Mangaluru: 3rd Series of the Enlightened Master Class in Digital Marketing held at YIASCM
Mangaluru: The Department of Commerce and Management at Yenepoya Institute of Arts, Science, Commerce, and Management (YIASCM), affiliated with Yenepoya (Deemed to be University), organized the 3rd Series of the Enlightened Master Class in Digital Marketing on March 20, 2024, at Kulur Campus, Mangaluru.
The event commenced with Mahammad Shahid, Head of the Department of Commerce, extending a warm welcome to the delegates. Dr. Arun A Bhagwath, the Principal and Dean Faculty of Science, emphasized the importance of global knowledge and mastering new-age skills in Digital Marketing for students' holistic development.
Experts, Dr. Simon Fraser and Craig Leith from Robert Gordon University, Scotland, served as Resource Persons for the session. Their presentations covered various aspects of digital marketing, including market analysis, consumer behavior, branding strategies, and digital advertising methodologies, aiming to equip students with the necessary tools and techniques for success in the field.
Vice Principals Dr. Shareena P, Dean Faculty of Commerce and Management, Dr. Jeevan Raj, and Narayan Sukumar A added weight to the event. The resource persons from Robert Gordon University were honored in a traditional manner as a token of appreciation for their contributions.
The session, held from 10 am to 12:30 pm, marked the third part of the series, with the preceding two sessions conducted online. A total of 250 students from B. Com, BBA, and MBA programs actively participated, demonstrating their enthusiasm for learning. Notable attendees included representatives from Robert Gordon University and the International Skill Development Corporation, as well as faculty members from Yenepoya Deemed University.
Sheetal Nayak, Assistant Professor, managed the proceedings as the Master of Ceremony, while Mr. Subramani K, Assistant Professor, coordinated the event.
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AAP claims party's LS poll campaign song banned by EC
New Delhi (PTI): The AAP on Sunday claimed the Election Commission (EC) has imposed a ban on the party's Lok Sabha campaign song, 'Jail ke jawab mein hum vote denge', stating that it shows the ruling BJP and central investigation agencies in a bad light.
There was no immediate response from the poll panel to the AAP's claim.
Addressing a press conference, senior AAP leader Atishi said, "It is probably the first time that the EC has imposed a ban on a party's campaign song."
According to the EC, she said, the song shows the ruling party and investigation agencies in a bad light.
"The song does not mention the BJP and does not violate the Model Code of Conduct. It includes factual videos and incidents," she added.
Atishi, who is also a Delhi government minister, accused the EC of not acting on poll code violations committed by the BJP.
"If the BJP does dictatorship, it is right. But if someone talks about it, that is wrong. This shows that democracy is in danger. I want to urge the EC to act on the (poll code) violations committed by the BJP and not stop campaigns of opposition parties," she said.
The AAP's over two-minute campaign song has been penned and sung by AAP MLA Dilip Pandey. The song was released at the party headquarters here on Thursday.
#WATCH | Delhi Minister Atishi says, "... Another political weapon of the BJP, the Election Commission has put a ban on AAP's campaign song. This has happened for the first time in the history of India, that the Election Commission has put a ban on the election song of a… pic.twitter.com/9BgLQYbUeC
— ANI (@ANI) April 28, 2024
