JioHotstar to invest Rs 4,000 crore for South Indian content push; unveils 25-title slate
Chennai (PTI): Streaming service JioHotstar on Tuesday announced that it will invest Rs 4,000 crore over the next five years to strengthen South India’s creative economy, unveiling a 25-title slate as part of a major push for regional content.
In one of the biggest announcements by an Indian streaming platform for the southern markets, the company showcased its “South Unbound” vision at a high-profile event here.
Sushant Sreeram, Head – SVOD Business & Chief Marketing Officer at JioStar, said the investment forms part of a broader collaboration with the Tamil Nadu government.
“Earlier today, JioHotstar formalised a Letter of Intent with the Government of Tamil Nadu in the presence of the Chief Minister M K Stalin. This outlines a shared commitment to invest in talent, expand infrastructure and build a future-ready creative economy from the South.
"As part of this vision, JioHotstar will invest Rs 4,000 crore to nurture creators, strengthen the production ecosystem and build a pipeline of stories that are ready for India and ready for the world,” he said.
Calling South India the “heartbeat of Indian storytelling”, Sreeram said the investment signalled the platform’s long-term commitment to local creators.
"JioHotstar started as a dream — to build entertainment rooted in India’s storytelling heritage and powered by cutting-edge technology. The resplendent storytelling traditions of the South motivate us to keep championing authentic, rooted narratives while offering greater accessibility and choices for every viewer," he said.
The event was attended by Tamil Nadu Deputy Chief Minister Udhayanidhi Stalin, veteran actor and MP Kamal Haasan, senior state officials, and leading stars and filmmakers from across the southern industries.
Deputy CM Stalin said the partnership will generate “1,000 direct jobs and 15,000 indirect jobs”.
“Cinema in Tamil Nadu has always been a force for social change. OTT is not replacing cinema; it is expanding it. Today, a filmmaker in Madurai or Salem can upload a story and reach audiences across the world. The cultural and economic impact of this partnership will be massive," he added.
aasan said Indian media and entertainment was undergoing a fundamental transformation driven not by technology alone, but by the audience itself.
“We gather at a moment when India’s media and entertainment is not merely growing, it is transforming. For the first time, this shift is not driven by device or format, but by the audience itself,” he said, adding that storytelling today is “screen agnostic”.
“Regional is becoming the new national, and ethnic the new international. Stories born in Madurai, Malappuram or Machilipatnam are no longer regional cinema; they are national cultural events,” Haasan said, giving the example of movies such as “Kantara”, “Drishyam”, “Baahubali”, “Pushpa” and Tamil hits like “Vikram”.
The event was also attended by Mohanlal, Nagarjuna, Vijay Sethupathi, Priyamani, Aishwarya Rajesh and others -- along with directors Jeethu Joseph and Ahammed Khabeer
The streamer's ambitious content slate, unveiled as part of its “South Unbound” initiative, includes sequels to blockbuster franchises, new long-format shows, films, adaptations, and high-engagement reality formats.
The Tamil slate features a mix of returning favourites and new originals, led by "Bigg Boss Tamil", now hosted by Vijay Sethupathi, and "Good Wife S2", the legal drama starring Priyamani.
The lineup also includes "LBW – Love Beyond Wicket", a relationship drama; the family comedy "Cousins and Kalyanams"; the psychological drama "Resort"; and "Heartbeat S3", which brings back Anumol, Karthik Kumar and Deepa Balu.
Other Tamil offerings include "Lingam", an action-drama; "Love Always", a multigenerational love story; the marquee title "Kaattaan" starring Vijay Sethupathi and Milind Soman; and "Second Love", a non-fiction relationship series.
In Telugu, the platform returns with "Bigg Boss Telugu" hosted by Nagarjuna, alongside new originals such as "Moodu Lantharlu" starring Aishwarya Rajesh; the police procedural "Vikram on Duty"; "Varam", a mystical relationship drama; and the hit comedy-drama "Save The Tigers S3" with Chaitanya Krishna.
The slate further includes "Vishakha", the Telugu adaptation of "Aarya" led by Kajal Aggarwal; the relationship-based non-fiction format "Mad for Each Other"; and the Telugu debut of the iconic adventure franchise "Roadies".
From Malayalam, the platform brings back "Bigg Boss Malayalam" hosted by Mohanlal; "Kerala Crime Files S3" featuring Aju Varghese; the mystery drama "Secret Stories: Roslin"; "Anali", "1000 Babies S2" with Neena Gupta and Rahman; and the hard-hitting drama "Pharma" starring Nivin Pauly.
The Kannada lineup includes "Bigg Boss Kannada" hosted by Kichcha Sudeepa; "Batchmates", a nostalgic friendship drama; and the food-and-humour-based non-fiction series "Comedy Cooks".
Across languages, the platform also announced new films such as "Lucky The Superstar", featuring GV Prakash, Anaswara Rajan and Meghna Sumesh, and "Kenatha Kaanom", positioned as broad-appeal mainstream entertainers.
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Indian govt weighs impact of US Supreme Court tariff ruling: Comm Min
New Delhi (PTI): The Indian government is studying the developments on the US tariffs and their implications, the Commerce Ministry said on Saturday.
"We have noted the US Supreme Court judgement on tariffs yesterday (Friday). US President Donald Trump has also addressed a press conference in this regard.
"Some steps have been announced by the US administration. We are studying all these developments for their implications," the ministry said.
In a major setback to Trump's pivotal economic agenda for his second term, the US Supreme Court, in a 6-3 verdict written by Chief Justice John Roberts, ruled that the tariffs imposed by the president on nations around the world were illegal and that he had exceeded his authority when he imposed the sweeping levies.
Later, Trump's proclamation, dated February 20, said: "I impose, for a period of 150 days, a temporary import surcharge of 10 per cent ad valorem on articles imported into the United States, effective February 24, 2026".
The US had imposed a reciprocal tariff of 25 per cent on India in August.
Later, an additional 25 per cent was imposed for buying Russian crude oil, taking the total tariffs on India to 50 per cent. Earlier this month, both countries agreed to finalise an interim trade deal, under which Washington will cut down the tariffs to 18 per cent.
So far, the punitive 25 per cent has been removed. The remaining 25 per cent exists.
After the proclamation, the tariffs on Indian goods will now be 10 per cent. The 10 per cent levy is over and above the existing MFN or import duties in the US.
In the wake of the US Supreme Court's decision on tariffs, Trump said there is no change in the trade deal with India and emphasised that the India deal is on.
To finalise the legal text for the first phase of the bilateral trade agreement, the Indian team is scheduled to meet its counterparts in Washington from February 23, 2026.
During 2021-25, the US was India's largest trading partner in goods. The US accounts for about 18 per cent of India's total exports, 6.22 per cent in imports and 10.73 per cent in bilateral trade.
In 2024-25, the bilateral trade touched USD 186 billion (USD 86.5 billion exports and USD 45.3 billion imports).
