Lalithaa Jewellery, South India’s leading name in jewellery retail for over 37 years are now establishing their presence in Yelahanka, Bengaluru with a majestic new showroom.

Their endless range of exquisite jewellery will be on grand display at the new premises. "We want to continue expanding in South India. After witnessing tremendous response to all our showrooms in Karnataka, we have decided to increase our footprint in the state and Bengaluru for the convenience of our customers." says Dr. M. Kiran Kumar, the CMD of the jewellery retail behemoth.

The inauguration is at 10.05 a.m. on Thursday, November 18, 2021 at 860, MVM Aurum, B B Road, Next to Yelahanka Police Station, Opp. RMZ Galleria Mall, Yelahanka. Ph: 080 - 29909169.

Chief Guests for the inauguration:

Shri.B.N.Bache Gowda, Hon’ble MP, Chikkaballapur

Shri.S.R.Vishwanath, Hon’ble MLA, Yelahanka

Shri.K.Krishna, Rtd.Executive Engineer, PWD

Choose, click, compare and buy

Through this provision, customers at Lalithaa can be sure they are availing the lowest price! Only Lalithaa Jewellery gives buyers the luxury to choose any item at Lalithaa, take a snap of it and get an estimate slip - with which they can compare the price at any other shop. This is done so that customers get into the habit of comparing, seeing who offers the lowest price and buying there! “It has created a big difference in the market. People have started questioning high V.A. Charges now.” says Dr. M. Kiran Kumar who has taken up a very special mission in the jewellery industry.

It’s all about Customer Empowerment!

Besides captivating design and an all-encompassing range, Lalithaa Jewellery is also about customer empowerment. In fact, educating the customers and demystifying the trade secrets of jewellery business is the brand's prime offering. Lalithaa Jewellery's CMD, Dr. M. Kiran Kumar avers "I decided to be the company's brand ambassador not because I was interested in showbiz. It is my way of creating a direct outreach platform interfacing with the consumers. And if you observe the endorsements it's all about customer education and empowerment."The jewellery trade lacks fairness and transparency. We want to do our bit to rectify this.” he asserts.

Mesmerizing range, magical quality

Lalithaa Jewellery is known not just for quality and transparency but also an unending range of exquisite jewellery. The quality & cost promise of Lalithaa is evident across their staggering collection of Chains, Bangles, Necklaces, Chokers, Harams, Vankis, Oddiyanams, Rings, Jhumkis and many other finely crafted pieces of precious ornaments. Lalithaa Jewellery is known for its mammoth range in diamond jewellery as well, replete with various styles in varying price ranges. Customers at Yelahanka can now avail diamond jewellery from Rs.43000 per carat and with V.A. Charges of just Rs.975 per gram. Besides, all diamond jewels at Lalithaa come with E-F color grade and VVS clarity adding further premium to their worth. The buyback policy offers 100% value against exchange for new diamond jewels and 85% against cash. Lalithaa Jewellery's newest showroom will also feature a massive collection of silverware and gift items.

Guided by the CMD's Philosophy

"As an entrepreneur who understands the true value of hard-earned money I totally empathize with my customers. And that's one reason why I educate customers about the art & science of buying jewellery. Since I hail from a humble background, I fully understand the fact that buying jewellery is a big deal for the common man. The jewellery retail market is always abuzz with discounts, free offers, etc. It's but natural that customers are often confused where to buy jewellery from. That's where customer education makes all the difference."

Customer is god

“You can’t explain the attachment families in our country have for gold. They don’t buy it just for ornamentation, there’s something beyond that. That’s why I personally don’t treat it just as a business. To me, customer is god. I would like to be true to the money they pay me, by offering them the best in jewellery for the lowest prices possible.” says Dr.Kiran Kumar.

