Mysuru (Karnataka), Nov 8: Kannada language through 'bhakti sangeetha' touches the core of the heart directly, Union Finance Minister Nirmala Sitharaman said here on Friday.

Sitharaman was speaking at Mysuru Sangeetha Sugandha Festival being organised by the Ministry of Tourism in collaboration with the Ministry of Culture and the Sangeet Natak Akademi to showcase Karnataka’s musical and cultural heritage.

The festival, which was inaugurated on November 8 will be held till November 10.

Sitharaman during her keynote address said Mysuru Sangeetha Sugandha should aim not just promoting Dasa Keerthana or Carnatic music, but should also use the platform to promote Kannada language.

"I understand a lot of emphasis is placed on Carnatic music, on the GI (geographical indication) items from around this area. But personally, I strongly believe Kannada language, through bhakti sangeetha, is something which touches the core of one's heart directly," said Sitharaman, urging the organisers to use that to promote Kannada.

She also said Mysuru is the right place for the Sangeetha Sugandha festival, for it is not only home to many stalwarts of Carnatic music but even one of its royal family members – the last ruling Maharaja of Mysuru Jayachamarajendra Wadiyar – was an ardent musician, who has composed a lot of songs.

But she said the state government should make all the efforts possible to ensure the festival reaches many outside Karnataka digitally.

"If we can build through word of mouth, through media, through our contacts so that all Kannadigas, wherever they live, link through digital mode and enjoy the beauty of this language and the beauty of this sangeetha,” added Sitharaman.

She also said the Central government too has put in a lot of thought in preparing for the event.

"That is why the events are also going to be held in many places, including the National Gallery of Modern Art in Bengaluru, where a Carnatic vocalist will be singing," said Sitharaman.

According to her it is also going to be held in Aparameya Swamy temple in Doddamalluru of Ramanagara district, Sri Rama Mandira in Rudrapatna of Hassan district and even in Araga of Shimoga district, the birthplace of Purandara Dasa, considered the father of Carnatic music.

Sitharaman also said in future many events are being planned around Karnataka Rajyotsava.

"From here on, every year on the first weekend in November – Friday, Saturday, Sunday – this festival for promoting Mysuru, Kannada and sangeetha will be undertaken on behalf of the Ministry of Tourism and Culture," she said.

She urged people to come and support these efforts as they have always had.

"The artists do not need anything more than the recognition, which you, as a city of culture, have always had. I appeal to you to keep that momentum up. Support these artists. Promote Karnataka, promote Carnatic music and promote the sweet Kannada language," added the finance minister.

Earlier, a man had interrupted the event to make a request to Sitharaman.

He walked up to the stage where Sitharaman was seated and insisted that 'guarantees' should not be announced in the poll-bound Maharashtra. He was escorted out of the auditorium and the programme continued.

The event was also attended by Karnataka Social Welfare Minister H C Mahadevappa, Union Minister Suresh Gopi and Mysuru MP Yaduveer Krishnadutta Wodeyar.

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Kolkata (PTI): The oath-taking ceremony of the first BJP government in West Bengal will be held at Brigade Parade Ground here on May 9, marking the saffron camp’s arrival in power in a state after decades on the political fringes.

The ceremony, scheduled to begin at 10 am, is expected to witness the presence of Prime Minister Narendra Modi, Union Home Minister Amit Shah, BJP president Nitin Nabin, several Union ministers and chief ministers of BJP- and NDA-ruled states, party sources said.

“The new BJP government will take oath on May 9 at 10 am at Brigade Parade Ground,” state BJP president Samik Bhattacharya announced on Wednesday.

Even as the BJP leadership kept its cards close to the chest on the chief ministerial face, Leader of the Opposition Suvendu Adhikari has emerged as a frontrunner in internal discussions after cementing his position as the party’s principal mass leader in Bengal politics.

Adhikari, once among Mamata Banerjee’s closest lieutenants and a key architect of the TMC’s rural expansion in districts such as Purba Medinipur, crossed over to the BJP ahead of the 2021 assembly elections and went on to defeat Banerjee in Nandigram in one of Bengal’s fiercest political battles.

Five years later, he again found himself at the centre of Bengal’s political churn by beating Banerjee in her own turf at Bhabanipur by over 15,000 votes.

Other names for the CM post doing the rounds include Bhattacharya, Union minister Sukanta Majumdar and former Rajya Sabha MP Swapan Dasgupta, though party insiders indicated that the leadership was inclined towards projecting a “bhumiputra” face rooted in Bengal’s linguistic and cultural ethos.

During the campaign, Shah repeatedly asserted that the BJP’s chief minister in Bengal would be a “son of the soil”, born and educated in the state, in an attempt to blunt the TMC’s sustained attack that the BJP represented an “outsider” political culture alien to Bengal’s social and intellectual traditions.

The BJP bagged 207 of the 294 assembly seats in the recently concluded elections, ending the Trinamool Congress’s uninterrupted 15-year rule and scripting the saffron party’s biggest breakthrough in a state where it once struggled to open its electoral account.

Significantly, the swearing-in ceremony will be held on the 25th day of Baisakh in the Bengali calendar — observed across the state as Rabindra Jayanti, the birth anniversary of Rabindranath Tagore — lending the event a deeper cultural symbolism.

According to BJP leaders, the choice of the date is aimed at embedding the party’s historic rise within Bengal’s cultural imagination and countering the long-standing perception battle over identity and belonging.

Over the last decade, the BJP has steadily attempted to appropriate and reinterpret icons of Bengal’s cultural nationalism — from Tagore and Swami Vivekananda to Netaji Subhas Chandra Bose and Syama Prasad Mookerjee — as part of a broader ideological effort to expand its emotional and political footprint in the state.

Party insiders said the leadership was also conscious of the need to balance Bengal’s competing regional aspirations while choosing the chief ministerial face, with discussions also taking place around whether greater representation should be accorded to north Bengal, a region where the BJP has made substantial electoral gains over successive elections.

A meeting of the newly elected BJP MLAs has been convened on May 8 evening, party sources said, though the leadership remained tight-lipped over the final choice.

The Brigade Parade Ground ceremony is expected to mark not merely a transfer of power, but a defining moment in Bengal’s political history, the culmination of the BJP’s long ideological and organisational march from the margins to the centre of power in a state that had for decades resisted the saffron surge seen elsewhere in India.