Facebook allows advertisers to target sensitive user interests
London, May 17: Just a few days ahead of the European Union's General Data Protection Regulation (GDPR) coming into effect, a Guardian investigation has found that Facebook lets advertisers to target users it thinks are interested in sensitive subjects such as homosexuality, Islam or liberalism.
Religion, sexuality and political beliefs are explicitly marked out as sensitive information under new data protection laws, said the report on Wednesday.
Facebook, according to the report, collects information about users based on their browsing habit and activities on the social network, and uses that information to predict on their interests and then categorise them based on inferred interests such as Islam or homosexuality.
Facebook is able to infer extremely personal information about users, which it allows advertisers to use for targeting purposes, found the Guardian investigation conducted in conjunction with the Danish Broadcasting Corporation.
Among the interests found in users' profiles were communism, social democrats, Hinduism and Christianity, it stated.
The GDPR which comes into effect on May 25 labels such categories of information as sensitive and mandates special conditions around how they can be collected and processed.
While Facebook, as part of its GDPR-focused updates, asked every user to confirm whether or not "political, religious, and relationship information" they had entered on the site should continue to be stored or displayed, it gathered no such consent for information it had inferred about users.
Facebook, however, said that classifying a user's interests was not the same as classifying their personal traits.
"Like other Internet companies, Facebook shows ads based on topics we think people might be interested in, but without using sensitive personal data," Facebook was quoted as saying
"Our advertising complies with relevant EU law and, like other companies, we are preparing for the GDPR to ensure we are compliant when it comes into force," it added.
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If you have a conscience, apologize to the people: R Ashoka slams Yathindra over Nalwadi comparison
Bengaluru: Leader of the Opposition R. Ashoka launched a scathing attack on MLC Dr. Yathindra, demanding that he retract his controversial statement comparing Chief Minister Siddaramaiah to the late Maharaja Nalwadi Krishnaraja Wadiyar. Ashoka urged Yathindra to apologize to the people of Karnataka if he had even a shred of conscience and any respect for the Mysuru royal lineage.
In a strongly worded social media post on Sunday, Ashoka stated, “Comparing Siddaramaiah to Nalwadi Krishnaraja Wadiyar is nothing short of absurd. Where is Nalwadi, who was bestowed the title of ‘Rajarshi’ by Mahatma Gandhi himself, and where is Siddaramaiah, who has stooped to being a puppet in the hands of fake Gandhis for the sake of power?”
He continued his critique by contrasting the enduring legacy of Nalwadi, remembered fondly by Kannadigas for his people-centric development, with what he termed as Siddaramaiah’s failure to manage Karnataka’s economy, burdening every household with debt.
Ashoka highlighted several stark differences, while Nalwadi built Mysore University over a century ago, Siddaramaiah is shutting down nine universities due to lack of funds. Nalwadi famously sold his family’s gold to build the KRS dam, whereas Siddaramaiah is accused of grabbing 14 sites meant for the public. Nalwadi established Bhadravati Iron & Steel Plant, Sandalwood Soap Factory, and Mysore Paper Mills. In contrast, Ashoka claimed Siddaramaiah's governance drove away industries, investors, and entrepreneurs. Nalwadi pioneered reservations for the backward classes long before it became mainstream. Siddaramaiah, Ashoka alleged, is reducing social justice to a gimmick by sticking labels on doors in the name of surveys.
While acknowledging Yathindra’s emotional attachment to his father, Ashoka emphasized that comparing Siddaramaiah to a visionary like Nalwadi was “laughable, baseless, and a gross insult” to the late king.
In his concluding remarks, Ashoka slammed the government for ignoring farmers’ needs despite an early monsoon. He accused the administration of being caught up in internal power struggles and negligence, forcing farmers into despair. “This government will not be spared from the curse of the farmers,” he warned.
