Meet Anitha, Bengaluru's passionate author who sells her own book on streets, metro stations
Bengaluru: From the busy streets and crowded metro stations to the bustling malls of Bengaluru, Anitha (44), an author by passion rather than profession, has embarked on a unique literary adventure. Her book ‘My Observation of Tension At (Tention)’ delves into the intricacies of tension and attention, and she's taking it to the public in a remarkable way.
Anitha embarks on a tour to metro stations, malls, parks, coffee shops and busy streets of Bengaluru with an intent to reach out and market her book to potential readers directly.
Anitha revisits her journey saying that she started this just with a keen intent on this topic, comprehending it in detail and also mentions about it being her personal requirement to explore tension and attention in detail, simultaneously this exploration results in her finding a way of expressing it through writing.
Anitha started her career as a researcher, following which she pursued to become a course facilitator at a private firm. Upon asking about her inspiration to pen down this book, she reveals that it was her personal expedition into the topic of tension and attention through observation.
Anitha's book, available on the e-commerce site Amazon.com, has received an impressive 4.8-star rating out of 5. To date, she has directly sold over 30 copies of her book to customers.
We met Anitha outside the Konanakunte Cross Metro Station and saw her marketing her book, below are the excerpts from our conversation.
VB: What made you take up to marketing your books on busy streets, malls and metro stations ?
Anitha: For me everything was absolutely very new from writing to publishing, which I had to learn through process. I Am not an author by profession, nor have I learned the process of writing while writing this book. So, I thought that someone would take up this book but to my dismay there was very little progress, marketing would cost me a lot of money, which is why I decided to market using social media and also through Amazon.com however I did not find any satisfying results. Meanwhile, this idea struck my mind that I have a product and let me take that product to the people and connect to them and make the product visible.
VB: How did the customers react to your traditional way of reaching out to them?
Anitha: Even those not interested in buying the book often listen to me. There are also many of them who have liked the idea that an Author is coming down and explaining, expressing about the book and also answering the people. And in the process I am making a lot of friends. Meanwhile this also benefits me in turn to get direct feedback.
VB: You're not a psychologist, and I'd like to ask whether you believe one needs to be a psychologist to write about such experiences. What is your opinion on this?
Anitha: One of the aspects to psychology is behavioural science that is derived through research. Our relationships with life around us evolves with exploring, experiences and navigating ourselves to coexist. For a professional help having a professional degree helps.
VB: What inspired you to write on mental health and address issues relating to tension in particular ?
Anitha: Tension and attention are universal experiences, and we all encounter them. We learn many things in school, but no one teaches us how to manage stress or pay attention effectively. This book aims to fill that gap.
VB: Some people ignored you the moment they saw you marketing a book, mostly youngsters are not interested in reading books, they rather prefer podcasts or video, what is your view on this?
Anitha: To get people to read is a challenge, once even if you get them, for them to stay connected to it is difficult. Many people have lost interest in reading the books and in this process some also suggested that I should do youtube videos on this particular topic. If you ask me what is the difference between YouTube, Podcast and book, I would say that book is like a low flame cooking. What happens with 5 or 10 videos will happen with one book reading.
VB: Keeping in mind the societal dogma, how did your family react to the idea of reaching out to readers in the streets ?
Anitha: Well, honestly my father did not like the idea, because somewhere he feels that they will make fun of me. He always wished for me to work in a corporate environment, instead of roaming around with a bag selling a book. My children and husband were surprised initially, however later they also started giving me ideas about going to church streets and other places to market my book.
VB: What are your plans for the future, what other books are next in the pipeline?
Anitha: Yes, actually the content will remain the same. I am transforming the presentation of this book in order to make it reachable to the younger audience more than that to reach a larger audience. My next book will be a graphic novel, simplifying the content.
Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.
BCB official calling Tamim 'an Indian agent' invites wrath of Bangladesh players
Dhaka (PTI): A senior Bangladesh Cricket Board (BCB) official calling former captain Tamim Iqbal "an Indian agent" has not gone down well with the players in the country.
Tamim, one of the finest openers to have come out of Bangladesh, had advised the BCB to not be driven by emotion while deciding the way forward on the national team's participation in the T20 World Cup in India.
Nazmul, chairman of BCB finance committee, called the left-hander opener "an Indian agent" in a Facebook post.
"This time, the people of Bangladesh witnessed, with their own eyes, the emergence of yet another proven Indian agent," he wrote.
The post received immediate backlash from former and current cricketers, including Taskin Ahmed, Momimul Haque and Taijul Islam.
Even the Cricketers' Welfare Association of Bangladesh (CWAB) expressed shock at Nazmul's comments.
"A comment made by BCB director M Nazmul Islam regarding former national captain Tamim Iqbal has come to the attention of the Cricketers' Welfare Association of Bangladesh. We are stunned, shocked, and outraged by it.
"Such a remark by a board official about the most successful opener in Bangladesh's history, who represented the country for 16 years, is utterly condemnable.
"Not only because it concerns a player like Tamim, but such comments about any cricketer of the country are unacceptable and insulting to the entire cricketing community," the players' body said in a statement.
The 36-year-old Tamim played 70 Tests, 243 ODIs and 78 T20 Internationals for his country in a fairly accomplished career.
"We strongly protest against this comment. When a responsible board director makes such remarks on a public platform, it also raises serious questions about the code of conduct of board officials," it said.
"We have already submitted a protest letter to the BCB president, demanding a public apology from the concerned board director and that he be brought under accountability. We hope the BCB president will take appropriate action as soon as possible," CWAB added.
Bangladesh wrote to the International Cricket Council to move their T20 World Cup games out of India after the BCCI instructed IPL franchise KKR to release Mustafizur Rahman ahead of the 2026 edition without giving a specific reason.
"Cricket is the life of Bangladesh. A recent comment surrounding a former national captain who has made a major contribution to the game has caused many to reflect," said pacer Taskin.
"I believe that such remarks directed at a former cricketer of the country are not helpful in the interest of Bangladesh cricket. I hope the concerned authorities will consider the matter seriously and adopt a more responsible stance in the future," he said.
Mominul added: "The comment made by BCB director M Nazmul Islam regarding former national captain Tamim Iqbal is completely unacceptable and insulting to the country's cricketing community. Such behaviour towards a cricketer is in direct conflict with the board's responsibility and ethics," said Mominul.
"A senior cricketer was not given even the minimum respect; instead, he was deliberately humiliated in public. Such remarks show a lack of even basic decorum regarding where and how to speak while holding such a high responsibility.
"I strongly condemn this comment and firmly demand a public apology from the concerned director and that he be brought under accountability. I call upon the BCB to take swift and strict action," said Mominul.
