Google cracked down on 2.9 million ad accounts during India’s Lok Sabha election year
New Delhi: In a sweeping global crackdown on digital advertising violations, Google said that it took down over 2.9 million ad accounts originating from India during the 2024 Lok Sabha election year.
The tech giant disclosed this data in its 2024 Ads Safety Report, noting a significant increase in enforcement actions compared to the previous year. As cited by The Indian Express on Thursday, Google blocked or removed more than 10.7 million election-related ads from unverified advertisers globally—up 46 percent from 7.3 million in 2023.
“The volume of election ads compared to our overall numbers is very small. But it’s a very important set, which is why we take additional focus on election ads. The big outlier at the top-level is accounts suspended, and those were more for broader concerns around scams or fraud,” IE report quoted Alex Rodriguez, General Manager, Ads Safety, Google, as saying.
Although Rodriguez declined to disclose the percentage of overall election ads in 2024, he emphasised that 2024 saw numerous political parties spending substantial sums of money on digital advertising campaigns in the run up to the general elections.
According to the saffron party’s expenditure report on contesting the 2024 Lok Sabha elections, the Bharatiya Janata Party (BJP)—which returned to power for a third consecutive term—spent Rs 156.95 crore on advertisements through Google-owned platforms, and an additional Rs 24.63 crore on Meta platforms.
Google said that it blocked or removed a total of 5.1 billion ads last year and 39.2 million advertiser accounts globally, a dramatic increase from 12.7 million advertiser accounts in 2023, the report added. Out of the 39.2 million, around 2.9 million suspended ad accounts were registered in India. The majority of these accounts were taken down before they served a single ad, the search giant clarified.
A concerning trend identified in 2024 was the rise in public figure impersonation scams, where malicious actors used AI-generated images and audio to falsely an affiliation from celebrities or politicians. Rodriguez noted that these elements were promoted widely as advertisements on Google’s platforms.
Apart from removing policy-violating ads, Google also restricts content that may be legally contentious or culturally inappropriate based on the audience and the region.
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Strict security measures in place in Mumbai for Messi's events at 2 venues Dec 14, say police
Mumbai (PTI): In view of Argentine superstar footballer Lionel Messi's visit to Mumbai on Sunday, the city police are implementing stringent security measures, like not allowing water bottles, metals, coins inside the stadiums and setting up watchtowers to keep an eye on the crowd, officials said.
The police also said taking extra care to avoid any stampede-like situation and to prevent recurrence of the chaotic situation that unfolded in Kolkata during Messi's visit on Saturday as thousands of fans protested inside the Salt Lake stadium here after failing to catch a clear glimpse of the football icon despite paying hefty sums for tickets.
Messi is expected to be present at the Cricket Club of India (Brabourne Stadium) in Mumbai on Sunday for a Padel GOAT Cup event followed by attending a celebrity football match. He is expected to proceed to the Wankhede Stadium for the GOAT India Tour main event around 5 pm.
"In view of Lionel Messi's visit to Mumbai, the police are geared up and have put in place a high level of security arrangements in and around the stadiums located in south Mumbai. Considering the chaos that prevailed in Kolkata and the security breach, we have deployed World Cup-level security arrangements at Brabourne and Wankhede stadiums," an official said.
Expecting heavy crowd near the stadiums during Messi's visit, the city police force has deployed more than 2,000 of its personnel near and around both the venues, he said.
As the Mumbai police have the experience of security 'bandobast' during the victory parade of ICC World Cup-winning Indian team and World Cup final match at the Wankhede Stadium, in which over one lakh cricket fans had gathered, we are prepared to handle a large crowd of fans, he said.
"We are trying to avoid the errors that occurred in the past," the official said.
There is no place to sneak inside the stadiums in Mumbai like the Kolkata stadium, according to him.
The police are also asking the organisers to provide all the required facilities to the fans inside the stadium, so that there will be no chaos, he said, adding the spectators have purchased tickets in the range of Rs 5,000 to 25,000. After paying so much of amount, any spectator expects proper services, while enjoying the event, he said.
The police are expecting 33,000 spectators at the Wankhede Stadium and over 4,000 at Brabourne Stadium. Besides this, more than 30,000 people are expected outside and around the stadiums just to have a glimpse of the football sensation, he said.
The organisers responsible for Messi's India visit recently came to Mumbai to discuss security arrangements. During the meeting, the Mumbai police asked them not to take the event lightly, according to the official.
After those requirements were fulfilled, the final security deployment was chalked out, he said.
Police has the standard procedure of the security arrangements inside the Wankhede Stadium, where people are barred from taking water bottles, metals objects, coins. Police are setting up watch towers near the stadiums and there will be traffic diversions, so that there is maximum space available to stand, according to the official.
Police are also appealing to the spectators to use public transport service for commuting and avoid personal vehicles to reach south Mumbai.
To avoid any stampede-like situation, police are also taking precautionary measures and will stop the fans some distance ahead of the stadium and public announcement systems will be used to guide the crowd. Barricades will be placed at various places to manage the crowd.
In case the crowd swells up beyond expectation, the police will divert people to other grounds and preparations in this regard underway, he said.
Additional police force has been deployed in south Mumbai to tackle any kind of situation, he said.
