Los Angeles, June 23 : Netflix chief communications officer Jonathan Friedland is leaving the company following a controversy over insensitive remarks.

Friedland announced the departure on Twitter Friday, saying that he felt awful about "the distress this lapse caused", reports variety.com.

Friedland had joined Netflix as VP of communications in 2011, and became the company's chief communications officer a year later. His ascend at the company coincided with Netflix's first major PR debacle, the proposed split of its DVD business into a separate company called Quickster - which Netflix quickly walked back on.

Before joining Netflix, Friedland had served in communications roles for Disney. He was a journalist by trade before crossing over to work in comms, and worked for a decade for the Wall Street Journal, where he served as the paper's Los Angeles bureau chief.

A Netflix spokesperson referred Variety to Friedland's Twitter statement, saying that the company didn't have anything further to add. There is no word on any possible replacement for Friedland, reports variety.com.

In a memo to staff Friday, Netflix CEO Reed Hastings described two incidents in which Friedland used the N-word, writing of Friedland, "his descriptive use of the N-word on at least two occasions at work showed unacceptably low racial awareness and sensitivity, and is not in line with our values as a company."

"I've made a decision to let go of Jonathan Friedland. Jonathan contributed greatly in many areas, but his descriptive use of the N-word on at least two occasions at work showed unacceptably low racial awareness and sensitivity, and is not in line with our values as a company.

"The first incident was several months ago in a PR meeting about sensitive words. Several people afterwards told him how inappropriate and hurtful his use of the N-word was, and Jonathan apologised to those that had been in the meeting. We hoped this was an awful anomaly never to be repeated.

"The second incident, which I only heard about this week, was a few days after the first incident; this time Jonathan said the N-word again to two of our Black employees in HR who were trying to help him deal with the original offense. The second incident confirmed a deep lack of understanding, and convinced me to let Jonathan go now."

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Mendhar (J-K) (PTI): Union Home Minister Amit Shah on Saturday said there is peace along the borders in Jammu and Kashmir as Pakistan fears Prime Minister Narendra Modi and would dare to open fire.

Shah was addressing an election rally in this border area in the Union territory's Poonch district in support of BJP candidate Murtaza Khan.

He lauded the BJP-led Centre for wiping out terrorism by replacing guns and stones in the hands of youngsters with laptops and said his government would not allow guns to resonate in the hills of Jammu region.

"We will construct more bunkers along the borders for the safety of the people. I want to remind you of cross-border firings in the 1990s… Is cross-border firing happening today?

"It is because the earlier rulers here were frightened of Pakistan, but now, Pakistan fears Modi. They would not dare to fire but if they did, they would be given a befitting reply," Shah said.

The BJP leader is on a three-day tour and is scheduled to address four more election rallies in Surankote in Poonch, Thanamandi and Rajouri in Rajouri district and Akhnoor in Jammu district.

Assembly polls in Jammu and Kashmir are taking place for the first time after the abrogation of Article 370 and the bifurcation of the erstwhile state into two Union Territories - Jammu and Kashmir, and Ladakh -- in August 2019.

The first phase of polling was held on September 18. The second phase will be held on September 25, followed by the third and final phase on October 1. The election results will be declared on October 8.