Founder Chairman of Kalyan Jewellers, Kalyanaram receives special award 44th IAA World Congress
Kochi, February 20, 2019: T. S. Kalyanaraman, Founder Chairman and Managing Director, Kalyan Jewellers, one of India’s largest and brand, was honoured with a special award at the 44th IAA World Congress held in Kochi.
The award bestowed by the International Advertising Association recognises the contribution of Kalyanaraman in building Kalyan Jewellers as a global endearing brand and taking it from a regional brand in Kerala to an International brand status.
Bollywood superstar Amitabh Bachchan, who is also the brand ambassador of Kalyan Jewellers was present at the event and presented the award to Kalyanaraman.
In his address Kalyanaraman said, “It is an honour to receive this award recognizing Kalyan Jewellers’ excellence in marketing communication”. He dedicated the award to the customers of the company and credited the success of the brand to its customers.
Recalling the initial days of the company, he recalled how the company grew from one store in Kerala to expanding to other states and eventually in abroad.
“The trust we shared with our customers was the foundation of our growth, we have also focused mainly on meeting the demands of our customer base by through communication and by reaching tastes and choices of people and local culture in respective region”.
“I believe it is this approach that has led us to success in markets as varied as the country we live in, as well as in markets abroad.” Kalyanaraman added.
“The award recognises the brand’s hyperlocal approach to advertising that is crafted specifically for the customer in each region. With brand ambassadors belonging to the states, taking the brand closer to the audiences and connecting in each region has been particularly successful. Regional celebrities like Nagarjuna, Prabhu, Shivraj Kumar and Manju Warrier, each with their unique fan following, enables the brand to build a strong bond with existing and potential customers. Of course, Amitabh Bachchan as the national brand ambassador is a strong push for the brand in the minds of the customers across the country” a press release from the company added.
Starting with a single showroom in 1993, the brand’s footprint today extends to 136 showrooms across India as well as in the GCC (Gulf Cooperation Council) in UAE, Qatar, Oman and Kuwait. The brand also has an online presence through ‘Candere’, its online jewellery portal.
Over the years, Kalyan Jewellers has set industry benchmarks with a customer-centric model that focuses on integrity, trust, quality, transparency and innovation.
About Kalyan Jewellers:
Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one of the largest jewellery manufacturers and distributors in India. The company draws from its strong roots of over a century in the business of textile trading, distribution and wholesaling. Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in the Indian market for over two decades. It has set industry benchmarks in quality, transparency, pricing and innovation.
Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers. Kalyan Jewellers has now grown to 136 showrooms across India and West Asia.
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Two held at Bengaluru airport with hydroponic ganja worth Rs 5.79 cr
Bengaluru (PTI): Two people were arrested at the Kempegowda International Airport here for attempting to smuggle hydroponic ganja valued at Rs 5.79 crore, upon their arrival from Bangkok on Wednesday, officials said
They seized 16.54 kg of hydroponic ganja, which was concealed in the checked-in baggage, the Bengaluru Customs said in a post on 'X'.
Both the accused were arrested under the Narcotic Drugs and Psychotropic Substances (NDPS) Act, it said.
Meanwhile, the Customs officials at the Bengaluru Airport also disposed of 287.5 kg of Ganja (Hydroponic Weed) and 1.17 kg of Cocaine seized under the NDPS Act, 1985, in accordance with CBIC (Central Board of Indirect Taxes & Customs) Disposal Manual on March 17, it said in another post.
