Bengaluru, November 16: KPCC president Dinesh Gundu Rao alleged that Prime Minister Narendra Modi and BJP national president Amit Shah have been misusing the Enforcement Directorate (ED) and Income Tax (IT) department to torture Minister DK Shivakumar for the last one year.
Speaking to reporters here on Friday, he said that it was a conspiracy hatched out purposefully. Earlier also, the Income Tax department officials have conducted raids on Shivakumar’s house and kept him in house arrest for three days. He was being tortured for the last one year, he said.
The incidents of former minister Janardhan Reddy and Shivakumar were separate incidents. Janardhan Reddy was jailed and released on bail. Now once again, he was arrested in another case and released on bail. But Shivakumar did not do any of such mistakes, he said.
“Law is equal to all. None is above the law. If Shivakumar makes any mistakes or crime, the agencies are free to arrest him and take action. Instead of it, he is being tortured which is not right. If the BJP people continue their torture, Shivakumar would rise above all”, he said.
When asked about Shivakumar’s statement that BJP MLA Sriramulu was in Congress, Gundu Rao said that Sriramulu was in the Congress earlier. In many local elections, he had contested on Congress ticket. Those who were in Congress had joined other parties and in the same way, leaders from other political parties have joined the Congress which is a common factor in politics. There were no discussions on bringing Sriramulu back to Congress. But the Congress has asked votes against Sriramulu and Janardhan Reddy in Ballari by-election and the people have voted the Congress, he said.
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New Delhi: India’s burgeoning digital creator economy is poised to drive more than $1 trillion in annual consumer spending by 2030, according to a new report by the Boston Consulting Group (BCG). The study, titled "From Content to Commerce: Mapping India’s Creator Economy," was unveiled at the WAVES 2025 summit in Mumbai.
The report estimates that India’s digital creators currently influence consumer decisions worth $350–400 billion annually. Despite only 8% to 10% of the 2 to 2.5 million active creators effectively monetising their content, the sector already generates direct revenues between $20 billion and $25 billion. This figure is projected to rise fivefold to $100–125 billion by the end of the decade.
Significantly, the report notes a shift in audience demographics, with creators expanding their influence beyond urban Gen Z users to reach diverse age groups and consumers in Tier-2 and Tier-3 cities. Short-form video remains the dominant content format, with genres such as comedy, cinema, television serials, and fashion leading in popularity.
Monetisation opportunities are also evolving, with creator incomes expected to rise 1.5 to 3 times in the near future. The trend reflects a broader transformation in brand strategies, with digital creators becoming central to marketing, commerce, and distribution efforts.
The BCG report was launched during the ongoing WAVES 2025 summit, India’s first major international event dedicated to the audio-visual and entertainment sectors. Running from May 1 to May 4 in Mumbai, the summit features over 10,000 participants, including 1,000 creators, 300 companies, and 350 startups. It spans key industries such as film, OTT platforms, animation, gaming, virtual reality (AVGC-XR), comics, broadcasting, and artificial intelligence, highlighting the growing convergence of media and technology in India’s digital future.