BMRCL enters into seven-year agreement for advertising rights on two lines
Bengaluru: Bangalore Metro Rail Corporation Limited (BMRCL) has inked seven-year agreements with Mudra Ventures and Lokesh Outdoor for advertising rights on its Purple and Green Line trains, respectively.
The deal, which is reportedly an attempt to boost revenue beyond travel fare, allows full-train wrapping and interior advertising. The Metro coaches will now become mobile canvases for brand promotions.
The BMRCL, in its press release, has said that a minimum annual revenue of Rs 25 crore is expected from these partnerships.
BMRCL Managing Director M Maheshwar Rao, who spoke on the agreements, has clarified that BMRCL would remain committed to providing world-class service to passengers in the Metro trains. He added that new-age business opportunities are being eyed to ensure financial sustainability and development of infrastructure in the city.
#BMRCL Ties up with M/s. Mudra Ventures and M/s. Lokesh Outdoor to tap revenue through advertising opportunities. Check the media release for more details. pic.twitter.com/8VWoqG9uQW
— ನಮ್ಮ ಮೆಟ್ರೋ (@OfficialBMRCL) April 29, 2025
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PM Modi holds talks with French President Macron in Mumbai
New Delhi (PTI): Prime Minister Narendra Modi on Tuesday held wide-ranging talks with French President Emmanuel Macron to boost ties in key sectors such as trade, defence, energy and critical technologies.
Macron landed in Mumbai early this morning on a three-day visit to attend the AI Impact Summit in New Delhi and meet PM Modi.
After the talks with Modi, Macron will attend a ceremony to launch the India-France Year of Innovation.
His visit comes days after India cleared a long-pending proposal to procure 114 Rafale fighter jets under a government-to-government framework with France.
It has been billed as one of the world's biggest military procurement programmes in recent years.
It is learnt that shoring up defence cooperation and enhancing bilateral engagement in the critical technology sector are priority areas to take forward the ties.
"Welcome to India! India looks forward to your visit and to advancing our bilateral ties to new heights. I am confident that our discussions will further strengthen cooperation across sectors and contribute to global progress," Modi said on social media earlier in the day in response to a post by Macron.
