Increase revenue through advertisement, Irani to Doordarshan
New Delhi: Union Information and Broadcasting Minister Smriti Irani on Monday asked the state-run Doordarshan TV to ramp up its revenue through advertisement to ease burden on the taxpayers.
The strength of broadcasting sector in the country should be seen by the quality of content produced and not by the number of channels available, Irani said at the inaugural ceremony of the 24th International Conference and Exhibition on Terrestrial and Satellite Broadcasting.
"Doordarshan should leverage the reach created by DD Free Dish to create quality content and improve the revenue generation through advertisement and ease the burden on the taxpayers," a release quoted her as saying.
The total advertising spend was expected to grow to 12.5 per cent this year from 9.6 per last year, she added.
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Adityanath govt has completely failed to maintain Taj Mahal, alleges Akhilesh
Lucknow (PTI): Samajwadi Party supremo Akhilesh Yadav on Thursday raised questions over maintenance of the Taj Mahal in Agra and attacked the Yogi Adityanath government saying it should be a "living and active" example, not just a "monument".
Yadav, who shared a viral video in which a plant could be seen sprouting from the dome of the Taj Mahal, said the monument might develop cracks due to the roots.
In a post on X, he said, "The BJP government and its dormant departments have completely failed to maintain the Taj Mahal, the wonder that attracts tourists from all over the world."
Yadav went on to say, "There is a possibility of rusting of the metal of the urn on the main dome. Water is dripping from the main dome. There is news of plants growing in the dome. If the roots of trees like these grow, then the Taj Mahal may crack."
He also highlighted problems of monkey menace and water logging in the Taj Mahal complex.
"The Taj Mahal complex has become a sanctuary for monkeys. There is a problem of waterlogging in the Taj Mahal complex. The tourists are worried whether they should admire the Taj Mahal or deal with the problems," Yadav said, adding due to all these reasons, the country's image is tarnished at the global level.
Last week, the main dome of the Taj witnessed water seepage due to incessant rains but officials said there was no damage to the arched roof.
Yadav asked where crores of rupees of funds that come for the maintenance of Taj Mahal are going.
"The government should be a living and active example, not just a monument," he added.
