May initiate contempt action if states, UTs non compliant against misleading ads: SC
New Delhi (PTI): The Supreme Court on Wednesday warned states and union territories of contempt action if they failed to act against misleading advertisements.
A bench of Justices Abhay S Oka and Ujjal Bhuyan perused a note submitted by senior advocate Shadan Farasat, who is assisting the apex court as an amicus curiae in the matter, and observed a number of states were non-compliant as indicated in the note.
"We make it clear that if we find non-compliance by any of the states and union territories, we may have to initiate proceedings under the Contempt of Courts Act, 1971, against the states concerned," the bench said.
The issue pertaining to misleading advertisements had cropped up before the top court while hearing a plea filed by the Indian Medical Association in 2022 alleging a smear campaign by Patanjali Ayurved Ltd against the Covid vaccination drive and modern systems of medicine.
The top court had highlighted the aspect of misleading advertisements being published or displayed in media contrary to the provisions of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 and the rules, the Drugs and Cosmetics Act, 1940, and the Consumer Protection Act, 1986.
During the hearing on Wednesday, the amicus said as per the affidavits filed by the states and union territories so far, virtually no prosecution under the 1954 Act was taking place.
While Section 3 of the Act deals with prohibition of advertisement of certain drugs for treatment of certain diseases and disorders, Section 4 relates to prohibition of misleading advertisements of drugs.
The bench referred to affidavits filed by some of the states and questioned why they hadn't acted on the basis of complaints received.
Some states, it noted, found it difficult to identify the violaters.
"We will take contempt action now," the bench said, "and we will threadbare examine the compliance made by each states."
The bench said it would consider the compliance made by Andhra Pradesh, Delhi, Goa, Gujarat and Jammu and Kashmir on February 10.
And if these states wanted to file further affidavits reporting compliance, they were free to do so by February 3, it added.
The bench said compliance by states including Jharkhand, Karnataka, Kerala, Madhya Pradesh and Punjab would be considered on February 24.
It said compliance regarding other states and union territories would be considered on March 17.
While hearing the matter in July last year, the apex court said the Ministry of Ayush should set up a dashboard to make available to the consumers the details about the complaints filed on misleading advertisements and the progress made on them.
In April last year, the top court asked the Centre and state licensing authorities to "activate" themselves to deal with misleading advertisements.
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Steel mirrors deployed in Mysuru to discourage public urination
Mysuru (PTI): Fed up with people relieving themselves along roadsides, the Mysuru City Corporation has adopted a unique strategy to curb the practice and promote civic sense by installing reflective steel mirrors along pavements, officials said on Friday.
In what officials described as a first-of-its-kind initiative, the Corporation installed stainless steel sheets with a mirror finish along an 80-metre stretch opposite the Mysuru Suburban Bus Stand.
Officials said the reflective sheets are intended to confront anyone attempting to urinate in public with their own reflection, thereby discouraging the act psychologically.
“The idea is to maintain cleanliness and hygiene, prevent public nuisance, and promote civic sense. It is a simple yet psychological approach that encourages self-awareness through reflection,” officials added.
Soon after the mirrors were installed, videos of the initiative went viral on social media, with many people appreciating the administration’s innovative attempt to address public urination. At the same time, some users pointed out the lack of basic civic sense among people.
Several social media users also suggested that more public toilets, maintained in a hygienic condition, were needed to further discourage open urination.
Explaining how the idea originated, Nitesh Patil, Administrator and Regional Commissioner of the Mysuru City Corporation, told PTI that despite a public toilet being located next to the bus stand, many people continued to urinate in the open.
Even fines and warnings failed to deter them from relieving themselves against vacant compound walls, leaving behind a foul smell.
“One of our engineers came up with this idea, and we decided to implement it. The initiative has received a very positive response from the public, social media, and the press. We are now planning to identify more such locations in the city and install similar reflectors,” he said.
According to him, to ensure that the installation is both effective and visually appealing, LED lighting that switches on along with the streetlights has also been added, causing the stretch to glow at night and enhancing the city’s appearance.
Patil said the initiative had helped create civic awareness while also beautifying the city.
“We want our city to be clean and hygienic. We aspire to become the cleanest city in the country,” he added, recalling that Mysuru secured third place nationally in the Swachh Survekshan Awards 2024–25 last year.
