Can Facebook help young adults quit smoking?
New York, May 25 : Smokers were 2.5 times more likely to quit post a cessation intervention programme delivered entirely on social networking giant Facebook than by other online quit-smoking programmes, a clinical trial has showed.
Young adults are less likely to use evidence-based treatments for smoking cessation such as medication, counselling or phone-based quit lines, research has shown. As a result, social media-based programmes could potentially expand the reach of cessation services.
It can be used effectively to support short-term positive behaviour change, especially among young adult smokers--a challenging group to reach and treat, the researchers said.
"We found that we could reach a hard-to-reach population, have short-term abstinence, and also have excellent engagement," said Danielle Ramo, Associate Professor at University of California-San Francisco (UCSF).
"The social media environment can be an engaging tobacco treatment tool, even for those not ready to quit," Ramo added.
The study, published in the journal Addiction, involved 500 participants of an average age of 21 years old. Almost 87 per cent of the sample included daily smokers.
They participated in a 90-days programme called Tobacco Status Project, where they were assigned to private Facebook groups tailored to their readiness to quit smoking.
The intervention methods included daily posts, weekly live question and answer sessions, and weekly live cognitive behavioural counselling sessions with a doctoral-level smoking cessation counsellor.
The results showed that participants were two-and-a-half times more likely to have biochemically verified abstinence from smoking compared to controls at three months (8.3 per cent vs 3.2 per cent) and that abstinence over a longer period occurred among those who were prepared to stop smoking compared to others. However, the same effect was not sustained over a year during follow-up assessments.
Abstinence over a longer period occurred only among those who were prepared to stop smoking versus those who simply contemplated it or those who were not thinking about it at all, the researchers said.
According to the World Health Organisation (WHO), tobacco kills more than 7 million people each year.
More than 6 million of those deaths are the result of direct tobacco use while around 890,000 are the result of non-smokers being exposed to second-hand or passive smoke.
Around 80 per cent of the world's 1.1 billion smokers live in low and middle-income countries and are at health risks such as coronary heart disease, stroke as well as cancers.
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PM Modi attends opening ceremony of Arabian Gulf Cup in Kuwait
Kuwait City (PTI): Prime Minister Narendra Modi on Saturday attended the opening ceremony of the 26th Arabian Gulf Cup as the chief guest at the Jaber Al-Ahmad International Stadium here, on his two-day visit to the Gulf nation, the first for any Indian prime minister in 43 years.
Modi is visiting Kuwait at the invitation of Kuwaiti Emir Sheikh Meshal Al-Ahmad Al-Jaber Al-Sabah.
The prime minister joined the Emir, the Crown Prince, and the Prime Minister of Kuwait in witnessing the grand opening ceremony.
The event also provided an opportunity for an informal interaction of the prime minister with the leadership of Kuwait, the Ministry of External Affairs said in a press release.
Kuwait was scheduled to play Oman in the opening game of the eight-team tournament.
Kuwait is hosting the biennial Arabian Gulf Cup with participation from eight countries, including GCC nations, Iraq, and Yemen.
The tournament is one of the most prominent sporting events in the region. Kuwait has won the tournament maximum times among the participating countries.
Earlier, addressing a large gathering of the Indian community at a special event ‘Hala Modi’ at the Sheikh Saad Al-Abdullah Indoor Sports Complex in the city, Modi praised the diaspora's contribution to global growth and said that India has the potential to become the “skill capital of the world”.
“Every year, hundreds of Indians come to Kuwait. You have added an Indian touch to Kuwaiti society. You have filled the canvas of Kuwait with the colors of Indian skills. You have mixed the essence of India's talent, technology, and tradition in Kuwait,” Modi said.
The prime minister expressed happiness about the presence of Indians from diverse corners of the country in the gulf nation and called it a “mini-Hindustan.”
Modi is set to meet the Emir, the Crown Prince, and the Prime Minister of Kuwait on Sunday.
