India's creator economy to influence $1 trillion in consumer spending by 2030: BCG report
New Delhi: India’s burgeoning digital creator economy is poised to drive more than $1 trillion in annual consumer spending by 2030, according to a new report by the Boston Consulting Group (BCG). The study, titled "From Content to Commerce: Mapping India’s Creator Economy," was unveiled at the WAVES 2025 summit in Mumbai.
The report estimates that India’s digital creators currently influence consumer decisions worth $350–400 billion annually. Despite only 8% to 10% of the 2 to 2.5 million active creators effectively monetising their content, the sector already generates direct revenues between $20 billion and $25 billion. This figure is projected to rise fivefold to $100–125 billion by the end of the decade.
Significantly, the report notes a shift in audience demographics, with creators expanding their influence beyond urban Gen Z users to reach diverse age groups and consumers in Tier-2 and Tier-3 cities. Short-form video remains the dominant content format, with genres such as comedy, cinema, television serials, and fashion leading in popularity.
Monetisation opportunities are also evolving, with creator incomes expected to rise 1.5 to 3 times in the near future. The trend reflects a broader transformation in brand strategies, with digital creators becoming central to marketing, commerce, and distribution efforts.
The BCG report was launched during the ongoing WAVES 2025 summit, India’s first major international event dedicated to the audio-visual and entertainment sectors. Running from May 1 to May 4 in Mumbai, the summit features over 10,000 participants, including 1,000 creators, 300 companies, and 350 startups. It spans key industries such as film, OTT platforms, animation, gaming, virtual reality (AVGC-XR), comics, broadcasting, and artificial intelligence, highlighting the growing convergence of media and technology in India’s digital future.
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Businessman lured by FB friend, attacked for extortion in K'taka; 4 held
Madikeri (Karnataka) (PTI): Four people were arrested for allegedly assaulting, illegally confining and attempting to extort money from a 39-year-old businessman who was lured through a honeytrap set up on social media, police said on Monday.
The accused have been identified as Rachana, Malati, Darshan and Ravi.
Police said efforts are underway to nab the remaining suspects involved in the incident, which occurred on December 12 in Madikeri, the district headquarters of Kodagu.
According to the complaint, the victim, a resident of Maddur taluk in Mandya district, was befriended by a woman identified as Rachana through Facebook, who later sought financial assistance and received Rs 5,000 from him via PhonePe on November 28.
When he asked her to return the money, the woman allegedly asked him to travel to Mysuru or Kushalnagar, promising to meet him.
The police said the woman later called the victim to Madikeri on December 12 and took him to a house near the market area, where they spent some time and consumed alcohol in the evening.
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Later that night, citing an emergency, the woman left the house. After her departure, three men allegedly broke into the house and attacked the victim, assaulting him with a stick and the handle of a sword, causing injuries to his face, mouth, chest and leg, the FIR stated.
The complainant alleged that he was forcibly confined, stripped and a nude video of him was recorded. The accused also allegedly threatened him with a toy gun, demanding Rs 50 lakh and warning that the video would be uploaded on social media if the money was not paid.
Police said the victim was held captive and somehow managed to escape in the early hours of December 13. However, after he escaped, the accused allegedly attempted to kidnap him in an autorickshaw, an incident that was captured on CCTV cameras.
Based on his complaint at the Madikeri Town police station, a case was registered under Sections 310(2) (dacoity), 127(2) (wrongful confinement), 118(1) (voluntarily causing hurt or grievous hurt by dangerous weapons or means) and 3(5) (common intention) of the Bharatiya Nyaya Sanhita, a senior police officer said.
“Four accused, including two women, have been arrested. Efforts are on to nab two more absconding accused. Further investigation is on,” he added.
