Political ad spend on Facebook, Google tops Rs 53 cr
New Delhi, May 19: Political parties have spent over Rs 53 crore on digital platforms like Google and Facebook between February and May, with the Bharatiya Janata Party (BJP) accounting for a lion's share of the spending.
According to Facebook's Ad Library Report, there were 1.21 lakh political ads with a total spending of more than Rs 26.5 crore between February and May 15 this year.
Similarly, ad spend on Google, YouTube, and partner properties since February 19 stood at Rs 27.36 crore with 14,837 ads.
Ruling party BJP spent Rs 4.23 crore on over 2,500 ads on Facebook. Supporting pages like 'My First Vote for Modi', 'Bharat Ke Mann Ki Baat' and 'Nation with NaMo' too, infused over Rs 4 crore on ads on the social networking platform that has well over 200 million users in India. On Google's platforms, it has spent more than Rs 17 crore.
The Indian National Congress spent Rs 1.46 crore on Facebook for 3,686 ads. It shelled out another Rs 2.71 crore on Google's platforms with 425 ads.
As per Facebook's data, All India Trinamool Congress has spent Rs 29.28 lakhs.
Aam Aadmi Party shelled out Rs 13.62 lakh for 176 ads on the Facebook page. Interestingly, Google's political ad dashboard showed that Auburn Digital Solutions was running AAP campaigns and had spent Rs 2.18 crore from February 19 onwards.
Earlier this year, digital platforms like Google and Facebook had said that they will offer details of political advertisements on their platform to bring transparency ahead of elections in the country. They have also announced a slew of measures over the past few months to strengthen efforts around election integrity.
The general elections in the country have entered the final lap for 59 seats in Punjab, Uttar Pradesh, West Bengal, Bihar, Madhya Pradesh, Himachal Pradesh, Jharkhand and Chandigarh.
Counting of votes for the world's largest democracy will be on May 23.
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Tumkur: 24-year-old rider killed in car-bike head-on collision in Tiptur
Tiptur: A 24-year-old rider was killed on the spot in a head-on collision between his motorbike and a car near Bidiregudi of Kasaba hobli in the taluk.
The deceased rider, Vijay Kumar, was a resident of BL Koppalu Basaveshwara Nagara in Kasaba hobli, Arsikere taluk.
He was reportedly returning home after work at a welding factory near TM Manjunath Nagar Gate, Tiptur, when a car coming from the opposite direction collided with his bike near Bidiregudi. Vijay Kumar is said to have died at the spot due to the impact of the collision.
Locals have blamed the lack of signboards and other precautionary measures amid the construction of a four-lane national highway in the area, mainly between Bidiregudi and Konehalli. They have said that the carelessness of the National Highway Authorities of India (NHAI) has led to frequent accidents in the region.
“A meeting of officers from various government departments, including the police, was held recently under the chairmanship of the local legislator, but several NHAI officials were reportedly absent. Despite the meeting, officials appear careless in implementing safety measures, leading to a rise in accidents,” the locals said, demanding immediate action from the concerned authorities.
