Can Facebook help young adults quit smoking?
New York, May 25 : Smokers were 2.5 times more likely to quit post a cessation intervention programme delivered entirely on social networking giant Facebook than by other online quit-smoking programmes, a clinical trial has showed.
Young adults are less likely to use evidence-based treatments for smoking cessation such as medication, counselling or phone-based quit lines, research has shown. As a result, social media-based programmes could potentially expand the reach of cessation services.
It can be used effectively to support short-term positive behaviour change, especially among young adult smokers--a challenging group to reach and treat, the researchers said.
"We found that we could reach a hard-to-reach population, have short-term abstinence, and also have excellent engagement," said Danielle Ramo, Associate Professor at University of California-San Francisco (UCSF).
"The social media environment can be an engaging tobacco treatment tool, even for those not ready to quit," Ramo added.
The study, published in the journal Addiction, involved 500 participants of an average age of 21 years old. Almost 87 per cent of the sample included daily smokers.
They participated in a 90-days programme called Tobacco Status Project, where they were assigned to private Facebook groups tailored to their readiness to quit smoking.
The intervention methods included daily posts, weekly live question and answer sessions, and weekly live cognitive behavioural counselling sessions with a doctoral-level smoking cessation counsellor.
The results showed that participants were two-and-a-half times more likely to have biochemically verified abstinence from smoking compared to controls at three months (8.3 per cent vs 3.2 per cent) and that abstinence over a longer period occurred among those who were prepared to stop smoking compared to others. However, the same effect was not sustained over a year during follow-up assessments.
Abstinence over a longer period occurred only among those who were prepared to stop smoking versus those who simply contemplated it or those who were not thinking about it at all, the researchers said.
According to the World Health Organisation (WHO), tobacco kills more than 7 million people each year.
More than 6 million of those deaths are the result of direct tobacco use while around 890,000 are the result of non-smokers being exposed to second-hand or passive smoke.
Around 80 per cent of the world's 1.1 billion smokers live in low and middle-income countries and are at health risks such as coronary heart disease, stroke as well as cancers.
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Prohibitory orders extended across Dakshina Kannada till May 5
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Mangaluru: Following the murder of rowdy-sheeter Suhas Shetty in Bajpe last night, prohibitory orders that were initially enforced within the Mangaluru Commissionerate limits have now been extended across the entire Dakshina Kannada district.
Deputy Commissioner Mullai Muhilan M.P. has issued an order imposing Section 163 of BNSS throughout the district until May 5, citing the need to maintain law and order in the wake of the disturbing incident in Bajpe.
As a precautionary measure, the district administration has clamped down on public gatherings and potential unrest.
Meanwhile, in response to a call by right-wing groups, private bus services in Mangaluru have been suspended. Most shops and commercial establishments have remained closed. Apart from auto-rickshaws and private vehicles, public transport has come to a near standstill.
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