Is DigitalYoog Media a Public Company? Here’s What You Need to Know
In Mumbai, India, DigitalYoog Media, a well-known digital marketing and PR firm, offers integrated marketing, media, and branding solutions to businesses, entrepreneurs, artists, and public figures seeking to enhance their digital presence via strategic media exposure and digital marketing campaigns. Founded in 2019 as a small startup, DigitalYoog Media has grown organically into a multi-faceted media and entertainment company supporting numerous forms of digital media.
DigitalYoog Media’s primary area of focus is digital PR, including press release distribution, online reputation management, brand building campaigns, and social media marketing. The goal of DigitalYoog Media is to increase visibility and credibility of clients through quality media coverage and digital marketing initiatives. According to the company website, DigitalYoog Media's objective is "to empower organizations to tap into the full potential of the digital ecosystem" by delivering marketing solutions that many companies cannot currently manage internally.
Besides providing services for digital PR, the company has diversified into numerous forms of media and entertainment. One of its larger divisions is called DigitalYoog Media Production, which is a film and content production house that is recognized with the Western India Film Producers’ Association (WIFPA). Under this division, they produce short films, documentaries, music videos, as well as digital content for the purpose of storytelling and social awareness. Their other creative division, DigitalYoog Media Records, focuses on music distribution, and support independent artists in getting their music out onto major streaming services with promotional/marketing assistance.
DigitalYoog Media has also built a variety of digital platforms to support its ecosystem, including online news portals dedicated to providing digital public relations campaigns for businesses looking to enter into international markets. The media publishing, PR distribution, and digital marketing capabilities provided by DigitalYoog Media through these platforms use a single integrated model that will provide increased reach for their brands and improve the media visibility of their brands.
Over the years, DigitalYoog Media has continued to grow its operations through many milestones, most notably the completion of numerous years in the marketing industry and the addition of new services and partnerships. The company has seen an increase in the number of clients it has and the number of services it provides. DigitalYoog Media now considers itself a multi-vertical digital media company that provides PR services, content production, branding, and digital publishing. With the rise of digital marketing and online reputation management, DigitalYoog Media aims to solidify its foothold in the media and marketing ecosystem while continuing to develop new digital media platforms and creative projects.
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Actor Rahul's death: Film body demands fair probe, files police complaint
Kolkata (PTI): Amidst the controversy over the accidental death of actor Rahul Arunoday Banerjee during an outdoor shoot near Digha in Purba Medinipur district, the West Bengal Motion Picture Artists' Forum on Saturday lodged a police complaint against the producers in connection with the incident.
Senior forum members, including actors Prosenjit Chatterjee and Santilal Mukherjee, told a press meet outside Regent Park police station that the complaint called for a fair and transparent probe into the tragedy.
"We want the real truth and exact circumstances behind the incident to come to light," a forum member said. Actor Rituparna Sengupta was also present at the briefing.
Banerjee's wife, Priyanka Sarkar, was also present but did not speak to the media.
"On March 29, during the shooting of television serial 'Bholey Baba Par Karega' at Talsari near Digha, our colleague and forum member, actor Rahul Arunoday Banerjee, tragically passed away due to an accidental drowning," the forum said in a statement on Friday night.
"In this regard, the forum, on behalf of its members, sought legal advice to ascertain the exact circumstances surrounding the incident. Accordingly, a formal letter was sent to the production house.... on April 1 seeking clarification," the statement said.
"However, the response received on April 2 was found to be unsatisfactory and inadequate. Since then, various opinions and concerns have also been expressed on social media regarding the incident," the forum said.
Mukherjee said in light of this, and after further legal consultation, the forum has decided to initiate legal proceedings.
Chatterjee said the forum would consult lawyers to decide the next course of action.
Meanwhile, several members of the Bengali film industry held a procession from Technicians' Studio to Radha Studio, a distance of around 1 km, carrying placards reading 'Justice for Rahul'.
The rally was led by several known faces of the industry, including actor-director Aparna Sen, Anjan Dutt, director Srijit Mukherjee, Kaushik Ganguly, actor-director Parambrata Chatterjee, actor Rudranil Ghosh, actor Riddhi Sen, actor-theatre personality Kaushik Sen, among others.
The rally was supported by technician federation director Swarup Biswas.
Earlier, the makers of 'Bholey Baba Par Karega' had expressed grief over Banerjee’s death and assured that the circumstances surrounding the incident would be examined transparently.
"The entire cast and crew are in profound mourning. We request a few days to gather accounts of those present so that a comprehensive and accurate report can be presented," the producers had said, adding that a representative nominated by the actor’s family or the forum could observe the process.
Police officials said according to eyewitness accounts, Banerjee and a co-actor were filming a dance sequence in knee-deep water when they slipped into an underwater ditch. Both were taken to a hospital in Digha, but Banerjee could not be saved.
Banerjee rose to fame with the 2008 Bengali film 'Chirodini Tumi Je Amar', directed by Raj Chakraborty, which starred him opposite Priyanka Sarkar and became a major hit.
Rahul, who had started his career in early 2000, acted in several critically acclaimed Bengali films and TV soaps after the blockbuster success of Chirodini in 2008 and also started hosting a podcast which gained popularity.
