MANGALURU: In a bid to provide a smooth functioning of public transport and to reduce the traffic congestion, Dakshina Kannada Deputy Commissioner Sasikanth Senthil suggested to introduce Electronic Road Price (ERP) in the city.

The DC briefed about the ERP to media persons after proposing it in the RTA meeting recently.

Senthil said "Mangaluru - being one of the developing cities, is facing major traffic which has made it difficult for people to travel around the city. It is better to implement ERP for private vehicles which are unnecessarily entering the city. Under ERP system, private vehicle owners have to pay a certain amount to enter the city during peak hours. As it is an electronic system, the amount will be deducted directly from e-wallets of the vehicle's owner. Similar systems have already been implemented in Singapore, and they have seen excellent results from this." 

 He said "soon, a meeting In this regard will be held with the officials of Mangaluru City Corporation and elected representatives. The minute details like the type of vehicles to be brought under ERP system, area and amount will be fixed after taking suggestions in various phases."

Appropriate as per healthcare

Senthil said "Increase in the traffic movement leads to widening of roads. Due to which, old buildings and monuments in the city are facing problems. With the regulation of ERP system, private vehicles' entry will be reduced in the city. With that, we can get rid of traffic congestion and air pollution also."

"At present, this system (ERP) does not exist in our country. If this system gets implemented in Mangaluru, It will become a model for rest of the cities in India. The ERP system, which does not require any major investment, can be introduced along with the Smart City mission," he said.

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New Delhi, Nov 21: Karnataka Chief Minister Siddaramaiah on Thursday launched the Karnataka Milk Federation's (KMF) Nandini brand milk products in the Delhi-NCR market, pricing them marginally lower than competitors to gain a foothold in the region.

The cooperative will retail four cow milk variants, curd, and buttermilk from Friday, with competitive pricing that undercuts established players like Mother Dairy and Amul.

Cow milk will be sold at Rs 56 per litre, full Cream Milk at Rs 67 per litre, Standardised Milk at Rs 61 per litre, Toned Milk at Rs 55 per litre, and curd at Rs 74 per kg.

"We have surplus milk in the state. KMF along with Mandya Milk Union will market surplus milk of 3-4 lakh litres per day in Delhi-NCR," Siddaramaiah told reporters after launching the products.

The federation currently collects 100 lakh litres of milk daily, with local consumption at 60 lakh litres, leaving a surplus of 40 lakh litres for expansion into new markets.

However, the Chief Minister acknowledged the challenges of transporting milk over 2,500 km, which takes 50-54 hours.

There is a need to find new markets for surplus milk and gradually the KMF should be able to sell 5-6 lakh litres per day in Delhi-NCR, he added.

KMF Chairman LBP Bheemanaik assured that milk quality would be maintained during transit.

The federation has already partnered with 40 dealers in the Delhi-NCR region to facilitate sales, he added.

With a robust infrastructure of 26.76 lakh milk producers, 15,737 dairy cooperative societies, and 15 district milk unions, KMF has a turnover of Rs 25,000 crore and exports dairy products to over 25 countries.

State Animal Husbandry Minister K Venkatesh and Agriculture Minister N Cheluvarayaswamy were present at the product launch.