Elon Musk says owning Twitter ''painful'' but needed to be done

Vartha Bharati | 12-04-2023 | 19:05:00 IST

Billionaire Elon Musk | PC: PTI

United States, Apr 12: Billionaire Elon Musk has told the BBC that running Twitter has been “quite painful” but that the social media company is now roughly breaking even after he acquired it late last year.

In an interview also streamed live late Tuesday on Twitter Spaces, Musk discussed his ownership of the online platform, including layoffs, misinformation and his work style.

“It's not been boring. It's quite a rollercoaster,” he told the UK broadcaster at Twitter's San Francisco headquarters.

It was a rare chance for a mainstream news outlet to interview Musk, who also owns Tesla and SpaceX.

After buying Twitter for USD 44 billion last year, Musk's changes included eliminating the company's communications department.

Reporters who email the company to seek comment now receive an auto-reply with a poop emoji.

The interview was sometimes tense, with Musk challenging the reporter to back up assertions about rising levels of hate speech on the platform.

At other times, Musk laughed at his own jokes, mentioning more than once that he wasn't the CEO but his dog Floki was.

He also revealed that he sometimes sleeps on a couch at Twitter's San Francisco office.

Advertisers who had shunned the platform in the wake of Musk's tumultuous acquisition have mostly returned, the billionaire said, without providing details.

Musk predicted that Twitter could become “cash flow positive” in the current quarter “if current trends continue.” Because Twitter is a private company, information about its finances can't be verified.

After acquiring the platform, Musk carried out mass layoffs as part of cost-cutting efforts. He said Twitter's workforce has been slashed to about 1,500 employees from about 8,000 previously, describing it as something that had to be done.

“It's not fun at all,'' Musk said. “The company's going to go bankrupt if we don't cut costs immediately. This is not a caring-uncaring situation. It's like if the whole ship sinks, then nobody's got a job.” Asked if he regretted buying the company, he said it was something that “needed to be done.” “The pain level of Twitter has been extremely high. This hasn't been some sort of party,'' Musk said.

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Empowering Bengaluru: Hitachi Rail Supports Sanjay Gandhi And St Josephs

Girish Linganna, Vartha Bharathi, ¦ 09-03-2026 ¦ 09-03-2026 IST

Corporate Social Responsibility is often spoken about, but meaningful action is what truly makes a difference. In Bengaluru, Hitachi Rail STS India has demonstrated how responsible corporate engagement can directly support society by strengthening healthcare services and promoting education for students who need support.

As part of its CSR initiatives, the company has contributed ₹66 lakh towards important community causes in the city. The contributions focus on two critical areas that shape the well-being and future of society — healthcare and education.

A significant portion of the contribution, ₹50 lakh, has been donated to Sanjay Gandhi Hospital in Bengaluru. The funds will be used to purchase essential medical equipment that will help the hospital enhance its healthcare services. With growing patient needs and increasing demand for advanced medical facilities, such support plays an important role in strengthening public healthcare infrastructure.

The cheque for this contribution was formally handed over by Mr. Manoj Kumar Krishnappa, Director and Head of Hitachi Rail STS India, to Dr. Madan Ballal, Director of Sanjay Gandhi Hospital. The gesture highlights the company’s commitment to ensuring that hospitals serving large sections of the public have the tools and equipment required to deliver better treatment and care.

Healthcare support, however, was only one part of the company’s broader community effort. Recognising that education remains the foundation of long-term social progress, Hitachi Rail STS India also contributed ₹16 lakh to the Jesuit Education Society in Bengaluru, a unit of St. Joseph’s School and College. The funds will be used to support students who require financial assistance, enabling them to continue their education and access opportunities that might otherwise be out of reach.

Speaking on the occasion, Mr. Manoj Kumar Krishnappa emphasised that the company believes businesses have a responsibility that goes beyond commercial success. According to him, initiatives that strengthen healthcare systems and support the education of underprivileged students help create a stronger and more inclusive society.

Such initiatives reflect a broader philosophy within Hitachi Rail STS India — that corporate growth and social responsibility must move together. By investing in healthcare infrastructure and educational support, the company aims to contribute to lasting improvements in the communities where it operates.

Hitachi Rail STS India is widely recognised as a leading provider of advanced railway signalling and transportation solutions. The company focuses on innovation, safety, and sustainable mobility in the transportation sector. At the same time, through its CSR initiatives, it continues to extend its impact beyond engineering and infrastructure by supporting social development and community welfare.

In a rapidly growing city like Bengaluru, partnerships between institutions and responsible corporate entities can play a crucial role in addressing social challenges. Contributions such as these not only strengthen healthcare facilities and educational access but also set an example of how industry can actively participate in building a healthier and more equitable society.

(Girish Linganna is an award-winning science communicator and a Defence, Aerospace & Geopolitical Analyst. He is the Managing Director of ADD Engineering Components India Pvt. Ltd., a subsidiary of ADD Engineering GmbH, Germany.)

Disclaimer: The views and opinions expressed in this article are solely those of the author. They do not necessarily reflect the views, policies, or position of the publication, its editors, or its management. The publication is not responsible for the accuracy of any information, statements, or opinions presented in this piece.