Mumbai: Election officials in Maharashtra have asked production houses of two Hindi TV serials accused of espousing the BJP-led government's schemes to get 'politically influential' content vetted with them before it is telecast.
The content telecast was a clear violation of the model election code, an official said.
Maharashtra's additional chief electoral officer Dilip Shinde, in an order issued on Monday said, "The production houses should get politically influential content checked from election officials before using it in their serials."
The Congress had taken objection to characters in the two TV serials praising government schemes like Pradhan Mantri Ujjwala Yojana, Swacch Bharat Abhiyan and Pradhan Mantri Mudra Yojana. The two production houses had subsequently replied to the notice.
"Going by the content aired, it is evident that it is a violation of model code of conduct, he said. "We have asked the production houses to remove the content from the serials immediately," he added.
Shinde said the explanation from producers of the two serials affirms the poll officials' opinion that the content aired intends to influence "one political party".
Election officials in Maharashtra directed producers of television serials Bhabhiji Ghar Par Hai and Tujhse Hai Raabta to remove content that was deemed to benefit prospects of a political party.
Last week, office of chief Electoral Officer (CEO) had served notices to Binaifer Kohli and Sanjay Kohlis Edit II Productions (Bhabhiji Ghar Par Hai) and Sonali Potnis and Aamir Jaffers Full Media House (Tujhse Hai Raabta) after it received a complaint from the Congress, accusing the two shows of espousing the benefits of schemes run by Prime Minister Narendra Modi-led government.
The Congress had taken objection to characters in the two TV serials praising government schemes like Pradhan Mantri Ujjwala Yojana, Swacch Bharat Abhiyan and Pradhan Mantri Mudra Yojana.
The two production houses had subsequently replied to the notice.
The producers had denied the allegations of promoting government schemes to propagate a political party, claiming they had no such intention. They also claimed that government schemes shown were general in nature," the official said.
The producers have also been asked to not to show any such content which may disturb the level playing field of any political party, the official said.
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Bengaluru: Rural Development and Panchayati Raj Minister Priyank Kharge has expressed concern over the uncertainty surrounding the implementation of the proposed VB-G Ram G scheme, stating that the MNREGA programme, which has been a lifeline for rural India for nearly two decades, appears to be facing an uncertain future.
Speaking to media, Kharge said that as March 31 draws to a close, there is no clarity on the rollout of the new scheme from April 1. He pointed out that the central government has not yet issued the necessary guidelines for implementing the scheme for rural workers and villages.
He criticised the Centre for its lack of preparedness, stating that there is no clarity on fund allocation, no final parameters for classifying gram panchayats, and key processes such as social audits have not been defined.
Kharge said the situation comes at a critical time, as summer marks a peak period for rural employment demand, when many people depend heavily on wage employment for their livelihood.
He added that reports have emerged of delays in approvals and families not receiving work despite demand.
He further alleged that the Centre’s move to shift from a statutory employment guarantee to a rule-based allocation system is already showing negative consequences.
Kharge also raised concerns over provisions such as a mandatory 60-day halt during agricultural seasons, which he said would further limit employment opportunities for rural workers.
The BJP-led central government had claimed that the new scheme would transform rural India, but in reality it is turning out to be detrimental to people’s livelihoods, he said.
“The crisis in rural India due to the stalling of MNREGA is beginning to unfold. Given the Centre’s past record in handling such situations, there is growing concern over the impact on rural livelihoods,” Kharge said.