Monthly Jewellery Purchase Plan

It's a customer centric 11 month jewelry purchase scheme where the first installment is absolutely free. What more, customers can also avail a 50% flat discount on V.A. charges upon buying any gold item at the end of the 11 month period. Talking about the same, Dr Kiran Kumar says "The innovative purchase plan affords customers the convenience of paying every month in denominations of INR 1000 / 1500 /2000 / 2500 / 5000/ 10000. This plan converts each monthly installment into equivalent grams of gold as per the prevailing rate of 22 Ct gold on the date of the payment. On successful completion of 11 months duration, the customer can redeem the accrued gold's worth in the form of gold jewellery.”

Buy jewellery without V.A. Charges at all

Lalithaa Jewellery is the first to introduce a revolutionary pre-booking scheme where customers can make a one-time payment and collect their jewellery at the end of the scheme, with absolutely No V.A. Charges! With convenient options for redemption starting from 5 months, customers opting to redeem after 11 months can buy Gold jewellery of their choice without paying even 1% V.A. Charge - for even jewellery that carry 14% or 16% V.A. Charges. What’s more, one can also exchange old jewellery and get brand new jewellery of the same weight at the end of the scheme. For further details, contact Lalithaa Jewellery at the new Yelahanka showroom. Ph : Ph: 080 – 29909169. Lalithaa Jewellery’s other showrooms in Bengaluru are at Malleswaram, Jayanagar & Marathahalli.

 

Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.



New Delhi, October 18, 2024: The Supreme Court on Friday ruled that child betrothals—a tactic often used to evade the Prohibition of Child Marriage Act (PCMA)—violate fundamental rights, including freedom of choice, autonomy, and the right to childhood.

A three-judge Bench led by Chief Justice of India D.Y. Chandrachud, along with Justices J.B. Pardiwala and Manoj Misra, emphasized that the anti-child marriage law was unclear on child betrothals. The Court urged Parliament to outlaw the practice and categorize children whose marriages are arranged as “minors in need of care and protection” under the Juvenile Justice Act.

The judgment noted that despite international frameworks like the 1977 Convention on the Elimination of All Forms of Discrimination against Women (CEDAW), India has not fully addressed the issue of child betrothals. Under the PCMA, girls under 18 and boys below 21 are considered children, and child marriage is both a crime and a social evil.

Chief Justice Chandrachud pointed out that confusion persists regarding the intersection of personal laws and the PCMA. The Court acknowledged that the government had submitted a “note” suggesting that the PCMA should take precedence over personal laws, citing conflicting High Court judgments. However, the note was not backed by formal documentation, and the matter remains unresolved, with an Amendment Bill introduced in December 2021 still pending in Parliament.

The Court also broke new ground by addressing the impact of child marriage on boys. The judgment highlighted how patriarchal expectations, misinformation, and peer pressure push boys into committing violence against their child brides. “While girls are disproportionately affected, the right to childhood belongs to all genders,” Chief Justice Chandrachud observed.

“The intent of POCSO is to protect children from sexual harm, while child marriage institutionalizes sexual abuse by subjecting minor girls to exploitation,” the CJI stated. He further noted that child marriage reduces children to objects, imposing burdens such as compulsory heterosexuality and reproductive expectations, which deny them the freedom to explore their sexuality and personal choices.

The Court issued several guidelines, including:

• Introducing culturally appropriate sexuality education in schools.

• Launching a ‘Child Marriage Free Village’ campaign, similar to the ‘Open Defecation Free Village’ initiative, with the involvement of community leaders.

• Establishing an online portal under the Home Ministry for reporting child marriages.

• Creating a compensation scheme under the Ministry of Women and Child Development for girls who opt out of child marriages.

• Allocating an annual budget to prevent child marriages and support those affected by the practice.

The verdict was delivered in response to petitions by NGOs, including the Society for Enlightenment and Voluntary Action, which raised concerns about the persistence of child marriages despite nearly two decades of the PCMA. The Court warned that child marriage poses a direct threat to laws like the Protection of Children from Sexual Offences (POCSO) Act.