San Francisco, June 29 : After coming under the scanner for alleged Russian meddling in 2016 US Presidential election through Facebook, the social networking giant has now decided to allow users to see the active ads a Page is running and flag suspicious ones.
"The hope of the announcement today is that it will hold us accountable, it will hold advertisers accountable -- but it will also give people a lot more ability to find things that maybe shouldn't be up. Or find things that might be misleading so that we can take actions," Facebook COO Sheryl Sandberg said on Thursday.
"Our ultimate goal is very simple: we want to reduce bad ads, we want to make sure that people understand what they're seeing, who paid for it, and the fullness of what other people might see," Sandberg said while addressing the media at Facebook's Menlo Park headquarters in California.
As part of the new transparency initiatives, Facebook said users will be able to see the ads a Page is running across Facebook, Instagram, Messenger and its partner network, even if those ads are not targeted at them.
The Pages will now have an "Info and Ads" section which will have information about the ads and allow users to flag anything suspicious by clicking on "Report Ad."
"You can also learn more about Pages, even if they don't advertise. For example, you can see any recent name changes and the date the Page was created. We'll be adding more Page information in the coming weeks," Rob Leathern, Facebook's Director of Product Management and the company's Product Marketing Director Emma Rodgers said in a statement.
Facebook said it will also soon launch its political ads labeling and archive in Brazil, ahead of October's general election. Facebook launched this initiative in the US in May.
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Jeddah, Apr 22 (PTI): Prime Minister Narendra Modi abruptly ended his two-day visit to Saudi Arabia and decided to return to New Delhi on Tuesday night following a deadly terrorist attack in Jammu and Kashmir, government sources said.
Modi, who held bilateral talks with Saudi Crown Prince Mohammed bin Salman in Jeddah, skipped an official dinner hosted on Tuesday to address the crisis, they added.
He was originally scheduled to return to India on Wednesday night.
Modi, who arrived in Jeddah on Tuesday afternoon, delayed a scheduled meeting with the Saudi Crown Prince by at least two hours on Tuesday evening to assess the situation in Kashmir.
Terrorists opened fire at a famed meadow near Pahalgam town in Jammu and Kashmir, killing 26 people, mostly tourists, in what is the deadliest attack in the Valley since the Pulwama strike in 2019.
The attack, claimed by The Resistance Front (TRF), a proxy of the Pakistan-based Lashkar-e-Taiba (LeT) terrorist group, prompted an urgent internal meeting at the Ritz Carlton hotel in Jeddah, attended by Modi, National Security Adviser Ajit Doval, and other senior officials.
External Affairs Minister S Jaishankar and National Security Adviser Doval visited the Royal Palace earlier to brief the Saudi leadership on the sudden change in plans, sources said.
Modi's planned itinerary, which included a visit to a date factory in Jeddah on Wednesday to meet Indian workers, was cancelled.
Modi was set to depart Jeddah after spending less than 12 hours in the Saudi port city.
Sources said he is expected to chair a meeting of the Cabinet Committee on Security in Delhi on Wednesday to address the escalating situation in Kashmir.