Mangaluru: The Department of Commerce and Management at Yenepoya Institute of Arts, Science, Commerce, and Management (YIASCM), affiliated with Yenepoya (Deemed to be University), organized the 3rd Series of the Enlightened Master Class in Digital Marketing on March 20, 2024, at Kulur Campus, Mangaluru.
The event commenced with Mahammad Shahid, Head of the Department of Commerce, extending a warm welcome to the delegates. Dr. Arun A Bhagwath, the Principal and Dean Faculty of Science, emphasized the importance of global knowledge and mastering new-age skills in Digital Marketing for students' holistic development.
Experts, Dr. Simon Fraser and Craig Leith from Robert Gordon University, Scotland, served as Resource Persons for the session. Their presentations covered various aspects of digital marketing, including market analysis, consumer behavior, branding strategies, and digital advertising methodologies, aiming to equip students with the necessary tools and techniques for success in the field.
Vice Principals Dr. Shareena P, Dean Faculty of Commerce and Management, Dr. Jeevan Raj, and Narayan Sukumar A added weight to the event. The resource persons from Robert Gordon University were honored in a traditional manner as a token of appreciation for their contributions.
The session, held from 10 am to 12:30 pm, marked the third part of the series, with the preceding two sessions conducted online. A total of 250 students from B. Com, BBA, and MBA programs actively participated, demonstrating their enthusiasm for learning. Notable attendees included representatives from Robert Gordon University and the International Skill Development Corporation, as well as faculty members from Yenepoya Deemed University.
Sheetal Nayak, Assistant Professor, managed the proceedings as the Master of Ceremony, while Mr. Subramani K, Assistant Professor, coordinated the event.




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Mumbai (PTI): Filmmaker Sanjay Leela Bhansali is doing "absolutely fine", his family said Wednesday after media reports said he was hospitalised after suffering a heart attack.
The family did not confirm or refer to the heart attack, but said he had gone to the hospital for a routine medical check up.
"Mr. Sanjay Leela Bhansali is doing absolutely fine. He has gone in for a routine medical check-up and there is no cause for concern. We sincerely appreciate the love, care, and concern shown by everyone. Thank you for your continued support and warm wishes."
A segment of the media said Bhansali suffered a heart attack on his 63rd birthday on Tuesday and was rushed to Kokilaben Dhirubhai Ambani hospital.
The filmmaker, known for big scale dramas such as "Hum Dil De Chuke Sanam", "Devdas", "Bajirao Mastani" and OTT series "Heeramandi", is currently working on his next theatrical, "Love and War".
It is a period romance starring Alia Bhatt, Ranbir Kapoor and Vicky Kaushal.
