San Francisco, June 10 : Google took action on nearly 90,000 user reports of spam in its Search in 2017 and has now asked more users to come forward and help the tech giant spot and squash spam.
According to Juan Felipe Rincon, Global Search Outreach Lead at Google, the automated Artificial Intelligence (AI)-based systems are constantly working to detect and block spam.
"Still, we always welcome hearing from you when something seems fishy. Reporting spam, malware and other issues you find helps us protect the site owner and other searchers from this abuse," Rincon said in a blog post.
"You can file a spam report, a phishing report or a malware report. You can also alert us to any issue with Google search by clicking on the 'Send feedback' link at the bottom of the search results page," he added.
Last year, Google sent over 45 million notifications to registered website owners, alerting them to possible problems with their websites which could affect their appearance in search.
"Just as Gmail fights email spam and keeps it out of your inbox, our search spam fighting systems work to keep your search results clean," Rincon said.
In 2017, Google conducted over 250 webmaster meetups and office hours around the world reaching more than 220,000 website owners.
"Last year, we sent 6 million manual action messages to webmasters about practices we identified that were against our guidelines, along with information on how to resolve the issue," the Google executive said.
With AI-based systems, Google was able to detect and remove more than 80 per cent of compromised sites from search results last year.
"We're also working closely with many providers of popular content management systems like WordPress and Joomla to help them fight spammers that abuse forums and comment sections," the blog post said.
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New Delhi (PTI): Climate experts have proposed urgent measures, including paid heat leave, free water ATMs at labour hubs and legal recognition for the 'right to cool', to protect India's informal workforce during the extreme summer months.
More than 80 per cent of Delhi's workers, including street vendors, construction labourers and ragpickers, face severe health risks and income loss due to extreme heat. The women among them are disproportionately affected, the experts said.
Amruta, a campaigner at Greenpeace India, highlighted that heat waves were no longer just weather events but disasters for those without shelter, water or rest spaces.
A Greenpeace India report last year found that 61 per cent of street vendors lost more than 40 per cent of their daily income during extreme heat while 75 per cent lacked access to cooling infrastructure near workplaces.
Hisham Mundol, chief advisor at Environmental Defense Fund - India, said informal workers bore the brunt of heat waves and rising cases of dehydration, heatstroke and chronic illnesses such as kidney damage underscored the urgent need for intervention.
The India Meteorological Department (IMD) has predicted above-normal maximum temperatures for large parts of northwest, central, and eastern India between April and June.
In its seasonal outlook, the IMD warned that the number of heatwave days this summer might be significantly higher than usual, especially over Rajasthan, Gujarat, Punjab, Haryana, Delhi, Uttar Pradesh and western Madhya Pradesh.
Delhi had recorded seven heatwave days in April 2024 alone, compared to a normal average of two to three.
With 82 per cent of working women in India engaged in informal labour, gender-responsive urban planning is critical.
Amruta of Greenpeace India said women faced compounding risks -- lack of shaded vending zones, unsafe toilets and caregiving burdens.
"Gender-responsive urban planning could include measures such as (free) public toilets with water and hygiene facilities that are accessible and safe rest zones near transport hubs and marketplaces. A feminist approach to urban planning recognises the importance of end-to-end connectivity in public transport -- ensuring not just access to buses and metros but safe, affordable and dignified commutes from home to the workplace and back," she told PTI.
Mundol said urban planning needed to be improved universally but it was also true that the circumstances of women impacted them uniquely.
"Better facilities for all such as shelters, drinking water and other public facilities are needed and sensitive thought has to be applied to make sure they are equally accessible and welcoming for women," he said.
Pradeep Shah, co-founder of the social project initiative Grow-Trees.com, emphasised planning with gender-disaggregated data could create shaded, child-friendly workspaces, enhancing safety and resilience.
While the India Cooling Action Plan (2019) acknowledged cooling as a developmental need, the experts said it fell short in ensuring equitable access.
"Cooling disparities must be addressed as a basic right. A 'right to cool' under Article 21 would mandate shaded bus stops, cooling shelters, and thermal comfort for all," Amruta said.
Mundol laid stress on the need for city-level heat action plans with enforceable measures -- non-negotiable paid time off, water stations and cooling shelters on red-alert days.
The experts proposed several immediate solutions to mitigate the impact of extreme heat on vulnerable populations.
These include installing shaded canopies made of heat-reflective materials in high-traffic areas, setting up free water ATMs near labour hubs to ensure hydration, and deploying mobile cooling stations equipped with fans and basic first-aid facilities.
Additionally, Amruta recommended keeping public parks accessible 24x7 to serve as natural cooling zones for those without shelter.
She called for heat waves to be officially declared a national disaster that would unlock emergency funds and compensation mechanisms for affected workers.
"Legal frameworks must integrate climate justice to ensure informal workers aren't left behind," she said.
Echoing her sentiment, Mundol said, "Climate justice means supporting those least responsible yet most impacted by rising temperatures."
Integrating climate justice into urban planning is going to be a key determinant for making the city an attractive place to live and invest in, he said.
"Green zones, shade, water and health services are needed and they need to be particularly organised where there are concentrations of informal workers," he added.
The experts also stressed on the need for hyperlocal climate-risk mapping and participatory planning to tailor solutions to community needs.
"Green spaces, shade, and water access aren't luxuries -- they're necessities," Shah of Grow-Trees.com said.
Amruta added that ward-level climate plans, developed with direct community input, could foster more inclusive and resilient urban environments.