Mangaluru: The Department of Commerce and Management at Yenepoya Institute of Arts, Science, Commerce, and Management (YIASCM), affiliated with Yenepoya (Deemed to be University), organized the 3rd Series of the Enlightened Master Class in Digital Marketing on March 20, 2024, at Kulur Campus, Mangaluru.
The event commenced with Mahammad Shahid, Head of the Department of Commerce, extending a warm welcome to the delegates. Dr. Arun A Bhagwath, the Principal and Dean Faculty of Science, emphasized the importance of global knowledge and mastering new-age skills in Digital Marketing for students' holistic development.
Experts, Dr. Simon Fraser and Craig Leith from Robert Gordon University, Scotland, served as Resource Persons for the session. Their presentations covered various aspects of digital marketing, including market analysis, consumer behavior, branding strategies, and digital advertising methodologies, aiming to equip students with the necessary tools and techniques for success in the field.
Vice Principals Dr. Shareena P, Dean Faculty of Commerce and Management, Dr. Jeevan Raj, and Narayan Sukumar A added weight to the event. The resource persons from Robert Gordon University were honored in a traditional manner as a token of appreciation for their contributions.
The session, held from 10 am to 12:30 pm, marked the third part of the series, with the preceding two sessions conducted online. A total of 250 students from B. Com, BBA, and MBA programs actively participated, demonstrating their enthusiasm for learning. Notable attendees included representatives from Robert Gordon University and the International Skill Development Corporation, as well as faculty members from Yenepoya Deemed University.
Sheetal Nayak, Assistant Professor, managed the proceedings as the Master of Ceremony, while Mr. Subramani K, Assistant Professor, coordinated the event.




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Udupi (Karnataka) (PTI): The Sri Krishna Math here has enforced a strict dress code, requiring male devotees to remove their shirts before entering the temple, while women must wear "modest and traditional attire."
The directive, issued by the Paryaya Shiroor Math, came into effect on January 19.
Previously, the shirtless requirement for men applied only to those attending the early morning Mahapuja before 11 am. Under the revised guidelines, the dress code will now be enforced throughout the day.
Temple authorities said entry will be denied to men and women wearing jeans, T-shirts, sleeveless clothing, or other non-traditional outfits.
Male devotees must remove their shirts before entering the inner areas of the temple, they added.
The decision was taken to "preserve the sanctity, discipline", and centuries-old traditions of the historic Sri Krishna Math, they further said.
Devotees have been urged to cooperate with the administration and strictly follow the prescribed dress code while visiting the temple.
