India's music scene has changed drastically, artists are empowered: Shreya Ghoshal
New Delhi (PTI): Singer Shreya Ghoshal says digital platforms have changed the Indian music landscape drastically, making it easier for independent artists to breakthrough and thrive.
The singer, who recently collaborated with Egyptian rapper Afroto for Coke Studio Global's new release "Sunn Beliya", said great artists now don't lack exposure.
"Music scene has drastically changed over the last two-three years. Thanks to the digital way of consuming music, a big number of independent artists are coming to the forefront. They are empowered. The ecosystem is also building around it and helping them out. I am happy that we are not losing out on great artists just because they don't have a way in," Ghoshal told PTI in an interview.
As somebody who forayed into the music industry as a teenager, the 39-year-old said entering the close and controlled playback circuit was challenging.
"I came into the industry when there was only playback music. So even then, to enter the kind of monopoly that was there and to be able to find a space for myself was another journey... But the journey for artists today is so different and I'm so happy. It is a very positive space to be in. Even if you put up a good song cover on Instagram, you will be heard," she added.
Ghoshal, known for singing chartbuster songs such as "Bairi Piya", "Jaadu hai nasha hai", "Teri meri", "Teri Ore" and "Tum Kya Mile", said the easy access to audience still does not guarantee success.
"With all the exposure we have to start thinking of making music differently. We need to look at the taste of people and the accessibility of music. We have to really do something fresh to be able to be heard and liked. The access is there but one has to put in a lot more effort to sustain."
The playback artist said the experience she has gained by working with musicians from across the globe has been an "eye opener" for her. Ghoshal said her international collaborations made her realise that it's not the language but the emotion that audiences connect with.
"We have similar thought processes, interests, dislikes, problems, and solutions. We have just different cultures and languages, but ultimately all human emotions are the same and that's what the message is in 'Sunn Beliya'," she added.
"Sunn Beliya" is penned by Afroto and Rashmi Virag. The composers are Afroto, Kaushik-Guddu, Issa & Assouad and NOVO. The peppy number features Ghoshal singing in Hindi and Bangla.
The singer said she always wanted to collaborate with Coke Studio and "Sunn Beliya" seemed like a perfect opportunity.
"I always wanted to do something with Coke Studio. When this happened, I was very excited and then I got to know it's global, so it was even better... This was a very organic, beautiful collaboration and Afroto is a sweet personality himself. He is eager, excited and full of ideas and energy. He is a fabulous performer," she said.
Even though there was a language barrier, Ghoshal said, creating the song was a smooth process as the concept was clear in their minds.
"'Sun Beliya' is a product of a proper global crossover and for me, it's a first so it was exciting. I think this is a beginning for me and I'm so glad that I'm the first Indian artist to do a song on Coke Studio's global platform. I'm happy to be representing India and Indian languages," the singer said.
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41 lakh illicit liquor seized, 1.84 lakh arrested in major drive: K'taka Minister tells Assembly
Belagavi (Karnataka) (PTI): The Karnataka Excise Department has conducted a statewide crackdown on illegal liquor trade over the last two years, resulting in arrests and seizures of alcohol, Karnataka Excise Minister R B Timmapur said on Tuesday.
As many as 1,09,017 people were arrested, and seizures included 13.66 lakh litres of liquor and 27.19 lakh litres of beer, he said in a written reply to a starred question by Harihar BJP MLA B P Harish in the Karnataka Assembly.
The Minister said the enforcement drive covered the financial year 2023–24, 2024–25 up to June, and 2025–26 from July to October, targeting unauthorised liquor manufacture, storage, sale and transportation across the State.
"During this period, statewide enforcement drives resulted in a total of 1,84,570 raids against illegal liquor sales,” Timmapur said.
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He noted that 9,179 non-bailable cases and 91,968 bailable and compoundable cases under Section 15(A) of the Karnataka Excise Act, 1965, were registered during the same period.
According to him, there have been no reports indicating that students have become addicted to alcohol due to illegal liquor sales.
The sale of alcohol to minors is strictly prohibited under the Karnataka Excise Act, 1965, and the department has issued periodic instructions to initiate legal action against violators, with strict enforcement and investigation measures in place, the Minister said.
Excise officials are carrying out regular road and night patrols, collecting intelligence, monitoring habitual offenders and conducting raids to identify illicit distillation units, unauthorised liquor outlets and spurious liquor manufacturing centres, he said, adding the department is also enforcing the law to prevent the production, storage, sale and transport of spurious, non-duty-paid and unauthorised liquor.
Regular patrols are being conducted on national and state highways, with suspicious vehicles being subjected to checks.
At the district level, standing committee meetings are held under the chairmanship of Deputy Commissioners, and joint operations are carried out with the police and forest departments to curb excise-related offences.
The department is also conducting awareness programmes through Gram Sabhas and in schools and colleges to educate the public and students about the physical, mental and social health hazards associated with alcohol addiction and substance abuse, Timmapur added.
