Mangaluru: Popular brand Tru Choco and Nuts that offers a wide variety of flavors of nuts, chocolates, dry fruits among others will be inaugurating its first outlet in Mangaluru on Sunday, September 11.

The new outlet is in line with the brand’s efforts to establish its presence in the Coastal and Southern Karnataka. 

Two entrepreneur ladies – Waseem Abdulla Shaikh and Tanziya Khan– have come together to bring the brand to Mangaluru and will be presenting the city with a state of the art boutique store of the brand on September 11.

The brand, in an official press statement said “Our aim is to offer customer different products with different flavors in order to provide a valuable and unique experience at our store. Our products will make your special occasion more memorable by providing a touch of exclusivity and style.”


A corporate banker by profession and a life transformation coach by choice, this is Waseem Shaikh’s first steps into the world of entrepreneurship.

             Waseem Shaikh

Speaking to Vartha Bharati ahead of the launch of the brand’s store in the city, Waseem Shaikh said that she see Mangaluru as one of the fastest growing metropolitan cities that is bustling with activity and a vibrant urban crowd along with its mixed culture and ever-changing lifestyle.

"Being Mindful of the Progressive pace the city is transforming at we are delighted to welcome you to our state of the art store for the first time in Mangalore, which will provide you with array of products, experience of international standards, excluvisity and style.” Waseem Shaikh who has also authored a book as a life coach, added.

The first store of the brand in Mangaluru will be inaugurated at Saraswathi Complex, next to Alladdin Shawarma near SCS Hospital in Balmatta here in the city.

Some of the products and services that the store will provide to its customers along with highest quality standards for customer service are:

►Wide variety of  Dry fruits and Nuts (Almonds, Cashew, Pista, Walnut and Raisins)

►Pure Choco Shots (Chilli, Pinapple, Mango, Blueberry, Irish coffee, Non-Alcoholic fillings like whisky, brandy, vodka)

►Cadbury Shots (Coated Chocolates – Almond, Hazelnut, Pista, Cranberry Butterscotch etc)

►Dates (Ajwa, Kalmi, Mabrrom, Majdool, we customize fillings as per choice of Nuts, fruits and chocolates on pre order basis)

►Imported Chocolates

►Diem Marble Chocolate collection (Caramel delight, Hazelnut Fantasy, Almond Praline, Orange Marzipan)

►Granola (Cinnamon, Pani Puri etc)

►Butter (Almond Butter with dark chocolate, Cashew Butter with dark chocolate, Peanut butter with chocolate, Almond butter with honey  )

►Imported Juices

►Different variety of Honey

►Customized gift hampers, gift boxes on pre-order for weddings, anniversary, birthdays, events and festivities.

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Addis Ababa (PTI): India and Ethiopia on Tuesday elevated their historical ties to a strategic partnership, as Prime Minister Narendra Modi held wide-ranging talks with his Ethiopian counterpart Abiy Ahmed Ali during which they discussed issues of bilateral and mutual interest.

Modi, who arrived here from Jordan on his maiden bilateral visit, was accorded a ceremonial welcome at the National Palace ahead of the bilateral talks, reflecting the vibrant India-Ethiopia relations rooted in shared history and a promising future.

"We are elevating India and Ethiopia relations to a strategic partnership. This step will provide new energy, new momentum and new depth to our ties," Prime Minister Modi said during the delegation-level talks.

He thanked PM Ali for his support in India's fight against terrorism. "The support of friendly countries in this struggle against terrorism holds great significance," Modi said.

"Today, we got the opportunity to deliberate on the key aspects of our cooperation, such as economy, innovation, technology, defence, health, capacity-building and multilateral cooperation. I am pleased that today, we have decided to double the student scholarship for Ethiopia in India," Modi said.

Modi said that India and Ethiopia have shared contact, dialogue, and exchange for thousands of years. The two countries, which are rich in languages and traditions, are symbols of unity in diversity, he added.

"Both countries are democratic powers committed to peace and the welfare of humanity. We are co-travellers and partners of the Global South. On international platforms, we have stood shoulder-to-shoulder," he said.

