India buys what is shown on celluloid: Report
New Delhi: India is riding the fashionable wave inspired by Bollywood as 2017 saw movie buffs buying trends inspired by their favourite stars online, says an annual fashion report by e-commerce site Flipkart.
The latest findings and trends of 2017 by Flipkart Fashion saw shoppers getting their hands on trendy outfits inspired by Bollywood.
According to the findings, Alia Bhatt, Varun Dhawan starrer "Badrinath Ki Dulhania"; Aditya Roy Kapoor, Shraddha Kapoor starrer "Ok Jaanu"; Arjun Kapoor, Shraddha starrer "Half Girlfriend"; Vidya Balan starrer "Tumhari Sulu"; Salman Khan starrer "Tubelight" and Kangana Ranaut starrer "Simran" ruled the fashion sense of the millenials.
According to Flipkart fashion report, Alia Bhatt's latest hit became the fashion guide for Indian outfits in 2017. Her style statement in the movie refreshed shopper's style quotient by purchasing cold shoulder cholis, bandhani lehenga skirts and jhumkas donned by her in the movie, said a statement.
Flipkart sold thousands of jhumkas and bandhani skirts within the first month of the movie's release. The first week alone saw the sales of 2,500 plus pairs.
Shraddha made a popular fashion statement of embroidered shorts and skirts in the remake of the iconic Rahman classic "Humma Humma" in "Ok Jaanu". She again made fashion trend with skater dresses, off shoulder tops and layered looks in "Half Girlfriend".
From silks to Kanjeevarams to georgettes and crepes, Vidya has always shown her love for the sari. In "Tumhari Sulu", the actress created trends again with people buying saris inspired by her looks. Smaller cities like Bhopal, Chandigarh, Nagpur and Indore shopped for the Vidya Balan look.
Another fashion trend that hit the country was the Kangana-inspired red dress from the movie "Simran".
Also men's fashion wasn't far behind as Salman Khan's look with the brown shoes hanging around his neck in "Tubelight" created a lot of buzz making fans wanting to get their hands on a pair at the earliest. The brown shoes topped men's footwear search across cities for two weeks on Flipkart after the movie released
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South zone finalists announced at WAVES VFX challenge in Bengaluru
Bengaluru: The South Zone round of the WAVES VFX Challenge took place today in Bengaluru, organized by the Association of Bangalore Animation Industry (ABAI).
The day-long competition brought together talented participants from across southern India, with the goal of selecting top finalists who will go on to represent the region at the national finals next month during the WAVES Summit in Mumbai.
Finalists were selected in three categories:
Student Category
Winner: Soumya Das
Runner-up: Gagan HP
Professional Category
Winner: Mohamad Javeed
Runner-up: S Sai Chandan
Enthusiasts Category
Winner: Gagan Ajai
Over 1,500 entries were received from students, working professionals, and VFX enthusiasts, all centered around the theme “Super Hero Power.” Out of these, 14 entries were shortlisted to compete in today’s final round. One winner and one runner-up from each category were chosen to represent the South Zone in Mumbai.
ABAI Secretary R.K. Chand appreciated the strong participation and encouraged industry professionals to attend the Mumbai summit, which will host well-known personalities from films, advertising, and creative sectors. He also mentioned that the WAVES Challenge was recently launched in Bengaluru by Sanjay Jaju, Secretary, Ministry of Information and Broadcasting.
The event was inaugurated by Dr. Sagar Gulati, Director of the School of Creative Design and Information Technology at Jain (Deemed-to-be University), the zonal partner for the competition.
The day also featured two special sessions led by industry experts. Vijay Selvam from the global VFX studio MPC held a masterclass titled “Concept Reality,” where he discussed lighting, animation, compositing, and photorealistic effects. Students got the chance to interact with him during a Q&A session.
Another session was conducted by Rakesh H, Lead Head at The Mill, who spoke about how visual effects are used in advertising. Nearly 100 students attended these sessions, gaining valuable industry insights and learning opportunities.
