Meet Anitha, Bengaluru's passionate author who sells her own book on streets, metro stations
Bengaluru: From the busy streets and crowded metro stations to the bustling malls of Bengaluru, Anitha (44), an author by passion rather than profession, has embarked on a unique literary adventure. Her book ‘My Observation of Tension At (Tention)’ delves into the intricacies of tension and attention, and she's taking it to the public in a remarkable way.
Anitha embarks on a tour to metro stations, malls, parks, coffee shops and busy streets of Bengaluru with an intent to reach out and market her book to potential readers directly.
Anitha revisits her journey saying that she started this just with a keen intent on this topic, comprehending it in detail and also mentions about it being her personal requirement to explore tension and attention in detail, simultaneously this exploration results in her finding a way of expressing it through writing.
Anitha started her career as a researcher, following which she pursued to become a course facilitator at a private firm. Upon asking about her inspiration to pen down this book, she reveals that it was her personal expedition into the topic of tension and attention through observation.
Anitha's book, available on the e-commerce site Amazon.com, has received an impressive 4.8-star rating out of 5. To date, she has directly sold over 30 copies of her book to customers.
We met Anitha outside the Konanakunte Cross Metro Station and saw her marketing her book, below are the excerpts from our conversation.
VB: What made you take up to marketing your books on busy streets, malls and metro stations ?
Anitha: For me everything was absolutely very new from writing to publishing, which I had to learn through process. I Am not an author by profession, nor have I learned the process of writing while writing this book. So, I thought that someone would take up this book but to my dismay there was very little progress, marketing would cost me a lot of money, which is why I decided to market using social media and also through Amazon.com however I did not find any satisfying results. Meanwhile, this idea struck my mind that I have a product and let me take that product to the people and connect to them and make the product visible.
VB: How did the customers react to your traditional way of reaching out to them?
Anitha: Even those not interested in buying the book often listen to me. There are also many of them who have liked the idea that an Author is coming down and explaining, expressing about the book and also answering the people. And in the process I am making a lot of friends. Meanwhile this also benefits me in turn to get direct feedback.
VB: You're not a psychologist, and I'd like to ask whether you believe one needs to be a psychologist to write about such experiences. What is your opinion on this?
Anitha: One of the aspects to psychology is behavioural science that is derived through research. Our relationships with life around us evolves with exploring, experiences and navigating ourselves to coexist. For a professional help having a professional degree helps.
VB: What inspired you to write on mental health and address issues relating to tension in particular ?
Anitha: Tension and attention are universal experiences, and we all encounter them. We learn many things in school, but no one teaches us how to manage stress or pay attention effectively. This book aims to fill that gap.
VB: Some people ignored you the moment they saw you marketing a book, mostly youngsters are not interested in reading books, they rather prefer podcasts or video, what is your view on this?
Anitha: To get people to read is a challenge, once even if you get them, for them to stay connected to it is difficult. Many people have lost interest in reading the books and in this process some also suggested that I should do youtube videos on this particular topic. If you ask me what is the difference between YouTube, Podcast and book, I would say that book is like a low flame cooking. What happens with 5 or 10 videos will happen with one book reading.
VB: Keeping in mind the societal dogma, how did your family react to the idea of reaching out to readers in the streets ?
Anitha: Well, honestly my father did not like the idea, because somewhere he feels that they will make fun of me. He always wished for me to work in a corporate environment, instead of roaming around with a bag selling a book. My children and husband were surprised initially, however later they also started giving me ideas about going to church streets and other places to market my book.
VB: What are your plans for the future, what other books are next in the pipeline?
Anitha: Yes, actually the content will remain the same. I am transforming the presentation of this book in order to make it reachable to the younger audience more than that to reach a larger audience. My next book will be a graphic novel, simplifying the content.
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Confident we are going to win Kerala: Shashi Tharoor
New Delhi (PTI): Congress leader Shashi Tharoor on Thursday expressed confidence in the victory of the United Democratic Front (UDF) in Kerala, saying the Congress-led alliance will win more than 75 seats out of the total 140 in the state.
Tharoor, who hails from Kerala, said he was not surprised to see the results of the exit polls, most of which predicted a victory for the UDF that has been out of power for 10 years in the state.
"We have been on the ground. I have campaigned in 59 constituencies across 12 districts out of 14. I was very confident we are going to win.
"Everything that I have picked up from not just my party colleagues and workers but also from other observers, media and others have always convinced me that we were going to score a comfortable win of above 75 seats. And all the (exit) polls have confirmed the same thing," he told reporters here.
The Thiruvananthapuram MP said he was not surprised to see the results of the exit polls but in general he was not a big fan of exit polls in India.
"Because ours is not purely a homogenous society. We have to take into account gender issue, caste issue, class issue, regional disparities. You never get a convincingly large enough sample to give an accurate poll and now there is the additional complication that we have heard about in West Bengal this year that many people are unwilling to answer the questions of the pollsters," he said.
The Congress leader said normally, it used to be below 10 per cent that people said that they would not answer.
"Even if you are a reputable exit pollster, in Bengal, one polling company has said 60 per cent of people refused to answer. So, what is the worth of a poll where 60 per cent of your respondents have not answered," he said.
Several exit polls on Wednesday predicted a comeback by the Congress-led UDF in Kerala after 10 years, dethroning the CPI(M)-led Left Democratic Front (LDF).
Polling for the 140-member Kerala assembly was held on April 9. Results of assembly elections in West Bengal, Tamil Nadu, Assam, Puducherry, besides Kerala, will be announced on May 4.
