Mangaluru, Nov.10: Dr. Ushaprabha N Nayak, Vice-Chairperson of Expert Group of Institutions, Mangaluru has been awarded a PhD by the prestigious National Institute of Technology Karnataka (NITK), Surathkal, during the 16th Annual Convocation held here on 10th November 2018.
The degree was conferred by Dr. Vinay Hegde, Chancellor, Nitte Deemed University, in the presence of Prof. Balaveera Reddy, Chairman, Board of Governors, NITK, and Prof. K Umamaheshwar Rao Director of NITK.
She had successfully defended her thesis titled "An Empirical Study of the the Brand Building of Engineering Institutions in Karnataka- A Strategic Framework" from the School of Management at NITK.
Dr. Nayak's thesis work resulted in a performance loyalty-based brand equity model for higher education institutions that will help the institutions to build their brand based on performance as well as student loyalty.
The research work has covered both student and management perspectives of institutional brand building, and was appreciated by subject experts for its scientific evidence-based research methodology.
Dr. Nayak has published several research papers in international and national journals as well as presented her work at several reputed conferences, including having won Best Paper Award at the National Conference on Integrating Technology in Higher Education 2013.

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Dubai/Abu Dhabi: Residents and visitors across the United Arab Emirates received a fresh emergency alert on their mobile phones stating that the situation in the country is currently safe.
The message, issued by the Ministry of Interior (MOI), thanked people for their cooperation and reassured them that conditions were stable.
“Thank you for your cooperation. We reassure you that the situation is currently safe. You may resume your normal activities while continuing to remain cautious and take the necessary precautions, and to follow official instructions. (MOI),” the alert read.
The notification was sent in both Arabic and English through the country’s emergency alert system.
The advisory comes after earlier alerts warning of potential missile threats amid rising regional tensions. Authorities have urged the public to stay cautious and follow official guidance.
