New York, May 25 : Smokers were 2.5 times more likely to quit post a cessation intervention programme delivered entirely on social networking giant Facebook than by other online quit-smoking programmes, a clinical trial has showed.

Young adults are less likely to use evidence-based treatments for smoking cessation such as medication, counselling or phone-based quit lines, research has shown. As a result, social media-based programmes could potentially expand the reach of cessation services.

It can be used effectively to support short-term positive behaviour change, especially among young adult smokers--a challenging group to reach and treat, the researchers said.

"We found that we could reach a hard-to-reach population, have short-term abstinence, and also have excellent engagement," said Danielle Ramo, Associate Professor at University of California-San Francisco (UCSF).

"The social media environment can be an engaging tobacco treatment tool, even for those not ready to quit," Ramo added.

The study, published in the journal Addiction, involved 500 participants of an average age of 21 years old. Almost 87 per cent of the sample included daily smokers.

They participated in a 90-days programme called Tobacco Status Project, where they were assigned to private Facebook groups tailored to their readiness to quit smoking.

The intervention methods included daily posts, weekly live question and answer sessions, and weekly live cognitive behavioural counselling sessions with a doctoral-level smoking cessation counsellor.

The results showed that participants were two-and-a-half times more likely to have biochemically verified abstinence from smoking compared to controls at three months (8.3 per cent vs 3.2 per cent) and that abstinence over a longer period occurred among those who were prepared to stop smoking compared to others. However, the same effect was not sustained over a year during follow-up assessments.

Abstinence over a longer period occurred only among those who were prepared to stop smoking versus those who simply contemplated it or those who were not thinking about it at all, the researchers said.

According to the World Health Organisation (WHO), tobacco kills more than 7 million people each year.

More than 6 million of those deaths are the result of direct tobacco use while around 890,000 are the result of non-smokers being exposed to second-hand or passive smoke.

Around 80 per cent of the world's 1.1 billion smokers live in low and middle-income countries and are at health risks such as coronary heart disease, stroke as well as cancers.

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Kochi (PTI): The prosecution had "miserably" failed to prove the conspiracy charge against Dileep in the sensational 2017 actress sexual assault case, a local court has observed while citing inconsistencies and lack of sufficient evidence against the Malayalam star.

The full judgement of Ernakulam District and Principal Sessions Court Judge Honey M Varghese was released late on Friday, and has revealed the judge also pointing out at unsustainable arguments put forth by the prosecution.

"The prosecution miserably failed to prove the conspiracy between accused No.1 (Pulsar Suni) and accused No.8 (Dileep) in executing the offence against the victim," the court held.

It examined in detail, the prosecution's allegation that Dileep had hired the prime accused to sexually assault the survivor and record visuals, including close-up footage of a gold ring she was wearing, to establish her identity.

On page 1130 of the judgment, under paragraph 703, the court framed the issue as whether the prosecution's contention that NS Sunil (Pulsar Suni) recorded visuals of the gold ring worn by the victim at the time of the occurrence, so as to clearly disclose her identity, was sustainable.

The prosecution contended Dileep and Suni had planned the recording so that the actress' identity would be unmistakable, with the video of the gold ring intended to convince Dileep that the visuals were genuine.

However, the court noted that this contention was not stated in the first charge sheet and was introduced only in the second one.

As part of this claim, a gold ring was seized after the victim produced it before the police.

The court observed that multiple statements of the victim were recorded from February 18, 2017, following the incident, and that she first raised allegations against Dileep only on June 3, 2017.

Even on that day, nothing was mentioned about filming of the ring as claimed by the prosecution, the court said.

The prosecution failed to explain why the victim did not disclose this fact at the earliest available opportunities.

It further noted that although the victim had viewed the sexual assault visuals twice, she did not mention any specific recording of the gold ring on those occasions, which remained unexplained.

The court also examined the approvers' statements.

One approver told the magistrate that Dileep had instructed Pulsar Suni to record the victim's wedding ring.

The court observed that no such wedding ring was available with her at that time.

During the trial, the approver changed his version, the court said.

The Special Public Prosecutor put a leading question to the approver on whether Dileep had instructed the recording of the ring, after which he deposed that the instruction was to record it to prove the victim's identity.

The court observed that the approver changed his account to corroborate the victim's evidence.

When the same question was put to another approver, he repeated the claim during the trial but admitted he had never stated this fact before the investigating officer.

The court noted that the second approver even went to the extent of claiming Dileep had instructed the execution of the crime as the victim's engagement was over.

This showed that the evidence of the second approver regarding the shooting of the ring was untrue, as her engagement had taken place after the crime.

The court further observed that the visuals themselves clearly revealed the victim's identity and that there was no need to capture images of the ring to establish identity.

In paragraph 887, the court examined the alleged motive behind the crime and noted that in the first charge sheet, the prosecution had claimed that accused persons 1 to 6 had kidnapped the victim with the common intention of capturing nude visuals to extort money by threatening to circulate them and there was no mention about Dileep's role in it.

The court also rejected the prosecution's claim that the accused had been planning the assault on Dileep's instructions since 2013, noting that the allegation was not supported by reliable evidence.

It similarly ruled out the claim that Suni attempted to sexually assault the victim in Goa in January 2017, stating that witness statements showed no such misconduct when he served as the driver of the vehicle used by the actress there.

The court also discussed various controversies that followed Dileep's arrest and the evidence relied upon by the prosecution, ultimately finding that the case had not been proved.

Pronouning its verdict on the sensational case on December 8, the court acquitted Dileep and three others.

Later, the court sentenced six accused, including the prime accused Suni, to 20 years' rigorous imprisonment.

The assault on the multilingual actress, after the accused allegedly forced their way into her car and held it under their control for two hours on February 17, 2017, had shocked Kerala.

Pulsar Suni sexually assaulted the actress and video recorded the act with the help of the other convicted persons in the moving car.