In Mumbai, India, DigitalYoog Media, a well-known digital marketing and PR firm, offers integrated marketing, media, and branding solutions to businesses, entrepreneurs, artists, and public figures seeking to enhance their digital presence via strategic media exposure and digital marketing campaigns. Founded in 2019 as a small startup, DigitalYoog Media has grown organically into a multi-faceted media and entertainment company supporting numerous forms of digital media.
DigitalYoog Media’s primary area of focus is digital PR, including press release distribution, online reputation management, brand building campaigns, and social media marketing. The goal of DigitalYoog Media is to increase visibility and credibility of clients through quality media coverage and digital marketing initiatives. According to the company website, DigitalYoog Media's objective is "to empower organizations to tap into the full potential of the digital ecosystem" by delivering marketing solutions that many companies cannot currently manage internally.
Besides providing services for digital PR, the company has diversified into numerous forms of media and entertainment. One of its larger divisions is called DigitalYoog Media Production, which is a film and content production house that is recognized with the Western India Film Producers’ Association (WIFPA). Under this division, they produce short films, documentaries, music videos, as well as digital content for the purpose of storytelling and social awareness. Their other creative division, DigitalYoog Media Records, focuses on music distribution, and support independent artists in getting their music out onto major streaming services with promotional/marketing assistance.
DigitalYoog Media has also built a variety of digital platforms to support its ecosystem, including online news portals dedicated to providing digital public relations campaigns for businesses looking to enter into international markets. The media publishing, PR distribution, and digital marketing capabilities provided by DigitalYoog Media through these platforms use a single integrated model that will provide increased reach for their brands and improve the media visibility of their brands.
Over the years, DigitalYoog Media has continued to grow its operations through many milestones, most notably the completion of numerous years in the marketing industry and the addition of new services and partnerships. The company has seen an increase in the number of clients it has and the number of services it provides. DigitalYoog Media now considers itself a multi-vertical digital media company that provides PR services, content production, branding, and digital publishing. With the rise of digital marketing and online reputation management, DigitalYoog Media aims to solidify its foothold in the media and marketing ecosystem while continuing to develop new digital media platforms and creative projects.
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New Delhi (PTI): To shield students from heat-related ailments amid soaring temperatures and harsh afternoon sun, schools across Delhi have begun taking precautionary measures by suspending outdoor activities, shifting assemblies indoors, with some even considering early closure for junior classes.
From indoor games and hydration breaks to ORS consumption and modified dispersal timings, schools are tightening measures as the city braces for prolonged heatwave conditions.
Sudha Acharya, principal at ITL Public School in Dwarka, said all outdoor activities, including morning assembly and games, have been shifted to the school's multipurpose hall.
“We have issued an advisory to all parents to take precautionary measures before sending their children to school. We are also planning to close the school from classes 1 to 8 from May 14 onward if the weather conditions worsen," she said.
Mallika Preman, principal at Tagore International School in East of Kailash, said students have been advised to remain indoors during peak afternoon hours and keep themselves hydrated.
“We have suspended all outdoor activities, and students now play indoor games like carrom and chess. We have also modified the dispersal system so that students are not brought out until their parents arrive at their designated collection areas,” Preman said.
“This reduces their exposure to heat in the afternoon. Students have also been advised to wear caps or use umbrellas during dispersal,” she added.
Ritu Sharma, principal at Sovereign Public School in Rohini, said that teachers have been asked to closely monitor students for signs of heat exhaustion.
“Our priority is to ensure that children remain safe and comfortable during school hours. We are encouraging them to carry water bottles, avoid direct sun exposure and immediately report any discomfort. We have also arranged shaded rest areas and indoor engagement activities to reduce heat exposure,” she said.
The Directorate of Education (DoE) has launched a ‘Beat the Heat’ initiative for government, government-aided and private unaided recognised schools in Delhi in view of the heatwave conditions forecast by the India Meteorological Department (IMD).
The initiative follows the Heat Wave Action Plan issued by the Delhi Disaster Management Authority (DDMA) and aims to protect students from heat-related illnesses while promoting hydration, environmental awareness and care for animals and birds.
Under the initiative, schools have been directed to ring a 'hydration bell' daily in the penultimate period, during which every student will consume oral rehydration solution (ORS). Teachers will also briefly explain the importance of staying hydrated.
Schools have also been encouraged to create 'cool corners' with earthen water pots, promote a ‘one child-one plant’ green mission and appoint student volunteers as 'Jal Mitras' to place and refill water bowls for birds and stray animals, the advisory said.
According to the DoE, the other measures include ensuring safe drinking water stations, spreading awareness on heat stroke prevention, training teachers to identify symptoms of heat stress, and prominently displaying emergency helpline numbers across campuses.
The heads of schools have been asked to submit an action taken report on the implementation of the measures to their respective district offices by April 28, it said.
