Facebook clarifies how it collects data when you're logged out
San Francisco, April 17: After Facebook CEO Mark Zuckerberg testified in front of the US Congress last week, the company on Tuesday tried to clarify on questions how it collects data when people are not directly using the website or app.
Many websites and apps use Facebook services to make their content and ads more engaging and relevant.
"Apps and websites that use our services, such as the Like button or Facebook Analytics, send us information to make their content and ads better," David Baser, Product Management Director at Facebook, wrote in a blog post.
In return for that information, Facebook helps those websites serve up relevant ads or receive analytics that help them understand how people use their services.
"When you visit a site or app that uses our services, we receive information even if you're logged out or don't have a Facebook account. This is because other apps and sites don't know who is using Facebook," Baser added.
Many companies offer these types of services and, like Facebook, they also get information from the apps and sites that use them.
"Twitter, Pinterest and LinkedIn all have similar Like and Share buttons to help people share things on their services. Google has a popular analytics service. And Amazon, Google and Twitter all offer login features," Facebook said.
These companies -- and many others -- also offer advertising services.
When you visit a website, your browser (for example Chrome, Safari or Firefox) sends a request to the site's server.
The browser shares your IP address so the website knows where on the Internet to send the site content.
The website also gets information about the browser and operating system (for example Android or Windows) you're using because not all browsers and devices support the same features.
"It also gets cookies, which are identifiers that websites use to know if you've visited before. This can help with things like saving items in your shopping cart," Facebook explained.
"So when a website uses one of our services, your browser sends the same kind of information to Facebook as the website receives. We also get information about which website or app you're using, which is necessary to know when to provide our tools," Baser noted.
There are three main ways in which Facebook uses the information it gets from other websites and apps.
"Providing our services to these sites or apps; improving safety and security on Facebook; and enhancing our own products and services," Baser said.
"We also use the information we receive from websites and apps to help protect the security of Facebook. For example, receiving data about the sites a particular browser has visited can help us identify bad actors," he posted.
Zuckerberg, appearing before the US Congress last week, told the lawmakers that his own personal data was part of 87 million users' that was "improperly shared" with British political consultancy firm Cambridge Analytica.
"We don't sell the data. We use the data that people put into the system in order to make them more relevant. I believe people own their content," he told the US Congress.
Facebook is embroiled in a widening scandal that a British data firm called Cambridge Analytica improperly gathered detailed information on its 87 million users.
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Bengaluru: Four arrested for housebreaking, threats, extortion; fake PSI among accused
Bengaluru: Vidyaranyapura police have arrested four persons, including a man posing as a Police Sub-Inspector (PSI), for allegedly breaking into a house, threatening the occupants, and extorting money while wearing police uniforms.
The arrested accused have been identified as Mallikarjuna, Pramod, Vinay, and Hrithik.
Police said the accused had hatched a plan to pose as police personnel, conduct fake raids, and extort money from residents by intimidation.
ALSO READ: Bantwal police arrest two men for illegal sale of narcotics, seize two vehicles, 810 gm ganja
According to the police, Mallikarjuna had failed the PSI examination twice and later falsely projected himself as a PSI. He allegedly conducted photo shoots in his hometown, Siraguppa, wearing a police uniform, baton, cap, and shoes, claiming to be serving as a PSI in Bengaluru.
On December 7, the four accused allegedly went to the house of Naveen in the Vidyaranyapura limits, threatened him with a stick and an iron rod, and claimed they had information that he was selling ganja. Under the pretext of searching, they allegedly extorted ₹87,000 through bank transfer, ₹53,000 in cash kept in the house, and ₹2,000 from his wallet.
Following Naveen’s complaint, Vidyaranyapura police registered a case and launched an operation, leading to the arrest of all four accused. Police have seized ₹45,000 in cash and the car used to commit the crime.
Further investigation is underway.
