Govt formally launches 'Bharat Atta' at subsidised rate of Rs 27.50/kg to give relief to consumers
New Delhi, Nov 6: Ahead of Diwali festival, the Centre on Monday formally launched the sale of wheat flour at a subsidised rate of Rs 27.50 per kg under the brand name 'Bharat Atta' across the country to provide relief to consumers from high prices.
'Bharat Atta' will be sold through cooperatives NAFED, NCCF and Kendriya Bhandar via 800 mobile vans and 2,000-odd outlets spread across the country.
The subsidised rate is lower than the prevailing market rate of Rs 36-70 per kg, depending on the quality and location.
In February, the government had carried out a pilot sale of 18,000 tonnes of 'Bharat Atta' at Rs 29.50 per kilogramme through these cooperatives in few outlets as part of the Price Stabalisation Fund scheme.
Flagging off 100 mobile vans of 'Bharat Atta' at the Kartavya Path here, Union Food and Consumer Affairs Minister Piyush Goyal said: "Now that we have tested and been successful, we decided to do a formal launch so that everywhere in the country can get atta at Rs 27.50 per kg."
The sale of wheat flour during the test run was less as it was retailed only through a few outlets. However, there will be a better pick up this time as the product will be sold via 800 mobile vans and 2,000 outlets of these three agencies across the country, he said.
Goyal said about 2.5 lakh tonnes of wheat will be allocated from the Food Corporation of India (FCI) at Rs 21.50 per kg to Nafed, NCCF and Kendriya Bhandar. They will convert it into wheat flour and sell at Rs 27.50 per kg under the brand 'Bharat Atta'.
This will help boost availability and check prices of wheat flour, he added.
The minister further said that the government's intervention of selling few essential commodities -- chana dal, tomato and onion -- at a subsidised rate is yielding good results in controlling the price rise.
Consumer Affairs Secretary Rohit Kumar said out of total 2.5 lakh tonnes of wheat, about one lakh tonnes each will be offered to Nafed and NCCF, while 50,000 tonnes to Kendriya Bhandar.
The mobile vans and outlets of these three agencies will sell three commodities -- wheat flour at Rs 27.50 per kg, chana dal at Rs 60 per kg and onion at Rs 25 per kg, he said.
Ministers of State for Food and Consumer Affairs Ashwini Kumar Choubey and Sadhvi Niranjan Jyoti, Food Secretary Sanjeev Chopra, and senior officials of Nafed, NCCF and Kendriya Bhandar were present at the event.
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Rickelton's ton in vain as SRH beat MI by 6 wickets
Mumbai (PTI): Ryan Rickelton's whirlwind unbeaten ton was overshadowed by Heinrich Klaasen's unbeaten 65 as Sunrisers Hyderabad defeated Mumbai Indians by six wickets in an IPL match here on Wednesday.
Chasing an imposing 244-run target, Travis Head (76 off 30) and Abhishek Sharma (45 off 24) shared 129 runs for the opening wicket to set the platform for SRH.
Klaasen (65 not out off 30 balls) then displayed his all-round hitting abilities to guide SRH home with the help of Nitish Kumar Reddy (21) and Salil Arora (30 not out off 10) in 18.4 overs.
Earlier, Rickelton's knock powered MI to 243 for five.
MI rode on a 93-run stand between Rickelton (123 not out off 55 balls) and Will Jacks (46 off 22) in 7.1 overs for the opening stand to power the side.
MI skipper Hardik Pandya scored a valuable 31 off 15 balls before being dismissed.
Praful Hinge (2/54), Eshan Malinga (1/29), Sakib Hasan (1/39) and Nitish Kumar Reddy (1/31) were the wicket-takers for SRH.
Brief Scores:
Mumbai Indian: 243 for 5 in 20 overs (Ryan Rickelton 123 not out; Praful Hinge 2/54).
Sunrisers Hyderabad: 249 for 4 in 18.4 overs (Travis Head 76, Heinrich Klaasen 65 not out; AM Ghazanfar 2/51).
