India's creator economy to influence $1 trillion in consumer spending by 2030: BCG report
New Delhi: India’s burgeoning digital creator economy is poised to drive more than $1 trillion in annual consumer spending by 2030, according to a new report by the Boston Consulting Group (BCG). The study, titled "From Content to Commerce: Mapping India’s Creator Economy," was unveiled at the WAVES 2025 summit in Mumbai.
The report estimates that India’s digital creators currently influence consumer decisions worth $350–400 billion annually. Despite only 8% to 10% of the 2 to 2.5 million active creators effectively monetising their content, the sector already generates direct revenues between $20 billion and $25 billion. This figure is projected to rise fivefold to $100–125 billion by the end of the decade.
Significantly, the report notes a shift in audience demographics, with creators expanding their influence beyond urban Gen Z users to reach diverse age groups and consumers in Tier-2 and Tier-3 cities. Short-form video remains the dominant content format, with genres such as comedy, cinema, television serials, and fashion leading in popularity.
Monetisation opportunities are also evolving, with creator incomes expected to rise 1.5 to 3 times in the near future. The trend reflects a broader transformation in brand strategies, with digital creators becoming central to marketing, commerce, and distribution efforts.
The BCG report was launched during the ongoing WAVES 2025 summit, India’s first major international event dedicated to the audio-visual and entertainment sectors. Running from May 1 to May 4 in Mumbai, the summit features over 10,000 participants, including 1,000 creators, 300 companies, and 350 startups. It spans key industries such as film, OTT platforms, animation, gaming, virtual reality (AVGC-XR), comics, broadcasting, and artificial intelligence, highlighting the growing convergence of media and technology in India’s digital future.
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Put petty politics aside; it's not about one party, but India: Rahul on TMC's loss in polls
New Delhi (PTI): Congress leader Rahul Gandhi on Tuesday termed the BJP's victory in Bengal and Assam assembly polls a "theft" of the mandate, and a big step forward in the saffron party's mission to "destroy" Indian democracy.
Gandhi also came out in support of the TMC, which has been trounced by the BJP in the polls, and urged those gloating over the loss of Mamata Banerjee's party to put petty politics aside.
"Some in the Congress, and others, are gloating about TMC's loss.They need to understand this clearly - the theft of Assam and Bengal's mandate is a big step forward by the BJP in its mission to destroy Indian democracy," Gandhi said in a post on X.
"Put petty politics aside. This is not about one party or another. This is about India," he said in his post.
The BJP ousted Trinamool Congress from power in Bengal and captured power for the third time in a row in Assam in results of assembly polls declared on Monday.
