Karnataka Milk Federation enters Delhi-NCR, offers competitive pricing on Nandini products
New Delhi, Nov 21: Karnataka Chief Minister Siddaramaiah on Thursday launched the Karnataka Milk Federation's (KMF) Nandini brand milk products in the Delhi-NCR market, pricing them marginally lower than competitors to gain a foothold in the region.
The cooperative will retail four cow milk variants, curd, and buttermilk from Friday, with competitive pricing that undercuts established players like Mother Dairy and Amul.
Cow milk will be sold at Rs 56 per litre, full Cream Milk at Rs 67 per litre, Standardised Milk at Rs 61 per litre, Toned Milk at Rs 55 per litre, and curd at Rs 74 per kg.
"We have surplus milk in the state. KMF along with Mandya Milk Union will market surplus milk of 3-4 lakh litres per day in Delhi-NCR," Siddaramaiah told reporters after launching the products.
The federation currently collects 100 lakh litres of milk daily, with local consumption at 60 lakh litres, leaving a surplus of 40 lakh litres for expansion into new markets.
However, the Chief Minister acknowledged the challenges of transporting milk over 2,500 km, which takes 50-54 hours.
There is a need to find new markets for surplus milk and gradually the KMF should be able to sell 5-6 lakh litres per day in Delhi-NCR, he added.
KMF Chairman LBP Bheemanaik assured that milk quality would be maintained during transit.
The federation has already partnered with 40 dealers in the Delhi-NCR region to facilitate sales, he added.
With a robust infrastructure of 26.76 lakh milk producers, 15,737 dairy cooperative societies, and 15 district milk unions, KMF has a turnover of Rs 25,000 crore and exports dairy products to over 25 countries.
State Animal Husbandry Minister K Venkatesh and Agriculture Minister N Cheluvarayaswamy were present at the product launch.
ದೇಶದ ಹಾಲು ಉತ್ಪಾದನೆಯಲ್ಲಿ ಗುಜರಾತ್ ಮೊದಲ ಸ್ಥಾನದಲ್ಲಿದ್ದರೆ, ಕರ್ನಾಟಕ ಎರಡನೇ ಸ್ಥಾನದಲ್ಲಿದೆ.
— Siddaramaiah (@siddaramaiah) November 21, 2024
ದೆಹಲಿ ನಗರದಲ್ಲಿ ಕೆ.ಎಂ.ಎಫ್ ಮತ್ತು ಮಂಡ್ಯ ಹಾಲು ಒಕ್ಕೂಟಗಳು ಸೇರಿಕೊಂಡು ವಿವಿಧ ಶ್ರೇಣಿಯ ಹಾಲನ್ನು ಮಾರುಕಟ್ಟೆಗೆ ಬಿಡುಗಡೆ ಮಾಡಿವೆ. ದೆಹಲಿಯ ನಿವಾಸಿಗಳಿಂದ ನಂದಿನಿ ಉತ್ಪನ್ನಗಳಿಗೆ ಅತ್ಯುತ್ತಮ ಸ್ಪಂದನೆ ದೊರೆಯಲಿದೆ ಎಂಬ ವಿಶ್ವಾಸ ನನಗಿದೆ.… pic.twitter.com/yUmTQknGzD
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Will follow Shinde in any direction he goes: MLA Shirsat on allying with Sharad Pawar for CM post
Mumbai, Nov 21: Shiv Sena MLA Sanjay Shirsat on Thursday said his party leaders will follow Maharashtra Chief Minister Eknath Shinde in any direction he goes post-assembly poll results and decisions taken by him will be acceptable to them.
He asserted the party will solidly back Shinde, who heads the Shiv Sena, as it trusts his leadership, comments coming two days ahead of the state assembly poll results.
Asked what if Shinde goes with rival NCP (SP) president Sharad Pawar to become the chief minister for a second time, Shirsat said, "We are committed to (follow) whatever Eknath Shinde decides. We will be solidly with him. We trust him and it will always be there."
The MLA from Chhatrapati Sambhajinagar (West) was responding to the question asked on a TV channel.
Shirsat said Shinde, who took over as CM in June 2022 after revolting against the then leadership of the Shiv Sena, only goes in the "right direction" and this has been the experience of party leaders.
Shirsat was one of the Shiv Sena MLAs who sided with Shinde at the time of the revolt.
Asked about the comments of his ally, BJP leader Pravin Darekar said, "Shirsat's remarks do not reflect the official stance of the party. Eknath Shinde's party contested against Uddhav Thackeray-led Shiv Sena (UBT) and Sharad Pawar's NCP (SP). Such an alliance with the MVA was inconceivable."
The BJP, Shinde-led Shiv Sena and NCP headed by deputy CM Ajit Pawar are members of the ruling Mahayuti alliance. On the other hand, the opposition Maha Vikas Aghadi (MVA) consists of the Congress, Shiv Sena (UBT) and NCP (Sharadchandra Pawar).
Asked what if Shinde is not made the CM again if Mahayuti retains power, Shirsat said, "A decision on this will be taken only by Eknath Shinde. It's his right and we cannot even comment on it. Whatever decision Shinde takes will be acceptable to us."
Voting for the 288-member state assembly concluded on November 20 and results will be declared on November 23.
