Los Angeles, June 23 : Netflix chief communications officer Jonathan Friedland is leaving the company following a controversy over insensitive remarks.

Friedland announced the departure on Twitter Friday, saying that he felt awful about "the distress this lapse caused", reports variety.com.

Friedland had joined Netflix as VP of communications in 2011, and became the company's chief communications officer a year later. His ascend at the company coincided with Netflix's first major PR debacle, the proposed split of its DVD business into a separate company called Quickster - which Netflix quickly walked back on.

Before joining Netflix, Friedland had served in communications roles for Disney. He was a journalist by trade before crossing over to work in comms, and worked for a decade for the Wall Street Journal, where he served as the paper's Los Angeles bureau chief.

A Netflix spokesperson referred Variety to Friedland's Twitter statement, saying that the company didn't have anything further to add. There is no word on any possible replacement for Friedland, reports variety.com.

In a memo to staff Friday, Netflix CEO Reed Hastings described two incidents in which Friedland used the N-word, writing of Friedland, "his descriptive use of the N-word on at least two occasions at work showed unacceptably low racial awareness and sensitivity, and is not in line with our values as a company."

"I've made a decision to let go of Jonathan Friedland. Jonathan contributed greatly in many areas, but his descriptive use of the N-word on at least two occasions at work showed unacceptably low racial awareness and sensitivity, and is not in line with our values as a company.

"The first incident was several months ago in a PR meeting about sensitive words. Several people afterwards told him how inappropriate and hurtful his use of the N-word was, and Jonathan apologised to those that had been in the meeting. We hoped this was an awful anomaly never to be repeated.

"The second incident, which I only heard about this week, was a few days after the first incident; this time Jonathan said the N-word again to two of our Black employees in HR who were trying to help him deal with the original offense. The second incident confirmed a deep lack of understanding, and convinced me to let Jonathan go now."

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Bhatkal: The Karnataka unit of the All India Ideal Teachers Association (AIITA) has welcomed the Karnataka government’s decision to strictly ban school children from dancing to obscene songs during educational and cultural programmes in government, aided, and private schools across the state.

AIITA Karnataka State President M. R. Manvi congratulated the government for taking what he termed an important step to preserve the sanctity of education.

“Such decisions to safeguard the dignity of school children and uphold the values of education are the need of the hour. This rule should not be limited to government schools alone but must be strictly implemented in all private educational institutions as well,” he said.

He further urged the government to address other concerns within school programmes.

“The government should not only prohibit obscene dances in the name of school anniversaries, but also ensure that plays and dialogues that incite religious hatred are avoided. Schools should be centres of harmony, not platforms for spreading hatred,” he added.

According to a recent circular issued by the Department of School Education and Literacy, obscene dances are adversely affecting the mental health and moral values of students.

In this regard, schools have been advised to use songs that promote nationalism, positive thinking, the greatness of Kannada culture, and value-based traditions instead of inappropriate content during programmes.
The circular also emphasises that students should be dressed in decent attire.

AIITA also backed the department’s warning that disciplinary action would be taken against head teachers if such guidelines are violated. The association has further demanded that district Deputy Directors of Public Instruction strictly monitor the implementation of these rules.