Washington, Nov 17: Facebook investors have called on the company's chief executive Mark Zuckerberg to step down as chairman following reports that the company hired a public relations firm to smear its critics, a media report said on Saturday.

The New York Times recently published a report revealing that Facebook at times smeared critics as anti-Semitic or tried to link activists to billionaire investor George Soros, and tried to shift public anger away toward rival tech firms.

It also said that the company also used a Republican public relations firm, Definers Public Affairs, to help repair its battered reputation following intense criticism of the social media platform's handling of a scandal over Russian interference in the 2016 US elections and the Cambridge Analytica scandal, The Telegraph reported.

Jonas Kron, a senior vice president at Trillium Asset Management, a US investor which owns an 8.5m stake in Facebook, last night called on Zuckerberg to step down as board chairman in the wake of the report, the paper said.

"Facebook is behaving like it's a special snowflake," the paper quoted him as saying.

"It's not. It is a company and companies need to have a separation of chair and CEO," he said.

The attack on Zuckerberg is set to complicate the daunting challenge facing Sir Nick Clegg, Facebook's new global head of policy and communications, who joined last month and has been asked to conduct a review of Facebook's use of lobbying firms.

Definers allegedly encouraged the depiction of Facebook's critics as anti-Semites and had published news articles criticising Facebook's competitors.

The business has also been accused of attempting to encourage journalists to report that anti-Facebook groups were linked to Mr Soros, the paper said.

In a call with journalists on Thursday, Zuckerberg denied knowing that his business had hired the firm.

"As soon as I learned about this, I talked to our team and we are no longer working with this firm," he said.

Kron said the new revelations about Facebook's use of Definers offered fresh reasons for Mr Zuckerberg to relinquish his dual role as chairman and chief executive.

"The latest report should remove any lingering doubts that some may have had," he said.

Zuckerberg has retained a high level of control over the social networking business which he founded in 2004 due to his combined role and his ownership of a stake representing 60pc of the company's voting shares, the report said.

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Kathmandu (PTI): Nepal which went to polls on Thursday, the first since a violent Gen Z protest that toppled the K P Sharma Oli-led government last year, recorded a turnout of about 18 per cent till noon, according to the Election Commission.

The Election Commission said that around 3.16 million people have exercised their franchise till 12 pm, with the voting process going smoothly.

Voting is ongoing smoothly across the country with minor incidents in a very few places, Election Commissioner Sagun Shumsher Rana was quoted as saying by the Kathmandu Post.

More than 18.9 million eligible Nepalese are exercising their franchise to elect the 275-member House of Representatives from among the 3,406 candidates vying for 165 seats under direct voting, and 3,135 candidates vying for 110 seats through proportionate voting.

The voting started at 7 am and will conclude at 5 pm. The counting will start immediately after the ballot boxes are collected.

Nepal Police confirmed that apart from minor disagreements at a few locations, no serious problems had occurred.

Police spokesperson Abi Narayan Kafle said, “Some jostling is expected during elections, but no major issues have arisen. We are ensuring that the voting process remains peaceful throughout the day.”

"Voting started in all the constituencies, including the southern plains, hilly area and the mountain region at 7 am," Election Commission spokesperson Narayan Prasad Bhattarai said.

“The election started in a peaceful environment across the country,” he added.

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Addressing a press meet here on the eve of the polls, Acting Election Commissioner Ram Prasad Bhandari on Wednesday had said that all preparations for the election had been completed and urged voters to participate actively and enthusiastically in the democratic exercise.

In Kathmandu, the weather was fine, sky was clear and people were enthusiastically queuing up to cast their votes.

Interim Prime Minister Sushila Karki cast her vote from Kathmandu-5 constituency at Dhapasi on the outskirts of Kathmandu on Thursday morning.

"I have cast my vote, I am happy that people are casting their votes, participating in the general election," she said.

Nepali Congress president Gagan Thapa cast his vote from Kathmandu-4 constituency in Maitidevi in the morning.

"This election was needed to bring the Constitution back on the right track," he said.

Thapa, the prime ministerial candidate of Nepali Congress, is contesting the election from Dhanusha-4 constituency.

Rastriya Swotantra Party (RSP) president Ravi Lamichhane cast his vote from Chuchepati area on the outskirts of Kathmandu.

Prime ministerial candidate of RSP and former Kathmandu mayor Balendra Shah ‘Balen’ cast his vote from Gairegaun, Kathmandu. He is contesting the election from Jhapa-5.

Ousted premier Oli cast his vote from Balkot in Bhaktapur district.

The Gen Z youth, through their two-day intensified protests on September 8 and 9, ousted Prime Minister Oli, chair of the Communist Party of Nepal (Unified Marxist–Leninist) -- CPN-UML -- who was heading a coalition government with the backing of Nepali Congress that enjoyed nearly two-thirds majority support.

The CPN-UML, led by ousted PM Oli, has emerged as the hardliner force. Though former premier Pushpa Kamal Dahal 'Prachanda'-led NCP claims to have addressed the issues raised by the Gen Z, they have not handed over the party leadership to the younger generation.

Rastriya Swotantra Party (RSP), led by its chair Ravi Lamichhane and senior leader Balendra Shah, and the reformed Nepali Congress, led by Gagan Thapa, are voicing the issues raised by the Gen Z, while CPN-UML and Nepali Communist Party, led by ‘Prachanda’, are known as the traditional forces.

Ujyalo Nepal Party, led by Kulman Ghising, and Shram Shakti Party, led by former Dharan Mayor Harka Sampang, are also emerging forces but enjoy support in limited pockets only.

After Oli's ouster, President Ramchandra Paudel dissolved the House of Representatives on September 12 and appointed Sushila Karki as the caretaker PM.

The major issues raised by Gen Z are anti-corruption, good governance, an end to nepotism, generational change in political leadership, etc.

Starting Wednesday, Nepal has declared a three-day holiday for the polls.

There are a total of 10,967 polling booths and 23,112 polling centres, the Election Commission data showed. As many as 65 political parties are taking part in the election.