Belthangady: Woman delivers baby boy in ambulance
Belthangady: A pregnant woman delivered a healthy baby boy inside an ambulance while being shifted to Mangaluru for advanced medical care.
Lilavati, a resident of Sudemugeru under Belthangady Nagar Panchayat limits, had been admitted to Belthangady Taluk Hospital earlier in the day for delivery. After examination, doctors advised that she be referred to Lady Goschen Hospital in Mangaluru for further care.
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She was subsequently shifted in the hospital’s ambulance to Mangaluru, accompanied by two nurses. As the vehicle approached Farangipet in Bantwal taluk, Lilavati began experiencing intense labour pains.
Nurses Kumuda and Soumya S. conducted the delivery inside the ambulance and safely delivered the baby boy.
Both the mother and the newborn are reported to be in good health.
Ambulance driver Dinesh Gowda was appreciated by locals for his timely response and for ensuring that the vehicle reached Lady Goschen Hospital promptly after the delivery.
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Union government assumes full control over TV ratings, TRAI role curtailed: Report
New Delhi: The Union government has assumed full control over television audience measurement, removing the Telecom Regulatory Authority of India (TRAI) from oversight of the ratings system that underpins the country’s ₹36,000 crore television advertising market, according to a report published on Wednesday.
The report in Mint said the Ministry of Information and Broadcasting (MIB) now has exclusive authority over the framework governing how television ratings are measured and regulated. TRAI had been entrusted with oversight of TV ratings in 2012 during the UPA government’s tenure. TRAI is no longer mentioned in the relevant policy document, effectively vesting sole authority in the MIB.
The report said TRAI will continue to regulate other aspects of broadcasting, including channel pricing, advertising caps, interconnection and distribution norms, service quality and compliance standards. Its role in determining how ratings agencies track viewing behaviour has been withdrawn.
Television Rating Points (TRPs), which reflect viewership patterns, guide advertisers in deciding where to allocate spending across channels and time slots.
A government source quoted in the report said the ministry could modify TRAI’s decisions even when the regulator oversaw broadcasting.
A former CEO of Prasar Bharati told the newspaper that the MIB has historically regulated rating agencies through licensing and guidelines, and by holding them accountable under existing norms.
During its tenure overseeing ratings, TRAI had taken decisions affecting the broadcast sector, which included capping advertising time at 12 minutes per hour following complaints about excessive commercial breaks and it now remains unclear how these matters will be addressed under the revised arrangement.
Satya N. Gupta, former principal advisor at TRAI, was quoted as saying that merging regulatory functions with policy oversight and removing an independent regulator from the process was a retrograde step.
TRAI’s involvement in broadcasting had earlier attracted criticism as well. In 2012, its consultation paper on quantitative limits on television advertising was viewed by some as overlapping with the Advertising Standards Council of India’s code. Subsequent recommendations covering television audience measurement, ownership of news channels and issues such as paid news had also raised concerns among sections of the industry.
Television ratings have faced scrutiny in recent years, including during the controversy involving the Broadcast Audience Research Council (BARC), where officials of the ratings body were prosecuted over allegations of manipulation of viewership data.
