New Delhi: Life Insurance Corporation of India (LIC) has launched a mobile app for the exclusive use of its Development Officers. The new app named ‘PRAGATI’ (Performance Review Application, Growth And Trend Indicator’ was launched by LIC Chairperson MR Kumar.

Managing Directors, Mukesh Gupta, Raj Kumar, Siddhartha Mohanty, and Mini Ipe, and other senior officials of the company were present during the event on Friday.

‘Pragati’ is a comprehensive mobile application which gives various information which are updated in near-real-time about the performance of their agency force in critical areas of business performance like Premium collection, agency activation, prospective MDRT / centurion agents etc., apart from monitoring their team on activities such as usage of agents’ mobile app and NACH validations. There is also a calculator to measure their cost ratio.

“In these days of digital explosion, gathering information is crucial for any officials to effectively discharge their duties. The scenario becomes more important when it is related to the marketing verticals of any organization where real-time data and information is utmost necessary for decision making and preparing market enhancement strategies.” a press statement from the company said.

“LIC has been taking a lot of customer-centric and digital initiatives for ease of operations for its customers and field force” the statement added.

Recently LIC had launched the ANANDA Mobile App which is the digital paperless solution that received an overwhelming response from its agents.

LIC has also come out with an artificial intelligence technology-based app “Jeevan Saakshaya” which enables their Annuitants and retired employees to submit Life certificates from the comfort of their home instead of visiting the LIC office for submitting Life certificates. With a growing portfolio of annuities, we believe this app is a Win-Win for both LIC and our customers.

The company’s chatbot ‘LIC Mitra’ which is available in English, Hindi, and Marathi has a daily inquiry of over 50000 with response success of over 95 %. Our customer portal has over 1.8 crores registered policyholders with over 1.5 lakh customers login in every day for availing various services.

“We believe that this mobile app – PRAGATI will be a major asset in the arsenal of our Development Officers which will empower them to plan their business strategies and monitor the performance of their team.” The press release added.

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Belagavi (PTI): Accepting that the female foeticide has not stopped in the state, Karnataka Health Minister Dinesh Gundu Rao on Tuesday said that the government is taking strict measures to prevent it.

The minister said the government is appointing separate nodal officers in all districts and tightening measures to prevent foeticide, which he called a "social evil".

He also assured that the government will consider strengthening legislation to control such activities.

The minister was responding to a question by BJP MLC C T Ravi in the Legislative Council.

"Female foeticides have certainly not stopped. If you look at the sex ratio, there is a lot of difference. I accept that this is happening," Rao said.

"Foeticides are not happening under pressure; voluntarily, it is happening, for not wanting a girl child. These things are happening based on the sex determination of the foetus at some hospitals. Sex determination is illegal, but with the advancement in technology, portable ultrasound machines have been developed, which can be easily carried anywhere, and scans and tests can be done. This needs to be controlled. We will bring it to the notice of the central government," he said.

In some districts and in a few hospitals, a higher number of male child births is happening. It is found with the help of intelligence input, the minister said.

"Information is being gathered on the taluk in which the male-female ratio is worsening, what is happening in which hospital, and appropriate action is being taken to crack down on such a network, after proper evaluation."

Decoy operations have been done at seven places in the last two years, to identify those involved in illegal activities linked to female foeticides, and actions have been taken against officials and hospitals involved, he said, adding that more needs to be done on priority.

Responding to a question by Ravi about whether any stringent legislation is being brought, Rao said, the government will consider strengthening the legislation and making it stricter to control this.

"Some amendments have been made to the existing laws in the last two years....advanced technology and the internet is being used to carry out such things, also oral medicines for abortions are available over the counter.

We need to look into bringing legislation to control them. The Food and Drug Administration has issued instructions to pharmacists that the sale of such drugs should be documented."

The minister also said that measures are also being taken for the effective implementation of the Pre-Conception and Pre-Natal Diagnostic Techniques (PC & PNDT) Act, and awareness is being created against the identification of female foetuses and female foeticide.