MP Brijesh Chowta calls for rebranding Mangaluru as IT destination, emphasizes better connectivity
Mangaluru: Dakshina Kannada Member of Parliament, Brijesh Chowta, has called for efforts to change the negative perceptions about Mangaluru as an IT destination and to position the city as a thriving hub for the technology industry.
Speaking at the event “Mangalore IT Wave: Surfing Towards India's Silicon Beach” organized by the IT Task Force on Tuesday, Chowta underscored the need for rebranding Mangaluru to attract IT investments and development.
During the interaction with representatives of IT companies, Chowta highlighted that Mangaluru already contributes significantly to the IT sector, with earnings reaching 500 million dollars. However, he stressed that many from outside the region still view the city as not conducive for IT industry growth, primarily due to safety concerns and the lack of a vibrant social life.
“There is a misconception that Mangaluru is not a safe place for IT companies, and some believe the city has very few pubs or places for partying,” said Chowta. He argued that such perceptions were holding back the city’s potential and emphasized the need to promote Mangaluru’s unique selling points (USP) instead. “We first need to highlight Mangaluru's natural beauty, unique features, and the facilities it offers. Pubs, clubs, and a lively nightlife will follow later. It doesn’t work the other way around,” he added.
Chowta also shared two significant plans aimed at boosting Mangaluru’s IT potential. The first initiative, called “Back to Uru” (Back to City), focuses on engaging IT professionals originally from Mangaluru but currently working in different parts of the country or abroad. Chowta expressed his desire to interact with these top IT officials, encouraging them to contribute their knowledge and resources back to the city. Through idea exchanges and collaboration, he believes their expertise could play a vital role in elevating Mangaluru’s position as an IT destination.
The second initiative, “Be Your Own Boss,” is designed to empower mid-sized business owners in the region. Chowta highlighted the importance of supporting entrepreneurs in establishing and expanding their businesses, creating more opportunities for local growth. He emphasized that, with the right backing and support, Mangaluru has the potential to produce its own IT giants. “Infosys and TCS didn’t happen overnight. It took ambitious people and strong support to build these companies. With the right guidance, a company like Novigo can be the next big IT name from Mangaluru,” he said.
Chowta pointed out that Mangaluru has the necessary infrastructure and opportunities to attract IT companies but has underperformed compared to other cities. He called for the creation of a comprehensive branding strategy to position Mangaluru as a “Silicon Beach,” a nod to its coastal beauty and potential as a technology hub. According to Chowta, the IT Task Force must include all key stakeholders, including the district administration, government representatives, and IT sector experts, to craft a unified plan.
“The task force should regularly engage with all stakeholders to figure out why Mangaluru has not yet achieved the success it deserves in the IT sector,” he said. While he acknowledged that the city has not performed poorly, he stressed that it has underachieved given its potential. Chowta urged IT professionals and experts to convene regularly to find solutions to the challenges Mangaluru faces in becoming an IT hub.
Chowta further reflected on how many IT professionals from Mangaluru had to move to other cities like Mumbai and Bengaluru to pursue their dreams. “Back in the early 2000s, about 20-25% of the IT workforce that moved first to Mumbai and then to Bengaluru were originally from Mangaluru. If they were able to achieve their dreams in other cities, we need to ask ourselves why they could not do so in Mangaluru despite the city’s potential,” Chowta remarked. He encouraged the IT community in the city to hold monthly meetings to discuss ways to improve the local IT ecosystem.
Addressing concerns regarding the city's early closing hours for hotels, malls, and shops, Chowta dismissed the notion that these factors were significant deterrents to investment. He emphasized that the focus should be on larger issues like branding, infrastructure, and showcasing Mangaluru’s strengths to the IT industry.
One of Chowta’s key priorities is to enhance connectivity between Mangaluru and Bengaluru. He argued that better connectivity would not only help Mangaluru grow but also contribute to Karnataka’s overall GDP. Chowta provided updates on key infrastructure projects, noting that the contractor responsible for the BC Road-Addahole highway has promised to complete the work by March 2025. Additionally, he mentioned that work on the Shiradi highway will extend to Marnahalli and that plans are underway to improve Mangaluru-Bengaluru railway and bus services via the Shiradi Ghat route.
In response to a question from the moderator on whether more can be done at the political level to elevate Mangaluru's status as an IT hub among tier-2 cities, Brijesh Chowta emphasized that it is not just about politics. He stressed that all stakeholders, including industry leaders, government bodies, and local communities, must come together to put proper mechanisms in place for Mangaluru’s growth. Chowta also welcomed the government’s recent shift in focus beyond Bengaluru, calling it a positive step. He noted that Mangaluru is now on the government’s radar, which is a promising sign for the city’s future as an emerging IT destination.
Brijesh Chowta also assured that he would take proactive steps by meeting Union Finance Minister Nirmala Sitharaman during his upcoming visit to Delhi this month. He mentioned that he plans to personally discuss the idea of establishing Mangaluru as a prominent IT hub with the minister and will push for putting the necessary plans in motion. Chowta expressed his commitment to advocating for Mangaluru’s IT potential at the central level and ensuring that the city gets the attention and support it needs to become a thriving technology destination.
Mangalore Novigo Solutions CEO Praveen Kalbavi interacted with the MP. Head of Mangalore Infosys Vasudev Kamath, 99 Games Founder Rohit Bhat, KCCI President Anand G Pai, Dikshith Rai of Codecraft Technologies and other prominent companies participated.
CII IT Convenor Muhammad Hanif welcomed. Ashit Hegde gave the introductory speech. Shashir Shetty compered the program.
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Several killed in mass shooting in Israel's capital Tel Aviv
Moving away briefly from the Iranian missile attacks on Israel, in a separate incident, there has been a mass shooting in Tel Aviv, a BBC report stated.
Gunmen opened fire at people on a city street this evening, according to police, with Israeli media reporting that at least six people were killed.
At least seven others were reported to have been injured, and several are in a critical condition.
Images posted on social media showed the gunman shooting at bystanders and injured people lying on the ground at a railway station in the Jaffa area.
Police say two attackers were "neutralised" and describe the motive as "terror".
