Lok Sabha Election results was the biggest political TV News event: BARC data
New Delhi: The much-awaited Parliament election results were declared on 23 rd May and the media platforms have seen one of their highest peaks in recent times. While all eyes were on TV/Digital media, the curiosity of the audience clearly built viewership across platforms.
Out of a total of 258.5mn TV viewing individuals between the 4 states in the south, 65% (167.3mn) audience have watched any news channel on 23rd May, an increase of 67% compared to a regular day. The total news viewership during the day increased by 416 % to 721 Mn Impressions, compared to the previous 8 weeks, according to the data released by Broadcast Audience Research Council (BARC), one of the largest television measurement companies of the world.
Out of the total walk ins to the news genre on Thursday, close to 30% were non-regular viewers who haven’t tuned into news in the previous four weeks. The viewership for each state includes all the regional and English News channels.
According to the data the average time spent on News Channels on May 23 at the Hindi Speaking Market (HSM) level was 1 hr 22 mins 36 seconds, while in south, the average time spent on TV News was as high as 2 hours 5 mins 34 seconds.
Even though the counting started at 8.00 am, the news genre had started picking up from 6.30 am in the morning. All four markets saw the highest viewership for the day from 8.00 am to 12.00 pm, following which the viewership dropped across markets but continued to remain throughout the day compared to previous 8 weeks average.
Though growth can be seen across all age groups, the Youth (15-21 Years) have grown the most with 451% increase compared to the previous 8 weeks, recording 101 Mn impressions. The highest contributors to viewership were the age groups 41-50 and 31-40 with 125Mn and 124 Mn impressions respectively. While NCCS CDE saw a 70% growth in the number of news viewers, NCCS A saw a 201% increase in the average time spent on TV.
The highest polling percentage of 80% was noted in the state of Andhra Pradesh. TV viewership similarly reflects the highest coverage across the south states for AP/Telangana at 73%.
Hence, the audience behaviour suggests that the election results was clearly one of the biggest news events across markets, and the biggest political news event till date.
Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.
Assam Police at Pawan Khera's residence in national capital, Delhi Police assisting
New Delhi (PTI): An Assam Police team on Tuesday is at the Delhi residence of Congress leader Pawan Khera for questioning in connection with a case linked to allegations made against Assam Chief Minister Himanta Biswa Sarma and his family, official sources said.
The team formally informed Delhi Police upon arrival, following which a local police team joined and is assisting in the proceedings, the source said.
The development comes amid a political tussle after Sarma alleged that the Congress used "false information" sourced from a Pakistani social media group to level charges against his wife regarding multiple passports and overseas assets. He termed the allegations an attempt to influence the Assam elections and a punishable offence.
Khera had recently sought clarifications on Sarma's wife's alleged foreign assets, prompting a complaint and subsequent police action.