The two sides signed eight MoUs/agreements, including upgrading ties to 'Strategic Partnership', customs cooperation, establishing data center at the Ethiopian Foreign Ministry, UN Peacekeeping training cooperation, debt restructuring under G20, more ICCR scholarships and AI short courses for Ethiopians, and support for maternal and neonatal healthcare.

Modi said the African Union's headquarters in Ethiopia makes the country a meeting point of African diplomacy. "Inspired by the common vision of an inclusive world, in 2023, India ensured that the African Union became a G20 member," he said.

In 2023, during India’s G20 Presidency, the African Union was admitted as a permanent member of the G20.

Modi said that though this is his first visit, he felt a deep sense of belonging and warmth, reflecting the thousands of years of connection between the two countries.

On his part, Prime Minister Ali said the two countries share over thousands of years of connection through trade, diplomacy, education, culture and even in our food and traditions. "These ties continue to shape a deep friendship, collaboration and mutual respect between our people," he said.

"We also appreciate your consistent message that Africa's priorities must lead the partnership. These kinds of dignified, respectful messages for Africa are very important. Mr Prime Minister, keep pushing. That is the type of message we are expecting from all our trusted friends," Ali said.

He said this aligned fully with Ethiopia's development plan - African-owned, African-led, and African-defined.

"Today, we meet with a clear focus to shape a modern partnership, grounded in sovereignty, self-reliance and practical cooperation. Our cooperation is rooted in equality and South-South solidarity," he said.

"Our economy is performing strongly. Last year, we grew 9.2% and this year we are expecting 10.3% GDP growth. Besides GDP growth, our FDI inflow is also rising big time. India is the leading source for our FDI," he said.

"We have more than 615 Indian companies which are investing in Ethiopia. This all gives our cooperation a strong foundation of trust. I think our decision today that we elevate our historic relationship to a strategic relationship is the right decision," he added.

Ethiopia also conferred its highest award - The Great Honour Nishan of Ethiopia - on PM Modi. He is the first global head of state to receive this award.

Prime Minister Modi also went to the Friendship Park and Friendship Square in Addis Ababa with PM Ali.

In a warm and special gesture, PM Modi was earlier received by his Ethiopian counterpart at the airport and accorded a warm and colourful welcome.

"Ethiopia is a nation with great history and vibrant culture," Modi said.

PM Ali informed his Indian counterpart about the varieties of Ethiopian coffee during informal talks.

"At Addis Ababa airport, took part in a traditional Coffee Ceremony with Prime Minister Abiy Ahmed Ali. The ceremony beautifully highlights Ethiopia’s rich heritage," Modi said.

In a unique gesture, the Ethiopian Prime Minister drove Modi to the hotel.

On the way, he took a special initiative of taking PM Modi to the Science Museum and Friendship Park, which was not in the itinerary.

"Gratitude to Prime Minister Abiy Ahmed Ali for showing me glimpses of Ethiopian history and culture at the National Palace Museum in Addis Ababa. It was a powerful reminder of Ethiopia’s rich traditions," Modi said in a post on X.

The Nobel Peace Prize-winning Ethiopian PM’s special gestures show remarkable respect for Modi, sources said.

"Thank you Ethiopia for a welcome that was unforgettable. The Indian community showed remarkable warmth and affection. India-Ethiopia friendship is going to get even more robust in the times to come," Modi said.

When Modi arrived at the hotel, he was warmly welcomed by the members of the Indian community. Local artists performed dances. Some of them danced on the theme of the popular Hindi song 'Aisa Des Hai Mera' to welcome him.

On Wednesday, Modi will address the Joint Session of Parliament and share his thoughts on India's journey as the "Mother of Democracy" and the value that the India-Ethiopia partnership can bring to the Global South.

PM Modi arrived in Ethiopia from Jordan, where he held a one-on-one meeting with King Abdullah II at the Husseiniya Palace on Monday before the delegation-level talks.

India and Jordan also inked MoUs in the fields of culture, renewable energy, water management, digital public infrastructure and twinning arrangement between Petra and Ellora, aimed at giving a major boost to bilateral ties and friendship.

From Ethiopia, Modi will visit Oman on the final leg of this three-nation tour.