Gadag: In an incident that reportedly occurred on Wednesday morning, a mother attempted suicide by jumping into the river along with her 3 daughters, resulting in the death of the mother and her 8-year-old daughter, while her two other daughters escaped alive in Hole Aalur village of Rona Taluk at Gadag district. It has been learned that domestic problems have led to the incident.
The deceased have been identified as Umadevi and her 8-year-old daughter. The 12 and 14-year-old daughters of the woman have reportedly survived the incident.
Umadevi’s husband had succumbed to the COVID-19 infection three months ago, it is learned. The couple reportedly were parents to four daughters. While their eldest daughter is currently pursuing PUC education at Hubli, the remaining three daughters were reportedly living with the mother.
Saddened that she has only daughters, Umadevi had further fallen into depression after her husband’s death, it is learned. In the early hours of Wednesday, she had taken her children under the guise of going to her hometown and jumped into the river. During this suicide attempt, two of her daughters were able to escape alive and were taken to a hospital, the police informed.
A case has been registered in this regard at the Rona Taluk Police Station.
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New Delhi: The Union government has assumed full control over television audience measurement, removing the Telecom Regulatory Authority of India (TRAI) from oversight of the ratings system that underpins the country’s ₹36,000 crore television advertising market, according to a report published on Wednesday.
The report in Mint said the Ministry of Information and Broadcasting (MIB) now has exclusive authority over the framework governing how television ratings are measured and regulated. TRAI had been entrusted with oversight of TV ratings in 2012 during the UPA government’s tenure. TRAI is no longer mentioned in the relevant policy document, effectively vesting sole authority in the MIB.
The report said TRAI will continue to regulate other aspects of broadcasting, including channel pricing, advertising caps, interconnection and distribution norms, service quality and compliance standards. Its role in determining how ratings agencies track viewing behaviour has been withdrawn.
Television Rating Points (TRPs), which reflect viewership patterns, guide advertisers in deciding where to allocate spending across channels and time slots.
A government source quoted in the report said the ministry could modify TRAI’s decisions even when the regulator oversaw broadcasting.
A former CEO of Prasar Bharati told the newspaper that the MIB has historically regulated rating agencies through licensing and guidelines, and by holding them accountable under existing norms.
During its tenure overseeing ratings, TRAI had taken decisions affecting the broadcast sector, which included capping advertising time at 12 minutes per hour following complaints about excessive commercial breaks and it now remains unclear how these matters will be addressed under the revised arrangement.
Satya N. Gupta, former principal advisor at TRAI, was quoted as saying that merging regulatory functions with policy oversight and removing an independent regulator from the process was a retrograde step.
TRAI’s involvement in broadcasting had earlier attracted criticism as well. In 2012, its consultation paper on quantitative limits on television advertising was viewed by some as overlapping with the Advertising Standards Council of India’s code. Subsequent recommendations covering television audience measurement, ownership of news channels and issues such as paid news had also raised concerns among sections of the industry.
Television ratings have faced scrutiny in recent years, including during the controversy involving the Broadcast Audience Research Council (BARC), where officials of the ratings body were prosecuted over allegations of manipulation of viewership data.
