Pidilite's Roff unveils initiative to create awareness about using right products while tiling homes
Roff, one of the leading tile adhesive brand from the house of Pidilite, has unveiled an initiative to raise awareness about the importance of using the correct adhesive while fixing tiles at homes.
Titled ‘Roff mein hain Magar ki jakkad’, Roff’s initiative urges consumer to use the right products so as to ensure durability of the tiles and to avoid future cost and damage.
“Tiles are an integral part of home interiors. Homeowners invest substantial amount of their time and money in doing up the interiors of their house. But they seldom pay attention to using the right adhesive products. Which then results in cracked tiles, warping, chipping, debonding and a whole host of inconvenient and expensive problems” a press release from the company added.
“Tiling trends are changing with a shift from ceramic tiles to vitrified tiles, small size tiles to large size tiles (greater than 2’X2’), and natural stones to composite stones. There is also a shift in terms of tiles being used today on exterior walls instead of painted walls. Today we also see a wide variety of substrates like plywood, metal, cement board instead of the earlier concrete substrates, making tiling even more difficult. In these demanding applications, the conventional method of fixing tiles with cement is not sufficient and leads to failures. Roff has a range of tile adhesives that are specially designed for the different kinds of tile and stone fixing applications” the release further noted.
With these changing trends and large sized tiles, the company believes there is a need to maintain tile gaps which needs to be filled with more durable and long lasting epoxy tile grouts and adds Roff’s Rainbow Tile Mate Epoxy Grout, which is crack free, waterproof, stain and chemical resistant and comes in a wide range of colours, offers the ideal solution.
Mr. Debashish Vanikar, President –Roff said “We at Roff have the right solution to fix the tiling issues faced by the customers. Karnataka has been an important market for us. Through this initiative we want to raise awareness amongst consumers in the Karnataka market about the criticality of using Roff tile adhesives instead of cement to ensure longevity and beauty of tiles and stones.”
Roff offers wide array of products in the categories of tile and stone-fixing, grouting and cleaning solutions. Roff also has stone care, waterproofing and repair solutions. Roff for the first time also launched a TVC in the Karnataka market, it communicates the key benefits of fixing tiles with Roff adhesives including durable bonding, aesthetically beautiful tiles and, more importantly, peace of mind. It does so in a quirky and humorous fashion. The TVC was aired on leading channels supported by digital, outdoor and retail activation plan.
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HC rejects plea seeking permission for protest against Gaza `genocide'
CPM decries court's view
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Mumbai (PTI): The Bombay High Court on Friday rejected a petition filed by the Communist Party of India (Marxist) against Mumbai police's refusal to allow a protest against the alleged genocide in Gaza, and advised the party to focus on domestic issues.
The CPI(M) criticised the court's remarks, claiming that it ignored constitutional freedoms and India's traditional support for Palestinian freedom and statehood.
The party moved the court after the police last month denied the All India Peace and Solidarity Organisation a permission to stage a rally at Azad Maidan ground in south Mumbai to protest the "genocide" in Gaza.
A bench of Justices Ravindra Ghuge and Gautam Ankhad dismissed the petition, stating that the party should concentrate on problems affecting the country instead of focusing on issues thousands of miles away.
Advocate Mihir Desai, appearing for the CPI(M), told the HC that police denied permission on the ground that it could lead to a law and order problem.
But citizens have the right to demonstrate at a spot designated for such events, and the possibility of law and order situation could not be a reason to deny that right, he contended.
The court, however, did not accept the argument.
In a statement, CPI (M) criticised the court's stand.
"The Polit Bureau of the CPI (M) strongly condemns the observations of the Bombay High Court bench while rejecting an application by the party to challenge the Mumbai Police's refusal to allow a protest action against the ongoing Israeli genocide in Gaza," it said.
While rejecting the plea, the court called into question the patriotism of the party, the CPI (M) claimed.
The HC also opined that the party does not understand `what this could do to the foreign affairs of the country' and, instead of taking up issues such as garbage dumping, pollution, sewerage and flooding it was protesting about something happening far away on foreign land, the CPI (M) further claimed.
The HC appeared to be unaware of either the provisions of the Constitution which enshrines the rights of a political party, or the "history of our country and our people's solidarity with the Palestinians and their legitimate right to homeland," the party said.
The HC observations appeared to be "in line with the central government," the CPI (M) said.
Mahatma Gandhi, the national movement and "subsequent foreign policy of independent India" had not flinched from supporting the cause of Palestinian people's right to freedom and homeland, the party said.
The HC also did not take into account "unequivocal condemnation globally against Israeli action and the stated positions of the UN bodies and the International Court of Justice," the CPI(M) said.
