Popular detergent brand Surf Excel is facing a boycott movement from netizens who are objecting to one of its Holi special advertisement promoting communal harmony between Muslims and Hindu.

The one-minute video advertisement portrays a Hindu girl helping a Muslim boy reach a nearby mosque unstained. While other kids in the streets are busy throwing colors on commuters of the streets to mark the occasion of Hindu festival Holy.

The girl dressed in White dress, asks the kids throwing colors to stain her with colors and continues to do so until all the kids run out of color filled balloons and instruments to further color someone. The girl then calls upon her Muslim friend to come out of his house as he won’t be colored now.

The ad ends with popular tagline of the brand ‘Daag ache hai’ (Stains are good).

The advertisement which was published on February 27 this year has garnered over 8.7 million views on YouTube till date besides being shared by several other channels and pages on various social media platforms.

While the Hindustan Unilever, owner of Surf Excel, released the ad to promote communal harmony between two communities, it hasn’t gone down too well with a section of people finding it humiliating, Hindu phobic. Some event went on to add that the advertisement promotes Love Jihad hence hurting the sentiments of Hindu religion.

People took to twitter to express their dissent over the ad and called for boycotting the brand Surf Excel for releasing such contents.

However, people were also seen appreciating the work of brand for promoting communal harmony and also defended the ad video on micro-blogging site twitter. 

 

Here's how people supported the ad

Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.



Mumbai (PTI): Under fire over her association with rape-accused 'godman' Ashok Kharat, NCP leader Rupali Chakankar on Friday resigned as the party's Maharashtra women's wing chief.

 "Following a discussion over the phone with (NCP president and deputy Chief Minister) Sunetra Pawar this morning, I am tendering my resignation as state president of the Nationalist Congress Party's women's wing," she said in a post on X.

Earlier, Chakankar had stepped down as chairman of the Maharashtra State Commission for Women after her links with Kharat came to light.

In the letter shared on the social media platform, Chakankar said that she had clarified her stand on the Kharat case on the very first day, asserting that she had no direct or indirect connection with his financial dealings or alleged wrongdoings.

Her stand remains clear and firm, and the truth would emerge in the course of investigation, Chakankar added.

The allegations being levelled against her in the media without any evidence are "painful" but the truth would ultimately prevail, she said.

Kharat, who headed a temple trust at Mirgaon in Nashik district, was arrested on March 18 after a woman accused him of raping her repeatedly over three years. A total of eight FIRs have been registered against him since then.

Chakankar was a member of the temple trust.