Pidilite's Roff unveils initiative to create awareness about using right products while tiling homes
Roff, one of the leading tile adhesive brand from the house of Pidilite, has unveiled an initiative to raise awareness about the importance of using the correct adhesive while fixing tiles at homes.
Titled ‘Roff mein hain Magar ki jakkad’, Roff’s initiative urges consumer to use the right products so as to ensure durability of the tiles and to avoid future cost and damage.
“Tiles are an integral part of home interiors. Homeowners invest substantial amount of their time and money in doing up the interiors of their house. But they seldom pay attention to using the right adhesive products. Which then results in cracked tiles, warping, chipping, debonding and a whole host of inconvenient and expensive problems” a press release from the company added.
“Tiling trends are changing with a shift from ceramic tiles to vitrified tiles, small size tiles to large size tiles (greater than 2’X2’), and natural stones to composite stones. There is also a shift in terms of tiles being used today on exterior walls instead of painted walls. Today we also see a wide variety of substrates like plywood, metal, cement board instead of the earlier concrete substrates, making tiling even more difficult. In these demanding applications, the conventional method of fixing tiles with cement is not sufficient and leads to failures. Roff has a range of tile adhesives that are specially designed for the different kinds of tile and stone fixing applications” the release further noted.
With these changing trends and large sized tiles, the company believes there is a need to maintain tile gaps which needs to be filled with more durable and long lasting epoxy tile grouts and adds Roff’s Rainbow Tile Mate Epoxy Grout, which is crack free, waterproof, stain and chemical resistant and comes in a wide range of colours, offers the ideal solution.
Mr. Debashish Vanikar, President –Roff said “We at Roff have the right solution to fix the tiling issues faced by the customers. Karnataka has been an important market for us. Through this initiative we want to raise awareness amongst consumers in the Karnataka market about the criticality of using Roff tile adhesives instead of cement to ensure longevity and beauty of tiles and stones.”
Roff offers wide array of products in the categories of tile and stone-fixing, grouting and cleaning solutions. Roff also has stone care, waterproofing and repair solutions. Roff for the first time also launched a TVC in the Karnataka market, it communicates the key benefits of fixing tiles with Roff adhesives including durable bonding, aesthetically beautiful tiles and, more importantly, peace of mind. It does so in a quirky and humorous fashion. The TVC was aired on leading channels supported by digital, outdoor and retail activation plan.
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UP Cong holds statewide protest seeking probe into FIR against Swami Avimukteshwaranand
Lucknow (PTI): The Uttar Pradesh Congress on Wednesday staged a statewide protest demanding a fair and transparent inquiry into the FIR lodged against Swami Avimukteshwaranand Saraswati and those who filed the complaint against him.
In a statement issued here, the party said memorandums addressed to Prime Minister Narendra Modi were submitted through district magistrates in all districts of the state.
Uttar Pradesh Congress spokesperson Manish Hindvi told PTI that the memorandums were handed over through the district administration in all 75 districts.
In the memorandum, the party alleged that Saraswati and his disciples were "unnecessarily harassed and humiliated" by police on the occasion of Amavasya and were prevented from taking a ritual bath (at the Magh Mela). It further alleged that some disciples were manhandled and taken to a police station.
The memorandum also claimed that an FIR was later registered against Saraswati, his disciple Swami Mukundanand Brahmachari and several unidentified persons in a sexual harassment case. It termed the case a "conspiracy" aimed at tarnishing the seer's reputation.
Citing Articles 25 and 26 of the Constitution, the memorandum stated that these provisions guarantee religious freedom and the right of religious denominations to manage their own affairs.
It described the position of shankaracharya held by Saraswati as "one of the highest spiritual posts in Sanatan tradition" and alleged that the entire episode appeared to have been "orchestrated in a planned manner".
"We request that the background of the persons who got the FIR registered be investigated in a transparent manner by a retired high court judge and strict action be taken against them," the memorandum said.
It also sought a "fair and transparent probe" into the allegations levelled against Saraswati so that the truth could be established.
Earlier, Uttar Pradesh Congress president Ajay Rai had told reporters in Varanasi after meeting Saraswati that the party stood firmly with him.
The Congress said it would continue to press for an impartial inquiry into the entire episode.
On February 21, an FIR was lodged in Prayagraj against Saraswati and his disciple Mukundanand Brahmachari on charges of sexually abusing two persons, including a minor, over the past year at a gurukul and religious congregations, including the recently concluded Magh Mela.
Days after he was booked, Saraswati had said on Monday that he would not oppose his arrest and asserted that the "fabricated story" would be exposed sooner or later.
At a press conference on Wednesday, Saraswati alleged that criminals rule in Uttar Pradesh, level allegations and influence investigations, as he denied having any contact with the two persons for whose alleged sexual abuse he has been booked.
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