Washington, Nov 17: Facebook investors have called on the company's chief executive Mark Zuckerberg to step down as chairman following reports that the company hired a public relations firm to smear its critics, a media report said on Saturday.

The New York Times recently published a report revealing that Facebook at times smeared critics as anti-Semitic or tried to link activists to billionaire investor George Soros, and tried to shift public anger away toward rival tech firms.

It also said that the company also used a Republican public relations firm, Definers Public Affairs, to help repair its battered reputation following intense criticism of the social media platform's handling of a scandal over Russian interference in the 2016 US elections and the Cambridge Analytica scandal, The Telegraph reported.

Jonas Kron, a senior vice president at Trillium Asset Management, a US investor which owns an 8.5m stake in Facebook, last night called on Zuckerberg to step down as board chairman in the wake of the report, the paper said.

"Facebook is behaving like it's a special snowflake," the paper quoted him as saying.

"It's not. It is a company and companies need to have a separation of chair and CEO," he said.

The attack on Zuckerberg is set to complicate the daunting challenge facing Sir Nick Clegg, Facebook's new global head of policy and communications, who joined last month and has been asked to conduct a review of Facebook's use of lobbying firms.

Definers allegedly encouraged the depiction of Facebook's critics as anti-Semites and had published news articles criticising Facebook's competitors.

The business has also been accused of attempting to encourage journalists to report that anti-Facebook groups were linked to Mr Soros, the paper said.

In a call with journalists on Thursday, Zuckerberg denied knowing that his business had hired the firm.

"As soon as I learned about this, I talked to our team and we are no longer working with this firm," he said.

Kron said the new revelations about Facebook's use of Definers offered fresh reasons for Mr Zuckerberg to relinquish his dual role as chairman and chief executive.

"The latest report should remove any lingering doubts that some may have had," he said.

Zuckerberg has retained a high level of control over the social networking business which he founded in 2004 due to his combined role and his ownership of a stake representing 60pc of the company's voting shares, the report said.

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Thiruvananthapuram (PTI): Buoyed by the strong performance of the Congress-led UDF in the local body polls, KPCC president Sunny Joseph said on Saturday that the front's results indicated the people had rejected the LDF government.

According to early trends, the UDF was leading in more grama panchayats, block panchayats, municipalities and corporations than the LDF.

The local body polls were held in two phases in the state earlier this week.

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Speaking to reporters here, Joseph said the people of Kerala had extended their support to the UDF.

"We could expose the LDF government’s anti-people stance and the people understood it. The LDF’s fake propaganda was rejected by the people. The UDF is moving towards a historic victory," he said.

He said a united effort, proper preparations, good candidate selection and hard work had resulted in the Congress and the UDF’s victory in the elections.

Asked about the prospects in the Thiruvananthapuram Corporation, Joseph said the party was studying the matter and would comment later.

LDF convenor T P Ramakrishnan said the results would be closely examined.

According to him, the government had done everything possible for the people.

"Why such a verdict happened will be examined at the micro level. People’s opinion will be considered and further steps will be taken," he said.

He added that decisions would be taken after analysing the results. "If any corrective measures are required, we will initiate them and move forward," he said.

AICC leader K C Venugopal said the results showed that people had begun ousting those who, he alleged, were responsible for the loss of gold at Lord Ayyappa’s temple.

"This trend will continue in the Assembly elections as well. It is an indication that the people are ready to bring down the LDF government," he said.

Venugopal said the UDF had registered victories even in CPI(M) and LDF strongholds.

"I congratulate all UDF workers for their hard work. Congress workers and leaders worked unitedly," he said.

Referring to remarks made by Chief Minister Pinarayi Vijayan against the Congress on polling day, Venugopal said the voters had responded through the verdict.

"I do not know whether the chief minister understands that the people are against him. Otherwise, he does not know the sentiment of the people. The state government cannot move an inch further," he said.

He said the results indicated a strong comeback for the UDF in Kerala.

Asked whether the Sabarimala gold loss issue had affected the LDF in the local polls, Venugopal said the CM and the CPI(M) state secretary did not take the issue seriously.

"We took a strong stand on the matter. The BJP played a foul game in it," he alleged.

On the BJP's role in the local body elections, Venugopal alleged that the party operated with the CPI(M) 's tacit support.

"The CPI(M) supported the central government on issues such as PM-SHRI, labour codes and corruption in national highway construction. The CPI(M) is facing ideological decline, and the state government’s policies are against the party’s own decisions," he said.

Meanwhile, LDF ally Kerala Congress (M) leader Jose K Mani said the party could not win all the wards it had expected in the elections.

He congratulated winners from all parties and said the party would closely examine the losses and identify shortcomings. "Later, we will take corrective measures," he added.

Senior Congress leader and MP Rajmohan Unnithan said the trends in the local body elections indicated that the UDF would return to power in the 2026 Assembly elections.

"We will win 111 seats as in 1977 and return to power in 2026. The anti-government sentiment of the people is reflected in the elections," he said.

Unnithan said the people were disturbed and unhappy with the present government.

"The trend indicates the end of the LDF government," he added.

CPI(M) MLA M M Mani said the people had shown ingratitude towards the LDF despite benefiting from welfare schemes.

"After receiving all welfare schemes and living comfortably, people voted against us due to some temporary sentiments. Is that not ingratitude," he asked.

Mani said no such welfare initiatives had taken place in Kerala earlier.

"People are receiving pensions and have enough to eat. Even after getting all this, they voted against us. This is what can be called ingratitude," he said.

Muslim League state president Panakkad Sayyid Sadiq Ali Shihab Thangal said the results were beyond expectations.

"The outcome points towards the Secretariat in Thiruvananthapuram, indicating that a change of government is imminent. We are going to win the Assembly election," he said.