachchan, who is also the brand ambassador of Kalyan Jewellers was present at the event and presented the award to Kalyanaraman.
In his address Kalyanaraman said, “It is an honour to receive this award recognizing Kalyan Jewellers’ excellence in marketing communication”. He dedicated the award to the customers of the company and credited the success of the brand to its customers.
Recalling the initial days of the company, he recalled how the company grew from one store in Kerala to expanding to other states and eventually in abroad.
“The trust we shared with our customers was the foundation of our growth, we have also focused mainly on meeting the demands of our customer base by through communication and by reaching tastes and choices of people and local culture in respective region”.
“I believe it is this approach that has led us to success in markets as varied as the country we live in, as well as in markets abroad.” Kalyanaraman added.
“The award recognises the brand’s hyperlocal approach to advertising that is crafted specifically for the customer in each region. With brand ambassadors belonging to the states, taking the brand closer to the audiences and connecting in each region has been particularly successful. Regional celebrities like Nagarjuna, Prabhu, Shivraj Kumar and Manju Warrier, each with their unique fan following, enables the brand to build a strong bond with existing and potential customers. Of course, Amitabh Bachchan as the national brand ambassador is a strong push for the brand in the minds of the customers across the country” a press release from the company added.
Starting with a single showroom in 1993, the brand’s footprint today extends to 136 showrooms across India as well as in the GCC (Gulf Cooperation Council) in UAE, Qatar, Oman and Kuwait. The brand also has an online presence through ‘Candere’, its online jewellery portal.
Over the years, Kalyan Jewellers has set industry benchmarks with a customer-centric model that focuses on integrity, trust, quality, transparency and innovation.
About Kalyan Jewellers:
Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one of the largest jewellery manufacturers and distributors in India. The company draws from its strong roots of over a century in the business of textile trading, distribution and wholesaling. Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in the Indian market for over two decades. It has set industry benchmarks in quality, transparency, pricing and innovation.
Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers. Kalyan Jewellers has now grown to 136 showrooms across India and West Asia.
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New Delhi/ Bengaluru (PTI): Karnataka Deputy Chief Minister D K Shivakumar asserted that the Congress party's rally against alleged 'vote chori' (vote theft) in New Delhi is to protect every citizen's right to vote.
Accusing BJP government at the Centre of restricting vehicles with Congress workers from entering Delhi to participate in the party's mega rally, Shivakumar, who is also the Karnataka Congress chief, said that about 3,500-4,000 party leaders and workers have come from the state to participate in the rally.
Congress is holding a mega rally at Ramlila Maidan in Delhi on Sunday, against the alleged "vote chori" (vote theft).
"We (state Congress) have made accommodation for 1,500 people (party workers and leaders), more than 2,000 people have made their own arrangements. They have come by flight and train. About 3,500-4,000 people have come. About 1.42 crore signatures have been gathered from the state (as part of its signature campaign)," Shivakumar said.
Speaking to reporters in New Delhi, he said, there is a lot of enthusiasm among party workers and leaders, and they are committed to saving the Congress party in the state and the country, and protecting the citizens' right to vote.
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"As per the information that I have received this morning, the BJP and the central government are stopping vehicles (with Congress workers) from coming to Delhi, they are apparently not allowing vehicles to enter the city. I don't know why they are doing this. I don't know why the BJP and the central government are so worried. But no one can stop our voice," he added.
Further stating that Congress is fighting on behalf of the people of the country to protect their right to vote, the Deputy CM said, there is no politics in it. He said, all the leaders will be leaving for the protest venue from the Congress office in Delhi.
Reacting to a question on Union Home Minister Amit Shah reportedly terming Congress party's rally as an "act of frustration" due to electoral losses, and similar criticism from other BJP leaders, he said, he doesn't want to react to anyone from the saffron party.
"Let them say anything for their enjoyment. We, the Congressmen, won't think about electoral victories and losses. We think about the sacrifice made by our elders during the freedom struggle, to give democracy and a constitution to the country. Sonia Gandhi sacrificed power (PM post) and gave it to an economist like Manmohan Singh. Indira Gandhi and Rajiv Gandhi sacrificed their lives for this country," he said.
Jawaharlal Nehru and Mahatma Gandhi went to jail for the sake of this country, he further pointed out, adding that, "A hundred years ago, Gandhi took over the leadership of the freedom struggle; today in these difficult times, Mallikarjun Kharge has taken the responsibility as the Congress President."
Shivakumar, responding to a question, said, Chief Minister Siddaramaiah will also be attending the rally. "Both of us will go together (to the venue) from the Indira Gandhi Bhavan (in Delhi)."
He, however, did not wish to comment on any meeting with the Congress high command, including Soina Gandhi, on the issue of leadership change in Karnataka. Meanwhile, slogans calling Shivakumar the "next CM" were raised by his supporters as the Deputy CM left the Karnataka Bhavan.
