Google cracked down on 2.9 million ad accounts during India’s Lok Sabha election year
New Delhi: In a sweeping global crackdown on digital advertising violations, Google said that it took down over 2.9 million ad accounts originating from India during the 2024 Lok Sabha election year.
The tech giant disclosed this data in its 2024 Ads Safety Report, noting a significant increase in enforcement actions compared to the previous year. As cited by The Indian Express on Thursday, Google blocked or removed more than 10.7 million election-related ads from unverified advertisers globally—up 46 percent from 7.3 million in 2023.
“The volume of election ads compared to our overall numbers is very small. But it’s a very important set, which is why we take additional focus on election ads. The big outlier at the top-level is accounts suspended, and those were more for broader concerns around scams or fraud,” IE report quoted Alex Rodriguez, General Manager, Ads Safety, Google, as saying.
Although Rodriguez declined to disclose the percentage of overall election ads in 2024, he emphasised that 2024 saw numerous political parties spending substantial sums of money on digital advertising campaigns in the run up to the general elections.
According to the saffron party’s expenditure report on contesting the 2024 Lok Sabha elections, the Bharatiya Janata Party (BJP)—which returned to power for a third consecutive term—spent Rs 156.95 crore on advertisements through Google-owned platforms, and an additional Rs 24.63 crore on Meta platforms.
Google said that it blocked or removed a total of 5.1 billion ads last year and 39.2 million advertiser accounts globally, a dramatic increase from 12.7 million advertiser accounts in 2023, the report added. Out of the 39.2 million, around 2.9 million suspended ad accounts were registered in India. The majority of these accounts were taken down before they served a single ad, the search giant clarified.
A concerning trend identified in 2024 was the rise in public figure impersonation scams, where malicious actors used AI-generated images and audio to falsely an affiliation from celebrities or politicians. Rodriguez noted that these elements were promoted widely as advertisements on Google’s platforms.
Apart from removing policy-violating ads, Google also restricts content that may be legally contentious or culturally inappropriate based on the audience and the region.
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Russian President Putin says India, Russia collaboration not directed against anyone
New Delhi (PTI): The India-Russia collaboration is not directed against any country and it is solely aimed at safeguarding the national interests of the two sides, Russian President Vladimir Putin has said against the backdrop of Washington's aggressive approach towards New Delhi and Moscow.
In the context of India's energy ties with Russia, Putin said certain "actors" dislike New Delhi's growing role in international markets in view of its close relations with Moscow and these elements are aiming to constrain India's influence for political reasons by imposing "artificial obstacles".
In an interview to India Today news channel that was released on Thursday evening, the Russian president, referring to Western sanctions against Moscow, said his country's energy cooperation with New Delhi largely "remains unaffected".
Putin landed in New Delhi this evening on a two-day visit to hold summit talks with Prime Minister Narendra Modi.
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His trip comes at a time India-US relations are going through possibly the worst phase in the last two decades after Washington imposed a whopping 50 per cent tariff on Indian goods, including 25 per cent levies for New Delhi's procurement of Russian crude oil.
"Neither me nor Prime Minister Modi, despite certain external pressure we face, have never approached our collaboration to work against someone," the Russian president said in response to a question on Washington's aggressive approach.
"President Trump has his own agenda, his own goals, whereas we focus on ours -- not against anyone, but rather aimed at safeguarding our respective interests, India's and Russia's interests," he said.
Rejecting Washington's objection to India procuring crude oil from Russia, Putin said if the US has the right to buy Russian fuel, why "shouldn't India have the same privilege".
"As for India's purchase of energy resources from Russia, I would like to note and have already mentioned this once, the US itself still buys nuclear fuel from us for its own nuclear power plants," Putin said.
The Russian president also responded to a question on India lowering procurement of crude oil from Russia in view of Western sanctions on Moscow.
ALSO READ: Russian president Putin arrives in Delhi on 2-day visit
"Well, there is a certain decline in overall trade turnover during the first nine months of this year. This is just a minor adjustment. Overall, our trade turnover stands almost at the same level as before," he said.
"I can't give you exact monthly figures right now, but trade in petroleum products and crude oil, as well as the production of petroleum products for consumers of oil, Russian oil, is running smoothly in India," he said.
Putin also said that India cannot be treated the way it was several decades back.
"Prime Minister Modi is not someone who succumbs to pressure easily. The Indian people can certainly take pride in their leader. This is absolutely obvious," he said.
"His stance is unwavering and straightforward, without being confrontational. Our goal is not to provoke conflict; rather, we aim to protect our lawful rights. India does the same," he said.
On the Ukraine conflict, Putin said he believed the US is actively seeking a solution to this problem. "I am absolutely certain, with no doubt at all, he (Trump) sincerely aims for a peaceful resolution."
Putin said Trump genuinely wants to end the hostilities and prevent further loss of lives. "But there could also be political interests tied to ending the confrontation between Russia and Ukraine, or economic motives too."
On bilateral trade, Putin said over 90 per cent of "our transactions are already conducted in national currencies".
"While some complications arise due to the presence of numerous intermediaries, there are also solutions," he said.
The Russian president also complimented PM Modi's leadership.
"Our collaborative endeavours with Prime Minister Modi carry significant weight because they transcend our mutual ties," he said.
"Given its direct relevance to both nations, ensuring stability in key areas of engagement is crucial, as it helps secure the fulfilment of our objectives. Prime Minister Modi sets very challenging tasks for the country --and for himself in the first place, then for the administration, and eventually for the nation," he said.
The Russian president did not give a direct reply to a question on if India was looking at procuring additional batches of S-400 missile systems.
"India stands out as one of our reliable and privileged partners in this area. We are not merely selling something to India and India isn't merely buying something from us in the sphere of defence and security.
"It is a different level, a different quality of relations we have with India, and we value this. We see how India values this relationship too," he said.
Putin said Russia is not simply selling defence technology to India but it is sharing it with the country.
"It is a very rare thing to see in the sphere of military-technical cooperation. It speaks to the level of trust between the two countries and the level of trust between the two peoples.
"We have a broad portfolio indeed, including naval construction, rocket and missile engineering, and aircraft engineering," he added.
