San Francisco, June 28 : To help small businesses connect with relevant customers online, Google has introduced "Smart" campaigns which allow them to create ads in minutes.

The tech giant on Wednesday also announced that its lineup of ad products called "Google AdWords" will henceforth be known as "Google Ads".

"With the introduction of Google Ads, small business can now use Smart campaigns, our new default ads experience," Google's Product Management Director Kim Spalding wrote in a blog post.

"We'll be rolling out Smart campaigns to the US today and globally through the end of this year," Spalding said. Google first introduced its lineup of ad products nearly 18 years ago.

"We built Smart campaigns by tailoring the innovation and advertising technology available with Google Ads for small business owners. You can now create ads in minutes and drive real results - like making your phone ring, sending leads to your website, or bringing customers to your store," Spalding said.

Google said it will also launch a new advertising tool called "Image Picker" later this year.

"Images help your products or services stand out, and later this year we will launch Image Picker, making it easier for you to showcase what makes your business unique," Spalding said.

This tool will allow businesses to pick top three images from suggestions provided by Google or upload their own. "We'll help you get results by testing combinations of the text and images you selected," Spalding added.

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Kolkata (PTI): Amidst the controversy over the accidental death of actor Rahul Arunoday Banerjee during an outdoor shoot near Digha in Purba Medinipur district, the West Bengal Motion Picture Artists' Forum on Saturday lodged a police complaint against the producers in connection with the incident.

Senior forum members, including actors Prosenjit Chatterjee and Santilal Mukherjee, told a press meet outside Regent Park police station that the complaint called for a fair and transparent probe into the tragedy.

"We want the real truth and exact circumstances behind the incident to come to light," a forum member said. Actor Rituparna Sengupta was also present at the briefing.

Banerjee's wife, Priyanka Sarkar, was also present but did not speak to the media.

"On March 29, during the shooting of television serial 'Bholey Baba Par Karega' at Talsari near Digha, our colleague and forum member, actor Rahul Arunoday Banerjee, tragically passed away due to an accidental drowning," the forum said in a statement on Friday night.

"In this regard, the forum, on behalf of its members, sought legal advice to ascertain the exact circumstances surrounding the incident. Accordingly, a formal letter was sent to the production house.... on April 1 seeking clarification," the statement said.

"However, the response received on April 2 was found to be unsatisfactory and inadequate. Since then, various opinions and concerns have also been expressed on social media regarding the incident," the forum said.

Mukherjee said in light of this, and after further legal consultation, the forum has decided to initiate legal proceedings.

Chatterjee said the forum would consult lawyers to decide the next course of action.

Meanwhile, several members of the Bengali film industry held a procession from Technicians' Studio to Radha Studio, a distance of around 1 km, carrying placards reading 'Justice for Rahul'.

The rally was led by several known faces of the industry, including actor-director Aparna Sen, Anjan Dutt, director Srijit Mukherjee, Kaushik Ganguly, actor-director Parambrata Chatterjee, actor Rudranil Ghosh, actor Riddhi Sen, actor-theatre personality Kaushik Sen, among others.

The rally was supported by technician federation director Swarup Biswas.

Earlier, the makers of 'Bholey Baba Par Karega' had expressed grief over Banerjee’s death and assured that the circumstances surrounding the incident would be examined transparently.

"The entire cast and crew are in profound mourning. We request a few days to gather accounts of those present so that a comprehensive and accurate report can be presented," the producers had said, adding that a representative nominated by the actor’s family or the forum could observe the process.

Police officials said according to eyewitness accounts, Banerjee and a co-actor were filming a dance sequence in knee-deep water when they slipped into an underwater ditch. Both were taken to a hospital in Digha, but Banerjee could not be saved.

Banerjee rose to fame with the 2008 Bengali film 'Chirodini Tumi Je Amar', directed by Raj Chakraborty, which starred him opposite Priyanka Sarkar and became a major hit.

Rahul, who had started his career in early 2000, acted in several critically acclaimed Bengali films and TV soaps after the blockbuster success of Chirodini in 2008 and also started hosting a podcast which gained popularity.