Kashmir tourism to launch 50% discount campaign to revive sector post-Pahalgam attack
Srinagar: In a bid to revive Kashmir’s tourism sector following the devastating terror attack in Pahalgam on April 22, tourism stakeholders, in collaboration with the Jammu & Kashmir Tourism Department, are reportedly launching a four-day high-profile promotional initiative titled the ‘Fame Tour’, starting May 27.
The campaign’s highlight is a 50 percent discount on travel packages, aimed at attracting tourists back to the Valley after the incident in Pahalgam triggered a sharp 90 percent drop in bookings. The event, scheduled to run until May 30, will bring national tour operators, prominent hoteliers, and key media representatives to iconic destinations including Pahalgam, Srinagar, Sonamarg, and Gulmarg, as reported by the Deccan Herald on Sunday.
General Secretary of the J&K Hoteliers Club, Tariq Ghani, said the itinerary begins at Srinagar Airport, from where participants will travel to Pahalgam for ground-level interactions with local stakeholders such as hoteliers, ponywalas, and residents.
Ghani noted that the initiative is not just about tourism promotion but also about preserving livelihoods. “This is a united effort to counter the narrative of fear. We are not just showcasing our destinations, but also announcing a massive 50 percent discount in travel packages to ensure that our three lakh tourism-dependent workers are not pushed into financial distress,” DH quoted Ghani as saying.
He added that tourism players, including hoteliers, houseboat owners, transporters, and tour operators, are also preparing to warmly welcome pilgrims arriving for the Shri Amarnath Ji Yatra 2025, reinforcing the Valley’s tradition of hospitality and interfaith harmony.
In a notable move, Chief Minister Omar Abdullah has also been invited to interact with the visiting delegation, media, and stakeholders.
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RSS has global network of over 2,500 groups for money laundering: Priyank Kharge
Bengaluru: Rural Development and Panchayat Raj Minister Priyank Kharge has alleged involvement of the Rashtriya Swayamsevak Sangh (RSS) in a money transfer network at global level.
Posting his allegation on his personal ‘X’ account on Saturday morning, Kharge said that he was referring to an issue that had not been dealt with decisively by Indian media houses.
“Here is a crucial story that the Indian media will never touch,” the minister has said, and clarified, “This so-called “body of individuals” has built a global network of over 2,500 affiliated organisations. Through these fronts, the RSS collects “guru dakshina” to fuel its divisive agenda. (sic)”
Kharge has further alleged, “The world’s largest NGO is running amok, laundering money and evading accountability.”
The minister added, “Here is a map of their organisational architecture of their “Vichar Parivaar.” https://rssproject.caravanmagazine.in / @thecaravanindia”
